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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A

    WooCommerce

    Score8.5 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    Pricing
    Optimizely Content Management SystemWooCommerce
    Editions & Modules
    No answers on this topic
    Woo Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Optimizely Content Management SystemWooCommerce
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
    More Pricing Information
    Community Pulse
    Optimizely Content Management SystemWooCommerce
    Considered Both Products
    Optimizely
    Chose Optimizely Content Management System
    Optimizely Content Management System provides a very scalable CMS out of the box vs other CMSs. I do like the opensource community of the other CMSs.
    Incentivized
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    170 Answers
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    144 Answers
    96%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    164 Answers
    89%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    104 Answers
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    120 Answers
    88%
    Implementation went as expected
    36 Answers
    Features
    Optimizely Content Management SystemWooCommerce
    Security
    Comparison of Security features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    WooCommerce
    -
    Ratings
    Role-based user permissions8.4169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    WooCommerce
    -
    Ratings
    API7.8159 Ratings00 Ratings
    Internationalization / multi-language7.8127 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    WooCommerce
    -
    Ratings
    WYSIWYG editor7.6178 Ratings00 Ratings
    Code quality / cleanliness7.9166 Ratings00 Ratings
    Admin section8.0178 Ratings00 Ratings
    Page templates8.0172 Ratings00 Ratings
    Library of website themes7.497 Ratings00 Ratings
    Mobile optimization / responsive design7.9176 Ratings00 Ratings
    Publishing workflow8.1172 Ratings00 Ratings
    Form generator6.4131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    WooCommerce
    -
    Ratings
    Content taxonomy7.9165 Ratings00 Ratings
    SEO support7.1164 Ratings00 Ratings
    Bulk management6.9137 Ratings00 Ratings
    Availability / breadth of extensions7.5142 Ratings00 Ratings
    Community / comment management8.0117 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    -
    Ratings
    WooCommerce
    8.0
    96 Ratings
    2% above category average
    Product catalog & listings00 Ratings8.095 Ratings
    Product management00 Ratings8.096 Ratings
    Bulk product upload00 Ratings7.278 Ratings
    Branding00 Ratings7.383 Ratings
    Mobile storefront00 Ratings9.388 Ratings
    Product variations00 Ratings8.088 Ratings
    Website integration00 Ratings9.596 Ratings
    Visual customization00 Ratings7.392 Ratings
    CMS00 Ratings7.974 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    -
    Ratings
    WooCommerce
    6.1
    91 Ratings
    23% below category average
    Abandoned cart recovery00 Ratings5.359 Ratings
    Checkout user experience00 Ratings6.991 Ratings
    Online Payment System
    Comparison of Online Payment System features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    -
    Ratings
    WooCommerce
    8.5
    85 Ratings
    2% above category average
    eCommerce security00 Ratings8.585 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    -
    Ratings
    WooCommerce
    6.4
    94 Ratings
    18% below category average
    Promotions & discounts00 Ratings7.591 Ratings
    Personalized recommendations00 Ratings5.374 Ratings
    SEO00 Ratings6.583 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Optimizely Content Management System and WooCommerce
    Feature
    Optimizely Content Management System
    -
    Ratings
    WooCommerce
    7.9
    93 Ratings
    2% below category average
    Multi-site management00 Ratings6.747 Ratings
    Order processing00 Ratings8.491 Ratings
    Inventory management00 Ratings8.290 Ratings
    Shipping00 Ratings8.584 Ratings
    Custom functionality00 Ratings7.786 Ratings
    Best Alternatives
    Optimizely Content Management SystemWooCommerce
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Management SystemWooCommerce
    Likelihood to Recommend
    8.5
    (223 ratings)
    8.9
    (95 ratings)
    Likelihood to Renew
    9.8
    (34 ratings)
    7.0
    (4 ratings)
    Usability
    8.5
    (92 ratings)
    8.1
    (12 ratings)
    Availability
    9.2
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (8 ratings)
    5.0
    (1 ratings)
    Online Training
    10.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.4
    (2 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Optimizely Content Management SystemWooCommerce
    Likelihood to Recommend
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    Pros
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    Cons
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    Usability
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Automattic
    No answers on this topic
    Support Rating
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Automattic
    not muh support
    Read full review
    Online Training
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Automattic
    No answers on this topic
    Implementation Rating
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Alternatives Considered
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.