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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A

    WP Engine

    Score7.4 out of 10
    N/AWP Engine is a website hosting service built to host WordPress for companies of any size, with features such as daily backups, firewall,SSL, and proprietary caching technology.

    $35

    per month

    Pricing
    Optimizely Content Management SystemWP Engine
    Editions & Modules
    No answers on this topic
    Startup
    $35
    per month
    Core
    $400
    per month (annual contract)
    Enterprise
    Custom
    *Per Month
    Offerings
    Pricing Offerings
    Optimizely Content Management SystemWP Engine
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Discount available for annual billing on the Startup plan.
    More Pricing Information
    Community Pulse
    Optimizely Content Management SystemWP Engine
    Considered Both Products
    Optimizely
    No answer on this topic
    WP Engine
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    170 Answers
    89%
    Would buy again
    17 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    144 Answers
    84%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    164 Answers
    84%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    104 Answers
    83%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    120 Answers
    89%
    Implementation went as expected
    17 Answers
    Features
    Optimizely Content Management SystemWP Engine
    Security
    Comparison of Security features of Optimizely Content Management System and WP Engine
    Feature
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    WP Engine
    -
    Ratings
    Role-based user permissions8.4169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Content Management System and WP Engine
    Feature
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    WP Engine
    -
    Ratings
    API7.8159 Ratings00 Ratings
    Internationalization / multi-language7.8127 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Content Management System and WP Engine
    Feature
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    WP Engine
    -
    Ratings
    WYSIWYG editor7.6178 Ratings00 Ratings
    Code quality / cleanliness7.9166 Ratings00 Ratings
    Admin section8.0178 Ratings00 Ratings
    Page templates8.0172 Ratings00 Ratings
    Library of website themes7.497 Ratings00 Ratings
    Mobile optimization / responsive design7.9176 Ratings00 Ratings
    Publishing workflow8.1172 Ratings00 Ratings
    Form generator6.4131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Content Management System and WP Engine
    Feature
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    WP Engine
    -
    Ratings
    Content taxonomy7.9165 Ratings00 Ratings
    SEO support7.1164 Ratings00 Ratings
    Bulk management6.9137 Ratings00 Ratings
    Availability / breadth of extensions7.5142 Ratings00 Ratings
    Community / comment management8.0117 Ratings00 Ratings
    Best Alternatives
    Optimizely Content Management SystemWP Engine
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Flywheel
    Score4.8 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Rackspace Managed Hosting
    Score9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Management SystemWP Engine
    Likelihood to Recommend
    8.5
    (223 ratings)
    8.5
    (31 ratings)
    Likelihood to Renew
    9.8
    (34 ratings)
    3.0
    (1 ratings)
    Usability
    8.5
    (92 ratings)
    9.0
    (3 ratings)
    Availability
    9.2
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (8 ratings)
    7.7
    (6 ratings)
    Online Training
    10.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.4
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Optimizely Content Management SystemWP Engine
    Likelihood to Recommend
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    WP Engine
    I am an enterprise user of WordPress and host over 7000 sites with WPEngine. Areas that I think they are well suited for include customers that need enterprise-level support and uptime and have more complex needs than a simple blog. They also manage scale well with a variety of isolated install options that you can scale up or down depending on your contract needs. They also provide premier support for enterprises and have highly knowledgable Technical Account Managers that provide a significant value add. If I were to look at where it isn't as appropriate for usage I would focus on the low-end needs and say while they do support small sites, there are options out there for cheaper hosting that lack the support a WPEngine gives you.
    Incentivized
    Read full review
    Pros
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    WP Engine
    • I love the database backups and how quickly & easy it is to restore from an old backup point. This gives me & my clients confidence that any change can be rolled back.
    • The built in caching & CDN mean that I have to spend less time worrying about the speed of the server & site. The caching has some side-effects that take getting used to (on-page dynamic PHP code sometimes needs to be moved to API endpoints), but this is true for most caching systems.
    • They have really good support for multiple environments. It's very easy to have separate production & staging environments. It's also very simple to deploy from staging to production, making product launches and large scale website copy changes much easier to coordinate.
    Incentivized
    Read full review
    Cons
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    WP Engine
    • I'd like to see WP Engine offer their own monitoring solution. When I say monitoring, I mean specific use cases that may end up being something you could script. This would keep customers from having to pay for additional services like Pingdom, New Relic, etc.
    • I would like to see some proactive analysis done by WP Engine on their customer sites - at least on their home pages, and offer up suggestions. This kind of goes along with the other example.
    • Finally, it would be nice to see a "lighter" offering, perhaps a plan that costs $49 for those who want to host only a few sites, or even 1 site.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    WP Engine
    I was in a situation where I had to bolt Wordpress on to an existing infrastructure that could not support it. If I ever end up in that situation again, please kill me. Other than that reasonably common use case, I don't think it offers a lot of value over robust shared hosting, virtual private server (VPS) or dedicated servers.
    Read full review
    Usability
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    WP Engine
    From the onboarding and in the days afterward, it was very easy to get into the platform and begin creating important websites and configuring user options. The interface is easy to navigate, and the platform pages load quickly. Since the platform is built for Word plus press, it has features including backup, staging, maintenance mode, and direct WP-Admin login to make configuration and site management faster. We have never had any issues on the billing side of the account.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    WP Engine
    No answers on this topic
    Support Rating
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    WP Engine
    Support is generally great. Enterprise support is fantastic, with little to no wait times. I find that chat support can almost always take care of the problem without escalating to a ticket for a higher level of troubleshooting. The chat support for many other hosting providers can only handle basic issues. This is a big bonus for us to get quick and helpful answers.
    Incentivized
    Read full review
    Online Training
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    WP Engine
    No answers on this topic
    Implementation Rating
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    WP Engine
    No answers on this topic
    Alternatives Considered
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    WP Engine
    While we still use GoDaddy for some services, WP Engine definitely has been a major upgrade for our WordPress hosting. In addition to faster load speeds, WP Engine has been more adept at allowing us to manage a high number of websites without straining the system. We have never used Network Solutions for our own hosting needs, but when we do interact with them on behalf of our clients, their systems always seem to be clunky and hard to use, and they often overcharge customers by selling them products they do not need.
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    WP Engine
    • WP Engine reduces our time investment and upkeep costs which increases our margins.
    • WP Engine simplifies site management with a built-in development server, which saves us headaches.
    • WP Engine itself is positioned as a premium service, which allows us to use their branding as a tool to close sales.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.