Likelihood to Recommend Optimizely Web Experimentation is appropriate if you have a big budget and your company is mature enough in experimentation to take all the advantage of a such an expensive price model. If you are just starting into AB testing, or not enough budget, I do not recommend Optimizely Web Experimentation, as it becomes quite frustrating to manage usage limits and technical set up to avoid extra charges.
Read full review I have yet to find a similar system that is as easy to use and comes with the type of support that Thrive Leads does. Sometimes support is a bit slow, but they always get back to you and nine times out of ten they can fix any problems on the first go. The flexibility of the form plugin itself is also excellent.
Read full review Pros Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects. Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up. The ability to let me know when something has reach stat sig without having to do complicated math on my own ability to carry UTM parameters through landing page redirects with a click of a button. Read full review Easy to use Beautifully designed for excellent customer experience A/B testing capabilities Read full review Cons Filtering capabilities in the reporting tab. To be able to filter based on a custom metric Tracking scroll depth within the reporting tab A more interactive graph within the reporting tab. Ability to manipulate there vs having to update the whole page Read full review Experienced a few bugs and slowdowns on high traffic sites Could use more flexibility for tagging leads in our email provider Occasionally stopped working in the back end — needed customer support to help Read full review Likelihood to Renew Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review Usability Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
Read full review Thrive Leads can be easily used by anyone who has the basic skills to work within the
WordPress environment and who has the knowledge about lead capture and segmentation. As a lead capture tool, I think it's use is restricted to obtaining contact information in different settings, which it does flawlessly.
Read full review Reliability and Availability I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review Performance I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review Support Rating They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Read full review In general, the support is great. When living in a different time zone, the support can seem slow but it's not. Most of the time, any issues I have get sorted out quickly and if it's not the first time, it generally gets fixed on the second go. Their knowledge base is good too although sometimes it's hard to search. Not usually their fault, more that users don't title their problems better.
Read full review Online Training The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Read full review Implementation Rating In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Read full review Alternatives Considered Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Read full review I've used Optin Monster and
Poptin on other projects. Both are good software for different use cases.
Poptin is great if you are scrappy, just getting started, and you need a proof of concept and want to keep costs low until you've tested the market.
Poptin isn't anywhere near as easy to use as Thrive Leads, but that $0 price tag is meaningful while you are just getting started.
OptinMonster isn't as easy or intuitive to use as a builder, but the advantage is that more VAs have used Optin Monster as have used Thrive Leads, so you often don't have to do as much training. I would consider
OptinMonster in cases where a website isn't build using Thrive Themes and where an incumbent VA is already well versed in the software.
Read full review Scalability While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
Read full review Return on Investment Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows. Risk mitigation: Testing into full site redesigns has saved clients millions of dollars. Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line. Read full review Grew our email list quickly through opt in offers Decreased time to build campaigns manually Increased donations from email subscribers Read full review ScreenShots Optimizely Web Experimentation Screenshots