The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
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Sprinklr Marketing
Score 7.6 out of 10
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Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…
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Pricing
Oracle CRM On Demand
Sprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle CRM On Demand
Sprinklr Marketing
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Oracle CRM On Demand
Sprinklr Marketing
Features
Oracle CRM On Demand
Sprinklr Marketing
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Oracle CRM On Demand
8.9
25 Ratings
13% above category average
Sprinklr Marketing
-
Ratings
Customer data management / contact management
8.025 Ratings
00 Ratings
Workflow management
9.024 Ratings
00 Ratings
Territory management
8.024 Ratings
00 Ratings
Opportunity management
8.025 Ratings
00 Ratings
Integration with email client (e.g., Outlook or Gmail)
9.022 Ratings
00 Ratings
Contract management
9.024 Ratings
00 Ratings
Quote & order management
10.023 Ratings
00 Ratings
Interaction tracking
9.024 Ratings
00 Ratings
Channel / partner relationship management
10.023 Ratings
00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Oracle CRM On Demand
9.7
24 Ratings
24% above category average
Sprinklr Marketing
-
Ratings
Case management
10.024 Ratings
00 Ratings
Call center management
10.023 Ratings
00 Ratings
Help desk management
9.024 Ratings
00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Oracle CRM On Demand
8.5
24 Ratings
10% above category average
Sprinklr Marketing
-
Ratings
Lead management
8.024 Ratings
00 Ratings
Email marketing
9.022 Ratings
00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Oracle CRM On Demand
9.0
24 Ratings
16% above category average
Sprinklr Marketing
-
Ratings
Task management
9.023 Ratings
00 Ratings
Billing and invoicing management
9.022 Ratings
00 Ratings
Reporting
9.023 Ratings
00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Oracle CRM On Demand
8.5
24 Ratings
11% above category average
Sprinklr Marketing
-
Ratings
Forecasting
10.024 Ratings
00 Ratings
Pipeline visualization
6.623 Ratings
00 Ratings
Customizable reports
9.024 Ratings
00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
Sprinklr Marketing
-
Ratings
Custom fields
9.024 Ratings
00 Ratings
Custom objects
9.024 Ratings
00 Ratings
Scripting environment
5.820 Ratings
00 Ratings
API for custom integration
9.023 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Oracle CRM On Demand
9.5
25 Ratings
13% above category average
Sprinklr Marketing
-
Ratings
Single sign-on capability
10.022 Ratings
00 Ratings
Role-based user permissions
9.025 Ratings
00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Oracle CRM On Demand
9.0
18 Ratings
19% above category average
Sprinklr Marketing
-
Ratings
Social data
9.018 Ratings
00 Ratings
Social engagement
9.018 Ratings
00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Oracle CRM On Demand
9.0
22 Ratings
19% above category average
Sprinklr Marketing
-
Ratings
Marketing automation
9.022 Ratings
00 Ratings
Compensation management
9.020 Ratings
00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Oracle CRM On Demand
9.0
18 Ratings
18% above category average
Sprinklr Marketing
-
Ratings
Mobile access
9.018 Ratings
00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Oracle CRM On Demand
-
Ratings
Sprinklr Marketing
7.0
6 Ratings
12% below category average
Ideation
00 Ratings
5.03 Ratings
Approval workflows
00 Ratings
5.04 Ratings
Content collaboration
00 Ratings
8.25 Ratings
Content calendar
00 Ratings
9.65 Ratings
Network for content licensing/production
00 Ratings
7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Oracle CRM On Demand
-
Ratings
Sprinklr Marketing
8.0
6 Ratings
1% above category average
Content hub
00 Ratings
9.14 Ratings
Forms / Gated content
00 Ratings
5.52 Ratings
Embedded CTAs
00 Ratings
9.12 Ratings
Content distribution
00 Ratings
7.36 Ratings
Content promotion
00 Ratings
8.15 Ratings
Content automation
00 Ratings
9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.