TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A

    Ziflow

    Score9.3 out of 10
    N/AZiflow online proofing creates a single source of truth and streamlines the review and approval process for creative content to deliver marketing projects faster for agencies and brands.

    $249

    per month

    Pricing
    OutbrainZiflow
    Editions & Modules
    No answers on this topic
    Standard
    $249
    per month 15 users
    Pro
    $399
    per month 20 users included
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    OutbrainZiflow
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Educational discounts are available for the Business and Enterprise editions. Up to a 20% discount is available for annual pricing.
    More Pricing Information
    Best Alternatives
    OutbrainZiflow
    Small Businesses
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    No answers on this topic
    Medium-sized Companies
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    No answers on this topic
    Enterprises
    AdSense
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OutbrainZiflow
    Likelihood to Recommend
    1.5
    (17 ratings)
    9.6
    (226 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (16 ratings)
    Usability
    7.8
    (5 ratings)
    8.2
    (5 ratings)
    Support Rating
    7.5
    (6 ratings)
    9.0
    (5 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    OutbrainZiflow
    Likelihood to Recommend
    Outbrain
    If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
    Incentivized
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    Ziflow
    We work with a lot of cross functional teams, so it is nice to have them review things on their own and provide feedback all in the one place for our team to review. It helps cut back on meetings and emails full of feedback that gets lost. This is especially helpful when we are working on our catalogs. We do reviews on Ziflow all the way from rough layouts to proofreading.
    Incentivized
    Read full review
    Pros
    Outbrain
    • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
    • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
    • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
    Incentivized
    Read full review
    Ziflow
    • Simple and user friendly interface with little if no learning curve.
    • Accurate and specific change requests are especially enhanced when using the markup tools.
    • Nice to be able to assign who the decision maker is and also be able to change project participants easily, like when someone goes on holiday or sick leave.
    • SOCD (sent, opened, comment, decision) progress indicators provide an awesome 'at a glance' view of project participants activity.
    • Email notifications and integration with ASANA is brilliant.
    Incentivized
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    Cons
    Outbrain
    • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
    • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
    Incentivized
    Read full review
    Ziflow
    • Comments with instances that span multiple pages force you to zoom out, which can be rough on multi-page proofs. We end up making a comment on each instance for ease of review.
    • Maybe it is in there, but I would love to be able to upload a new version and review/make comments before any of the other reviewers can see it—to double-check for errors. Maybe there is a verification stage first before releasing it to the other reviewers.
    Incentivized
    Read full review
    Likelihood to Renew
    Outbrain
    No answers on this topic
    Ziflow
    Ziflow is easy to use, efficient and now is also part of our daily lives. Hence, the teams are already adapted to the tool and willing to work with it. The features are according to all what was expected and we had a great experience until the moment with the tool
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    Usability
    Outbrain
    The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
    Incentivized
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    Ziflow
    The tool is easy to use for digital oriented people. For the ones not used to this kind of environment, it could look a bit complicated at the beginning, but following the instructions and tutorials and performing it once makes you get a grip of it in just one use.
    Read full review
    Support Rating
    Outbrain
    We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
    Incentivized
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    Ziflow
    The ZIflow support team has always been very responsive to my questions, issues and other problems. The good thing is I have never had to use their support team all that much because Ziflow has been for the most part trouble free. If it had been error prone, we would have dropped it long ago.
    Incentivized
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    Online Training
    Outbrain
    No answers on this topic
    Ziflow
    They were friendly and took the time to go through everything, especially relating to how we would use the system.
    Incentivized
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    Implementation Rating
    Outbrain
    No answers on this topic
    Ziflow
    It was seemless! Things got instantly better when we started using Ziflow!
    Incentivized
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    Alternatives Considered
    Outbrain
    Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
    Incentivized
    Read full review
    Ziflow
    I found Ziflow to be much better than PageProof in several ways. The tools available for making comments and edits are more intuitive and there is a greater variety of tools and the version control features worked much better as well. Also their customer service was far better when it was necessary to interact with the company
    Incentivized
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    Return on Investment
    Outbrain
    • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
    Incentivized
    Read full review
    Ziflow
    • Improved efficiency and time saved in making proofs and adding people to proofs with staging and template features.
    • Robust proofreading features for reviewers like comparing previous versions.
    • In my experience, customer service is quick to help with issues or outages (which aren't often).
    Incentivized
    Read full review
    ScreenShots

    Ziflow Screenshots

    Screenshot of Ziflow's  markup tools, which enables stakeholders of all abilities to circle, highlight, draw, point, and overall produce feedback that doesn’t leave creatives guessing.Screenshot of Ziflow’s workflow automation and templates, for creative teams that constantly repeats tasks when setting up review workflows.Screenshot of where users can see different versions side-by-side to compare changes to a project over time, and automatically highlight version differences, all the way down to the pixel with the auto-compare capability.Screenshot of frame-accurate commenting on video and motion projects. Feedback can be viewed on a specific video frame to remove any chance of confusion. Ziflow Safe Zones are used to make sure crucial content remains in-frame on every device, and to see likely cut-off points at industry-standard aspect ratios. Users can review projects from a web browser on any device - no app download is required.Screenshot of Ziflow, on mobile devices. Team members can access proofs via proof notification emails on their devices. Comments and decisions can be made via the device's native browser, with Ziflow's HTML5-based Proof Viewer.Screenshot of ZiflowAI: Creative collaboration, powered by artificial intelligence. It is a chatbot designed to drive review and approval processes forward.