Likelihood to Recommend Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
Read full review Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
Read full review Pros Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through. Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at. Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers. Read full review Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not. In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data. its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data. In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one. It is a simple, easy to use tool. Read full review Cons A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site. The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical. Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly. Read full review Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date. Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance. Read full review Likelihood to Renew As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Read full review it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
Read full review Usability The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Mark Chiles Senior Vice President, Digital & Chief Digital Officer
Read full review in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
Read full review Support Rating I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Read full review I have not used it so far I have not used it so far
Read full review Implementation Rating it is important to have some knowledge about market statistics
Read full review Alternatives Considered Parse.ly does pretty well compared to
Chartbeat , particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But
Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Read full review I've used
AgoraPulse and
Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over
AgoraPulse and
Hootsuite . Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive
AgoraPulse or
Hootsuite packages.
Read full review Return on Investment Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though. Read full review Can add and easily switch between 10 different accounts and will have full access to all features. Data analytics helped in growing your account and attracts followers. Read full review ScreenShots