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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PathFactory

    Score8.3 out of 10
    N/APathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A

    Vyond

    Score8.4 out of 10
    N/AVyond (formerly GoAnimate) is a cloud-based platform for producing custom animated videos. It is used by educators as well as in business contexts by advertisers and content marketers, and for demos and presentations.

    $99

    per month single user

    Pricing
    PathFactoryVyond
    Editions & Modules
    No answers on this topic
    Starter
    $99
    per month
    Professional
    $199
    per month
    Enterprise
    $1649
    per year per user
    Agency
    $1999
    per year per user
    Offerings
    Pricing Offerings
    PathFactoryVyond
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing on Starter and Professional plans.
    More Pricing Information
    Community Pulse
    PathFactoryVyond
    Considered Both Products
    PathFactory
    No answer on this topic
    Vyond (formerly GoAnimate)
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    67 Answers
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    50 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    67 Answers
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    45 Answers
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    47 Answers
    100%
    Implementation went as expected
    12 Answers
    Features
    PathFactoryVyond
    Content Publishing
    Comparison of Content Publishing features of PathFactory and Vyond
    Feature
    PathFactory
    8.2
    158 Ratings
    5% above category average
    Vyond
    -
    Ratings
    Content hub8.4150 Ratings00 Ratings
    Forms / Gated content7.5150 Ratings00 Ratings
    Embedded CTAs8.0135 Ratings00 Ratings
    Content distribution9.09 Ratings00 Ratings
    Content promotion9.06 Ratings00 Ratings
    Content automation7.0120 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of PathFactory and Vyond
    Feature
    PathFactory
    8.2
    158 Ratings
    11% above category average
    Vyond
    -
    Ratings
    Audience profiling and targeting7.7132 Ratings00 Ratings
    Closed-loop tracking and reporting7.8125 Ratings00 Ratings
    Content performance analytics8.3157 Ratings00 Ratings
    Campaign optimization dashboard8.98 Ratings00 Ratings
    Best Alternatives
    PathFactoryVyond
    Small Businesses
    Contently
    Score9.9 out of 10
    Dubb - Video Communication Platform
    Score8.1 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Wistia
    Score9.7 out of 10
    Enterprises
    Contently
    Score9.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PathFactoryVyond
    Likelihood to Recommend
    8.5
    (158 ratings)
    8.0
    (21 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    10.0
    (2 ratings)
    Usability
    9.3
    (3 ratings)
    7.0
    (3 ratings)
    Availability
    10.0
    (8 ratings)
    6.0
    (1 ratings)
    Performance
    10.0
    (8 ratings)
    9.0
    (3 ratings)
    Support Rating
    9.1
    (4 ratings)
    9.0
    (3 ratings)
    In-Person Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (7 ratings)
    6.0
    (1 ratings)
    Configurability
    9.0
    (2 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    9.3
    (2 ratings)
    7.6
    (2 ratings)
    Product Scalability
    8.6
    (2 ratings)
    7.0
    (1 ratings)
    Vendor post-sale
    9.3
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (2 ratings)
    2.0
    (1 ratings)
    User Testimonials
    PathFactoryVyond
    Likelihood to Recommend
    PathFactory
    It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    As long as money isn't a major issue (this application is pretty expensive!), it's the best solution I've used so far for creating short explainer videos. It's pretty robust/full-featured and relatively easy to learn to use. Vyond is constantly adding assets and features, too. It would not really appropriate for making full-fledged e-learning, as there's no way to add any interactivity to it, and it's not something I'd used to create long, complex presentations.
    Incentivized
    Read full review
    Pros
    PathFactory
    • Create Visually appealing performance report
    • Give more in-depth information about performance metrics than most alternatives
    • Ability to track performance over time and compare this performance across time periods
    • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    • In the newest version, the timeline allows you to control each asset individually in a way that mimics video auditing software like Adobe Premiere Pro or Camtasia
    • I love the way you can replace an object and the new object will automatically take on the formatting of the object it is replacing including, location, size, expression, duration on the timeline, etc.
    • I really enjoy the spotlights on other user's videos. Even when I don't have time to read the full article, watch the full video, or attend the webinars, this is usually enough to give me new ideas to try out when making my own videos
    • I appreciate the ample notice when things are changing. For example, the platform will be updated at the end of the year, but I have had access to the new format since June(ish) so I've had time to play around with it and get used to it. By the time the legacy format is retired I won't have any problems adjusting to the new format or functionality.
    Incentivized
    Read full review
    Cons
    PathFactory
    • Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
    • Better instructions on how to customize tracks and use the different tools.
    • Users that come in without UTM parameters should still be included in all data reporting.
    • The reporting is confusing.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    • The fact that it's on a cloud server means that sometimes the software can get clunky/slow.
    • There may be extra work involved if you have multiple characters talking in one audio file and you want them to sync their mouths with their appropriate lines.
    • Characters having multiple actions/expressions means multiple scenes, which can be very cumbersome to manage.
    Incentivized
    Read full review
    Likelihood to Renew
    PathFactory
    We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    I was recently at a conference where I learned that many of my peers also use Vyond, solidifying my opinion that it is the right tool for out needs. Further more, one of our content vendors also uses it, ensuring that I will continue to use it as I believe this will facilitate our collaborations in the future
    Incentivized
    Read full review
    Usability
    PathFactory
    Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    This program is great when you have no video experience! There's only a little of a learning curve to the program. In general, the user interface is great and easier than using a program like Adobe premier. It's a great resource to use as a marketer.
    Incentivized
    Read full review
    Reliability and Availability
    PathFactory
    I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
    Incentivized
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    Vyond (formerly GoAnimate)
    Vendor guy made it difficult bc he was only interested in selling
    Incentivized
    Read full review
    Performance
    PathFactory
    The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    Vyond is just an animated video creation tool. You have to use your video content and track its performance through other means. Because it is an online tool it doesn't hog your resources or slow down any other tools that I use. It is a stand-alone product and it doesn't need to integrate with any of our other tools. It does what it does and that is all we need.
    Incentivized
    Read full review
    Support Rating
    PathFactory
    We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
    Incentivized
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    Vyond (formerly GoAnimate)
    I haven’t had any issues that required me to contact their support team. However, I believe support in any product starts before you have to call for help. Vyond provides an option for priority queue when you have their professional option. This is great for folks who need things done faster, especially when businesses can’t afford any downtime. Their Live chat feature is also reassuring, because I don’t always want to spend time on the phone or on hold if their call volume is high and I need to solve an issue.
    Incentivized
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    In-Person Training
    PathFactory
    I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    No answers on this topic
    Online Training
    PathFactory
    The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    No answers on this topic
    Implementation Rating
    PathFactory
    The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
    Incentivized
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    Vyond (formerly GoAnimate)
    There should be a Hypercare (expedited problem solving) support level on new rollouts for existing customers
    Incentivized
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    Alternatives Considered
    PathFactory
    I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    Vyond is the best tool our company has used for creating animated explainer videos and social content. We have tried many other software solutions but Vyond offers the most options for animating characters, text, and scenes. Despite the lack of options for overall styles, it offers a consistent and professional video every time. Plus, Vyond it's constantly adding new templates to their already expanding library
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    PathFactory
    No answers on this topic
    Vyond (formerly GoAnimate)
    Vyond is pricey … not sure how long we will continue to use of the rate goes up
    Incentivized
    Read full review
    Scalability
    PathFactory
    Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    No answers on this topic
    Return on Investment
    PathFactory
    • We saw ROI within the first 9 months of using PathFactory.
    • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
    • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
    Incentivized
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    Vyond (formerly GoAnimate)
    • Customers have been able to self-train on our instruments using their videos as opposed to having a scientific trainer go in.
    • We have been able to use videos in certifications that we sell and offer our customers.
    • Since the videos can be made fairly quickly, it saves instructional design time and effort.
    Incentivized
    Read full review
    ScreenShots

    PathFactory Screenshots

    Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.