PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.
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Vyond
Score 8.7 out of 10
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Vyond (formerly GoAnimate) is a cloud-based platform for producing custom animated videos. It is used by educators as well as in business contexts by advertisers and content marketers, and for demos and presentations. Vyond has a drag and drop interface and includes libraries with thousands of characters, backgrounds, props, music tracks and sound effects. Users can also import their own audio, image, video or flash files using the import tool.
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
As long as money isn't a major issue (this application is pretty expensive!), it's the best solution I've used so far for creating short explainer videos. It's pretty robust/full-featured and relatively easy to learn to use. Vyond is constantly adding assets and features, too. It would not really appropriate for making full-fledged e-learning, as there's no way to add any interactivity to it, and it's not something I'd used to create long, complex presentations.
In the newest version, the timeline allows you to control each asset individually in a way that mimics video auditing software like Adobe Premiere Pro or Camtasia
I love the way you can replace an object and the new object will automatically take on the formatting of the object it is replacing including, location, size, expression, duration on the timeline, etc.
I really enjoy the spotlights on other user's videos. Even when I don't have time to read the full article, watch the full video, or attend the webinars, this is usually enough to give me new ideas to try out when making my own videos
I appreciate the ample notice when things are changing. For example, the platform will be updated at the end of the year, but I have had access to the new format since June(ish) so I've had time to play around with it and get used to it. By the time the legacy format is retired I won't have any problems adjusting to the new format or functionality.
Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
The fact that it's on a cloud server means that sometimes the software can get clunky/slow.
There may be extra work involved if you have multiple characters talking in one audio file and you want them to sync their mouths with their appropriate lines.
Characters having multiple actions/expressions means multiple scenes, which can be very cumbersome to manage.
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
I was recently at a conference where I learned that many of my peers also use Vyond, solidifying my opinion that it is the right tool for out needs. Further more, one of our content vendors also uses it, ensuring that I will continue to use it as I believe this will facilitate our collaborations in the future
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
This program is great when you have no video experience! There's only a little of a learning curve to the program. In general, the user interface is great and easier than using a program like Adobe premier. It's a great resource to use as a marketer.
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Vyond is just an animated video creation tool. You have to use your video content and track its performance through other means. Because it is an online tool it doesn't hog your resources or slow down any other tools that I use. It is a stand-alone product and it doesn't need to integrate with any of our other tools. It does what it does and that is all we need.
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
I haven’t had any issues that required me to contact their support team. However, I believe support in any product starts before you have to call for help. Vyond provides an option for priority queue when you have their professional option. This is great for folks who need things done faster, especially when businesses can’t afford any downtime. Their Live chat feature is also reassuring, because I don’t always want to spend time on the phone or on hold if their call volume is high and I need to solve an issue.
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
Vyond is the best tool our company has used for creating animated explainer videos and social content. We have tried many other software solutions but Vyond offers the most options for animating characters, text, and scenes. Despite the lack of options for overall styles, it offers a consistent and professional video every time. Plus, Vyond it's constantly adding new templates to their already expanding library
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
We saw ROI within the first 9 months of using PathFactory.
Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
