Pendo.io vs. Zoho Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pendo.io
Score 8.4 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Zoho Analytics
Score 8.4 out of 10
Small Businesses (1-50 employees)
Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.
$30
per month 2 users
Pricing
Pendo.ioZoho Analytics
Editions & Modules
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Basic
$30
0.5M rows, 2 users
Professional
$30
per user per month billed annually
Standard
$60
1M rows, 5 users
Premium
$145
5M rows, 15 users
Enterprise
$575
50M rows, 50 users
Offerings
Pricing Offerings
Pendo.ioZoho Analytics
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThere is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
More Pricing Information
Community Pulse
Pendo.ioZoho Analytics
Features
Pendo.ioZoho Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Pendo.io
-
Ratings
Zoho Analytics
8.8
135 Ratings
8% above category average
Pixel Perfect reports00 Ratings8.9106 Ratings
Customizable dashboards00 Ratings8.7135 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Pendo.io
-
Ratings
Zoho Analytics
8.3
137 Ratings
4% above category average
Drill-down analysis00 Ratings8.2131 Ratings
Formatting capabilities00 Ratings7.8136 Ratings
Report sharing and collaboration00 Ratings8.8137 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Pendo.io
-
Ratings
Zoho Analytics
8.6
129 Ratings
5% above category average
Publish to Web00 Ratings8.6108 Ratings
Publish to PDF00 Ratings8.6127 Ratings
Report Delivery Scheduling00 Ratings8.7112 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Pendo.io
-
Ratings
Zoho Analytics
8.2
84 Ratings
3% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.480 Ratings
Location Analytics / Geographic Visualization00 Ratings8.872 Ratings
Predictive Analytics00 Ratings7.466 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Pendo.io
-
Ratings
Zoho Analytics
8.6
129 Ratings
1% above category average
Multi-User Support (named login)00 Ratings8.8127 Ratings
Role-Based Security Model00 Ratings8.972 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.7122 Ratings
Report-Level Access Control00 Ratings7.830 Ratings
Single Sign-On (SSO)00 Ratings8.674 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Pendo.io
-
Ratings
Zoho Analytics
7.2
97 Ratings
8% below category average
Responsive Design for Web Access00 Ratings7.871 Ratings
Mobile Application00 Ratings5.873 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.986 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Pendo.io
-
Ratings
Zoho Analytics
8.4
65 Ratings
9% above category average
REST API00 Ratings8.261 Ratings
iFrames00 Ratings8.653 Ratings
Best Alternatives
Pendo.ioZoho Analytics
Small Businesses
ChurnZero
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Score 8.7 out of 10
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Score 8.8 out of 10
Medium-sized Companies
ChurnZero
ChurnZero
Score 8.7 out of 10
Reveal
Reveal
Score 10.0 out of 10
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Nexthink
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Score 7.5 out of 10
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Kyvos Semantic Layer
Score 9.5 out of 10
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User Ratings
Pendo.ioZoho Analytics
Likelihood to Recommend
8.5
(130 ratings)
8.0
(139 ratings)
Likelihood to Renew
8.2
(6 ratings)
9.0
(9 ratings)
Usability
7.9
(43 ratings)
8.2
(83 ratings)
Availability
9.1
(1 ratings)
9.1
(1 ratings)
Performance
9.1
(1 ratings)
9.1
(2 ratings)
Support Rating
8.2
(5 ratings)
5.3
(18 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
5.5
(3 ratings)
Configurability
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
9.1
(1 ratings)
7.8
(71 ratings)
Vendor post-sale
9.1
(1 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Pendo.ioZoho Analytics
Likelihood to Recommend
Pendo.io
Pendo.io is useful in generating great dashboards that present user analytics in the best possible view that could be used for analysis & derive key insights on what could be done if there's a feature that's not being recognized by end users or if there are any pain points where users are struggling more around a workflow which is technically not that difficult. Pendo.io also can be used to create impactful guides where intercatoin of a user with the Guide can be created in less steps & have relevant information about that workflow that the user is completing. Pendo.io's resource center can act as a one stop hub to present any sidewide updates which could be information of Prod releases, New KB Articles, Register to any event, & much more. Segments can be created in as many variation as one can. In fact, Segments are the ruling property or feature that works so handy, which reduces a lot of iterative work.
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Zoho
Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
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Pros
Pendo.io
  • NPS Surveys
  • Feature usage insights
  • Identifying user behaviors using Replay feature
  • Clearly segmenting users in a way we want it to be
  • Identifying time spent on a feature/product to better understand what customers actually use
  • Documentation, in-app guides and help section
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Zoho
  • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
  • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
  • Decision making regarding resource allocation.
Read full review
Cons
Pendo.io
  • Dashboard is sometimes very slow to load
  • Preview is problematic if the Pendo.io user doesn't have access to the target environment or application where the guide is going to display
  • It would be ideal to have a gallery of thumbnail images of previously used guides to select from, either to pull a screen capture or to use as a template. It's cumbersome to go to the guides, find the one you want, click on Preview, etc.
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Zoho
  • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
  • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
  • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
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Likelihood to Renew
Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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Zoho
I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool
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Usability
Pendo.io
It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
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Zoho
For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
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Reliability and Availability
Pendo.io
Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
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Zoho
ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
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Performance
Pendo.io
Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
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Zoho
ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
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Support Rating
Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Zoho
The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
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Online Training
Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
Read full review
Zoho
No answers on this topic
Implementation Rating
Pendo.io
Use Segment to install and cut developers out of the work cycle!
Read full review
Zoho
If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
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Alternatives Considered
Pendo.io
I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out ahead easily. There are aspects that Pendo could improve for sure such as what metadata it captures from the users; an example of this is screen resolution which Google Analytics captures but Pendo does not.
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Zoho
Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
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Scalability
Pendo.io
The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
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Zoho
As far as I know, Zoho Analytics has been able to fulfill every need we've had for it. Our reports have gotten better and more detailed with pretty much every new issue of our magazine. It just keeps getting better, and we keep feeding it more data to digest and present to us.
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Return on Investment
Pendo.io
  • Reducing development time with in-app guides and resource center, with product management being able to agilely create guides in real time, this could be as much as 1 full time developer in savings.
  • Reducing business time scoping "rock fetches" than are proven to be invaluable based on analytics, each time 1 single piece of analtical data saves around ~20 hours across multiple resources.
  • Increasing user satisfaction with in-app guides and resource center
  • Increasing usage of key features through targetted messaging, those key features either drive costs ou of our business or add value to customers business.
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Zoho
  • Analytics has been the foundation of my role. I manage 2000 accounts myself, so I need analytics to help me know whom to serve first.
  • Analytics provides a lot of visualization options that I need to serve my customers.
  • Analytics has excellent options for accountability with our training team to know where each account is in their customer journey.
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ScreenShots

Zoho Analytics Screenshots

Screenshot of Zia Insights, which provides contextual intelligence with detailed diagnostics.Screenshot of where OpenAI's large language models (LLMs) are leveraged within Ask Zia to build complex queries, construct metrics and formulas, and discover public datasets.Screenshot of key metrics with KPI charts.Screenshot of streaming data, which is available for real-time insights. Users can process streams from Google Pub/Sub, Kafka, PubNub and APIs.Screenshot of reports accessed from iPad and Android tablets.Screenshot of custom machine learning models, available with a no-code assistant.