TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Pipedrive

    Score8.6 out of 10
    N/APipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.

    $24

    per month per seat

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    PipedriveVerticalResponse
    Editions & Modules
    Essential
    $24
    per month per seat
    Advanced
    $49
    per month per seat
    Professional
    $69
    per month per seat
    Power
    $79
    per month per seat
    Enterprise
    $129
    per month per seat
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    PipedriveVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMonthly plans are available. The Essentials monthly plan at $24 per month.—
    More Pricing Information
    Community Pulse
    PipedriveVerticalResponse
    Considered Both Products
    Pipedrive Inc.
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    22 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    21 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    22 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    17 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    16 Answers
    No answers on this topic
    Features
    PipedriveVerticalResponse
    Sales Force Automation
    Comparison of Sales Force Automation features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    7.9
    68 Ratings
    1% above category average
    VerticalResponse
    -
    Ratings
    Customer data management / contact management8.724 Ratings00 Ratings
    Workflow management7.821 Ratings00 Ratings
    Territory management6.514 Ratings00 Ratings
    Opportunity management8.365 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.864 Ratings00 Ratings
    Contract management8.317 Ratings00 Ratings
    Quote & order management7.314 Ratings00 Ratings
    Interaction tracking8.521 Ratings00 Ratings
    Channel / partner relationship management7.116 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    2.9
    7 Ratings
    91% below category average
    VerticalResponse
    -
    Ratings
    Case management4.76 Ratings00 Ratings
    Call center management1.15 Ratings00 Ratings
    Help desk management3.16 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    7.5
    49 Ratings
    3% below category average
    VerticalResponse
    -
    Ratings
    Lead management7.549 Ratings00 Ratings
    Email marketing7.613 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    6.7
    67 Ratings
    14% below category average
    VerticalResponse
    -
    Ratings
    Task management7.964 Ratings00 Ratings
    Billing and invoicing management4.15 Ratings00 Ratings
    Reporting8.263 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    7.8
    68 Ratings
    2% above category average
    VerticalResponse
    -
    Ratings
    Forecasting7.719 Ratings00 Ratings
    Pipeline visualization8.268 Ratings00 Ratings
    Customizable reports7.516 Ratings00 Ratings
    Customization
    Comparison of Customization features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    6.4
    64 Ratings
    18% below category average
    VerticalResponse
    -
    Ratings
    Custom fields8.664 Ratings00 Ratings
    Custom objects8.554 Ratings00 Ratings
    Scripting environment1.04 Ratings00 Ratings
    API for custom integration7.646 Ratings00 Ratings
    Security
    Comparison of Security features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    6.7
    62 Ratings
    23% below category average
    VerticalResponse
    -
    Ratings
    Single sign-on capability6.112 Ratings00 Ratings
    Role-based user permissions7.360 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    1.1
    5 Ratings
    149% below category average
    VerticalResponse
    -
    Ratings
    Social data1.15 Ratings00 Ratings
    Social engagement1.15 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    3.6
    7 Ratings
    71% below category average
    VerticalResponse
    -
    Ratings
    Marketing automation3.67 Ratings00 Ratings
    Compensation management3.54 Ratings00 Ratings
    Platform
    Comparison of Platform features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    8.2
    61 Ratings
    7% above category average
    VerticalResponse
    -
    Ratings
    Mobile access8.261 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Pipedrive and VerticalResponse
    Feature
    Pipedrive
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    PipedriveVerticalResponse
    Small Businesses
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PipedriveVerticalResponse
    Likelihood to Recommend
    8.0
    (72 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    8.6
    (19 ratings)
    Usability
    9.0
    (25 ratings)
    9.0
    (5 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.5
    (15 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    10.0
    (4 ratings)
    User Testimonials
    PipedriveVerticalResponse
    Likelihood to Recommend
    Pipedrive Inc.
    Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Pipedrive Inc.
    • Great visual visibility of the funnel plus easy to drag the deals across the stages
    • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
    • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Pipedrive Inc.
    • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
    • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
    • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Pipedrive Inc.
    -2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Pipedrive Inc.
    Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Pipedrive Inc.
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Pipedrive Inc.
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Pipedrive Inc.
    Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Pipedrive Inc.
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Pipedrive Inc.
    Experiment is the only way to start
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Pipedrive Inc.
    I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Pipedrive Inc.
    • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
    • We were able to integrate our calling system easily and get things going on the lead calling aspect.
    • Great multipipeline option where we were able to manage both organisations under one roof.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Pipedrive Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot