Sailthru is an email marketing and marketing automation solution from the CM Group. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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UserTesting
Score 8.7 out of 10
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UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
UserTesting is ideal for big companies that work in an agile setting. If you are working in a fast paces environment and need to get some insights fast, UserTesting helps a lot. If you are creative, and know how to ask questions, you would be surprised how fast UserTesting starts to show its value. We are a small team and we try to minimize our work load as much as we can by optimizing our research operations, so making unmoderated tests are very important to us. If you are a small company with limited resources though, it might be expensive. Then, buying multiple tools that cover different areas might actually become more affordable
Personalization - one of the most important things you can utilize when emailing people.
Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Creating clips and highlight reels of recorded interviews--these really help you "land" the research findings with stakeholders.
Capturing a blend of qual and quant in unmoderated interviews. They've been continuously improving the quality of visuals, so it can sometimes be a simple drag and drop into a report!
The technical and account support teams are second to none. Response times and even resolution of issues is usually same day.
They've come in to do product onboarding and trainings for our teams which allows our research team to keep driving research while expanding what our "people who sometimes do research" are able to take on.
Comparative tests on mobile devices is a major issue. Users find it very difficult to user test a comparative test where they are asked to compare two experiences.
Users sometimes hurry on to complete the tests.
Reusing a saved templated is sometimes tricky and qualifying questions are not saved properly.
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
Pretty hard because the videos needs to be diligently reviewed to make sure the screener worked (the 15% that just test for money and lie about their info get into the test). Then, I have to use excel sheets and pivot tables to bring the data together. It takes a very detailed and tenacious person to get correct insights
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
The chat feature is great and I usually use it to reach out to replace at least one respondent every other study. I wish I didn't have to reach out and I could self-serve (e.g., replace bad participants who don't try or don't follow instructions) on my own, but because I do not have that option, at least they're responsive and generally helpful when I reach out
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
UserTesting was clearly better based on the cohort of established users (1.6 Million, I believe), which is the largest in the industry. Their platform is mature and has all the features we need, including highlight reels, real-time transcription, and clips. They also have built-in analysis tools that make reporting on the findings virtually automatic, saving us a ton of time.
