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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agentforce Marketing

    Score7.7 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Webex Calling

    Score8.8 out of 10
    N/AWebex Calling is Cisco’s flagship cloud calling solution with over 12 million users worldwide. It delivers an enterprise-grade calling experience that enables customers to replace PBX hardware with a cloud calling solution. Webex Calling's connectivity and collaboration experience includes calling, meetings, messaging, contact center, and integrated devices.

    $17

    per month per user

    Pricing
    Agentforce MarketingWebex Calling
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Webex Call
    $17
    per month per user
    Webex Suite: Meet + Call
    $25
    per month per user
    Webex Enterprise
    Contact Sales
    Cisco Unified Communications Manager
    Contact Sales
    Offerings
    Pricing Offerings
    Agentforce MarketingWebex Calling
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Agentforce MarketingWebex Calling
    Considered Both Products
    Salesforce
    No answer on this topic
    Cisco
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    84 Answers
    92%
    Would buy again
    188 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    72 Answers
    97%
    Delivers good value for the price
    170 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    89 Answers
    96%
    Happy with the feature set
    197 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    58 Answers
    94%
    Lived up to sales and marketing promises
    128 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    54 Answers
    96%
    Implementation went as expected
    142 Answers
    Features
    Agentforce MarketingWebex Calling
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    Webex Calling
    -
    Ratings
    WYSIWYG email editor7.4122 Ratings00 Ratings
    Dynamic content8.2153 Ratings00 Ratings
    Ability to test dynamic content6.3112 Ratings00 Ratings
    Landing pages7.6121 Ratings00 Ratings
    A/B testing7.0151 Ratings00 Ratings
    Mobile optimization6.7111 Ratings00 Ratings
    Email deliverability reporting7.2132 Ratings00 Ratings
    List management8.1129 Ratings00 Ratings
    Triggered drip sequences7.295 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Webex Calling
    -
    Ratings
    Lead nurturing automation8.9109 Ratings00 Ratings
    Lead scoring and grading8.1110 Ratings00 Ratings
    Data quality management7.2116 Ratings00 Ratings
    Automated sales alerts and tasks8.1101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    4% below category average
    Webex Calling
    -
    Ratings
    Calendaring7.3103 Ratings00 Ratings
    Event/webinar marketing7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    7.3
    88 Ratings
    3% below category average
    Webex Calling
    -
    Ratings
    Social sharing and campaigns7.283 Ratings00 Ratings
    Social profile integration7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    0% above category average
    Webex Calling
    -
    Ratings
    Dashboards8.1118 Ratings00 Ratings
    Standard reports7.3123 Ratings00 Ratings
    Custom reports7.2100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    0% below category average
    Webex Calling
    -
    Ratings
    API6.790 Ratings00 Ratings
    Role-based workflow & approvals6.589 Ratings00 Ratings
    Customizability6.8111 Ratings00 Ratings
    Integration with Salesforce.com7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.914 Ratings00 Ratings
    Integration with SugarCRM8.711 Ratings00 Ratings
    Third-party software integrations7.624 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    8.9
    52 Ratings
    5% above category average
    High quality audio00 Ratings9.052 Ratings
    High quality video00 Ratings8.850 Ratings
    Screen Sharing
    Comparison of Screen Sharing features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    9.0
    50 Ratings
    5% above category average
    Desktop sharing00 Ratings9.050 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    9.1
    50 Ratings
    6% above category average
    Calendar integration00 Ratings9.147 Ratings
    Meeting initiation00 Ratings9.148 Ratings
    Record meetings / events00 Ratings9.247 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    9.2
    44 Ratings
    10% above category average
    Live chat00 Ratings9.244 Ratings
    Online Events Security
    Comparison of Online Events Security features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    9.2
    47 Ratings
    15% above category average
    User authentication00 Ratings9.047 Ratings
    Participant roles & permissions00 Ratings9.344 Ratings
    Cloud PBX
    Comparison of Cloud PBX features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    7.2
    193 Ratings
    14% below category average
    Hosted PBX00 Ratings8.4147 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings5.0105 Ratings
    Directory of employee names00 Ratings8.9181 Ratings
    Call Management
    Comparison of Call Management features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    8.4
    194 Ratings
    3% below category average
    Answering rules00 Ratings8.7176 Ratings
    Call recording00 Ratings8.9169 Ratings
    Call park00 Ratings8.4164 Ratings
    Call screening00 Ratings8.6154 Ratings
    Message alerts00 Ratings7.5125 Ratings
    Business SMS/External Messaging00 Ratings8.430 Ratings
    Online Fax00 Ratings8.220 Ratings
    Voicemail Transcription00 Ratings8.344 Ratings
    Mobile apps
    Comparison of Mobile apps features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    8.5
    186 Ratings
    4% below category average
    Mobile app for iOS00 Ratings8.5169 Ratings
    Mobile app for Android00 Ratings8.5153 Ratings
    Unified Communications Platform and Collaboration
    Comparison of Unified Communications Platform and Collaboration features of Salesforce Agentforce Marketing and Webex Calling
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Calling
    8.9
    51 Ratings
    4% above category average
    Centralized communications management00 Ratings8.948 Ratings
    Team messaging00 Ratings9.148 Ratings
    Team document sharing00 Ratings8.844 Ratings
    Call and meeting analytics00 Ratings8.749 Ratings
    Best Alternatives
    Agentforce MarketingWebex Calling
    Small Businesses
    Vbout
    Score9.9 out of 10
    Broadvoice | GoContact
    Score9.1 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    8x8 Work
    Score8.7 out of 10
    Enterprises
    Iterable
    Score8.1 out of 10
    Zoom Workplace
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agentforce MarketingWebex Calling
    Likelihood to Recommend
    8.2
    (329 ratings)
    8.8
    (215 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    8.7
    (8 ratings)
    Usability
    8.5
    (37 ratings)
    9.4
    (12 ratings)
    Availability
    10.0
    (11 ratings)
    9.3
    (2 ratings)
    Performance
    9.6
    (9 ratings)
    9.3
    (2 ratings)
    Support Rating
    7.0
    (36 ratings)
    8.7
    (5 ratings)
    In-Person Training
    5.0
    (4 ratings)
    8.2
    (1 ratings)
    Online Training
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.6
    (40 ratings)
    8.7
    (2 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Agentforce MarketingWebex Calling
    Likelihood to Recommend
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Cisco
    easy to set up, fewer failure points, and it is all in the same location as the rest of the tenant configurations. Lots of PSTN providers are available and options to choose from. easier to create routing, but at the same time, simplified all the rules needed in CUCM. Great way to see all users, devices, and licenses. Call analytics needs improvement, but otherwise it's a great product.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cisco
    • Has clients for multiple platforms and devices
    • Uses existing network connections instead of hardwired phone lines
    • Client can be consolidated with other communications methods (Slack, Zoom, Chat) in one place
    • Client is simple to use
    • Client integrates with remainder of physical phone system for special cases (university main reception number, for instance)
    • Handles call routing to different locations well
    • Integrates with existing computer audio (for instance, Apple AirPods)
    Incentivized
    Read full review
    Cons
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Cisco
    • Webex Calling supports limited codecs that are generally accepted all over the world but it would be good to see if they add transcoding support.
    • The local gateway option is designed more for on premise PBX communication. It would be good to see if it is developed more as a local PSTN breakout where local SIP trunk or local PRI is terminated.
    • We would like to see more of the dial plan features like CLI manipulation, translation, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Cisco
    The service can be intermittent and the call forwarding feature will not always work perfectly. There will be periods of time where the calling feature will not work at all and people on the other end can hear me but I am unable to hear them. It also requires a fairly strong signal which can be an issue if you work somewhere remote or a building without much service.
    Incentivized
    Read full review
    Usability
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Cisco
    Cisco Webex Calling is an outstanding cloud collaboration that includes enterprise-grade cloud phone system designed for the modern hybrid workplace. Webex Calling integrates calling, messaging, and meetings into a single, intuitive platform, empowering your teams with unparalleled flexibility and productivity. Benefit from advanced features like HD audio and video, voicemail to email, call forwarding, and intelligent call routing, ensuring crystal-clear communication and efficient workflows from any device, anywhere. Webex Calling prioritizes security and reliability, offering redundant data centers and end-to-end encryption to safeguard your conversations. Its scalable architecture effortlessly adapts to your envolving business needs, providing a future-proof communication foundation. Enhance collaboration and streamline operations with a solution that's not just a phone system, but a comprehensive communication hub.
    Incentivized
    Read full review
    Reliability and Availability
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Cisco
    I've not actually had it ever be unavailable when I needed to use it. As mentioned before, a network outage would take it down, but we have redundant systems for our network connections with automatic failover.
    Incentivized
    Read full review
    Performance
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Cisco
    I don't really see this impacting any other system performance at all. The client is very light use on resources, even on my iPhone. I don't know what else it connects to behind the scenes other then the campus directory, but I haven't seen or heard of any impacts. It seems fairly self contained except for wherever it interfaces with the general telephone system connectivity outside the campus.
    Incentivized
    Read full review
    Support Rating
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    Cisco
    I have been working for a long time with Cisco as a provider and also Cisco TAC and Cisco Support Engineers. The support starts right beforehand in the documentation of the product you are interested in. From the start you have a good, complete, and detailed and easy to read datasheet and there's always someone available to answer any questions.
    Read full review
    In-Person Training
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Cisco
    We did it inhouse for our teams
    Incentivized
    Read full review
    Online Training
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Cisco
    No answers on this topic
    Implementation Rating
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Cisco
    No answers on this topic
    Alternatives Considered
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Cisco
    The company uses Microsoft Teams. They do use Microsoft Teams right now and for a long time a lot of the different practices have been using on-premise, contact Call Manager and Unified Communications Express. But Cisco WebEx, the cloud-based product is one of the new ones. And some of our other site practices are also using RingCentral. So cloud calling is not new to the company. For those of us who are familiar with Cisco products, the transition to WebEx calling is not as difficult as it might be for some other products. Going from on-prem to RingCentral, there is more of a learning curve with.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Cisco
    No answers on this topic
    Scalability
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Cisco
    So far it has been very reliable, with very little down time that was associated with the product itself. We have had network outages due to external factors such as construction cutting a fiber link, but other than that kind of thing not much for failures.
    Incentivized
    Read full review
    Return on Investment
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    Cisco
    • Certainly when it comes to my client base, they certainly understand the benefits of the full end-to-end, Cisco stack. And when I talk about a calling platform in regards to it simply being a call from one end to another or a message from one end to another, Cisco provides so much more because it enables all that AI and I guess analytical data of which the endpoints cover. So when it comes to integrating with a meeting room experience and you're in a meeting room that can cater for up to 20 people, but say for example, only two or three people on average utilize that room, that type of safe spacing information gets transmitted into other business decisions that can benefit the business from an ROI perspective such as rearranging the interior design to create better outcomes for worker experiences. So much more than just a calling platform.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

    Webex Calling Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot