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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Webex Webinars

    Score9 out of 10
    N/AWebex Webinars is a scalable webinar platform that helps users to create engaging and impactful experiences for everyone, from small sessions to massive global audiences.N/A
    Pricing
    Agentforce MarketingWebex Webinars
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Webex Events
    Contact Sales
    Offerings
    Pricing Offerings
    Agentforce MarketingWebex Webinars
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Agentforce MarketingWebex Webinars
    Considered Both Products
    Salesforce
    No answer on this topic
    Cisco
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    84 Answers
    98%
    Would buy again
    58 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    72 Answers
    98%
    Delivers good value for the price
    52 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    89 Answers
    98%
    Happy with the feature set
    58 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    58 Answers
    93%
    Lived up to sales and marketing promises
    40 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    54 Answers
    98%
    Implementation went as expected
    41 Answers
    Features
    Agentforce MarketingWebex Webinars
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    5% below category average
    Webex Webinars
    -
    Ratings
    WYSIWYG email editor7.4122 Ratings00 Ratings
    Dynamic content8.2153 Ratings00 Ratings
    Ability to test dynamic content6.3112 Ratings00 Ratings
    Landing pages7.6121 Ratings00 Ratings
    A/B testing7.0151 Ratings00 Ratings
    Mobile optimization6.7111 Ratings00 Ratings
    Email deliverability reporting7.2132 Ratings00 Ratings
    List management8.1129 Ratings00 Ratings
    Triggered drip sequences7.295 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Webex Webinars
    -
    Ratings
    Lead nurturing automation8.9109 Ratings00 Ratings
    Lead scoring and grading8.1110 Ratings00 Ratings
    Data quality management7.2116 Ratings00 Ratings
    Automated sales alerts and tasks8.2101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Webex Webinars
    -
    Ratings
    Calendaring7.3103 Ratings00 Ratings
    Event/webinar marketing7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Webex Webinars
    -
    Ratings
    Social sharing and campaigns7.283 Ratings00 Ratings
    Social profile integration7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    2% above category average
    Webex Webinars
    8.9
    61 Ratings
    15% above category average
    Dashboards8.1118 Ratings8.857 Ratings
    Standard reports7.3123 Ratings00 Ratings
    Custom reports7.2100 Ratings00 Ratings
    Data exportability00 Ratings8.957 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    0% above category average
    Webex Webinars
    -
    Ratings
    API6.790 Ratings00 Ratings
    Role-based workflow & approvals6.689 Ratings00 Ratings
    Customizability6.8111 Ratings00 Ratings
    Integration with Salesforce.com7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.914 Ratings00 Ratings
    Integration with SugarCRM8.711 Ratings00 Ratings
    Third-party software integrations7.624 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Webinars
    8.9
    67 Ratings
    9% above category average
    High quality audio00 Ratings9.367 Ratings
    Mobile support00 Ratings8.562 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Webinars
    9.0
    66 Ratings
    10% above category average
    Calendar integration00 Ratings9.059 Ratings
    Record meetings / events00 Ratings8.965 Ratings
    Slideshows00 Ratings9.362 Ratings
    Event registration00 Ratings8.862 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Webinars
    8.9
    65 Ratings
    5% above category average
    Audience polling00 Ratings9.064 Ratings
    Q&A00 Ratings8.862 Ratings
    Online Events Security
    Comparison of Online Events Security features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Webinars
    9.0
    63 Ratings
    7% above category average
    Participant roles & permissions00 Ratings9.263 Ratings
    Confidential attendee list00 Ratings8.757 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of Salesforce Agentforce Marketing and Webex Webinars
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Webex Webinars
    8.9
    53 Ratings
    12% above category average
    Branding options00 Ratings9.051 Ratings
    Integration to Marketing Automation00 Ratings8.847 Ratings
    Best Alternatives
    Agentforce MarketingWebex Webinars
    Small Businesses
    Vbout
    Score9.9 out of 10
    GoTo Webinar
    Score8.7 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    GoTo Webinar
    Score8.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    BlueJeans Events (discontinued)
    Score2.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agentforce MarketingWebex Webinars
    Likelihood to Recommend
    8.2
    (329 ratings)
    8.8
    (69 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    9.8
    (6 ratings)
    Usability
    8.5
    (37 ratings)
    9.0
    (26 ratings)
    Availability
    10.0
    (11 ratings)
    8.0
    (3 ratings)
    Performance
    9.6
    (9 ratings)
    8.0
    (3 ratings)
    Support Rating
    7.0
    (36 ratings)
    5.9
    (26 ratings)
    In-Person Training
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.1
    (7 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    10.0
    (2 ratings)
    Product Scalability
    7.6
    (40 ratings)
    9.0
    (3 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Agentforce MarketingWebex Webinars
    Likelihood to Recommend
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Cisco
    I'd say mainly well suited for larger audiences. I think there's probably some products that are a little more economical for smaller audiences, but if you need a solid, reliable platform for larger audiences, say more than a hundred people. So this is the best product for that or at least top two.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
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    Cisco
    • Cisco Webex Events is very straightforward and easy to use. Setting up an event within the platform is quite simple - anyone can do it.
    • Webex Events is a great add-on feature to the Webex conferencing platform to allow a one-way broadcast of information, rather than worrying about attendees being able to interrupt the presentation.
    • Recording a session is fairly simple and accessing the recordings post-event is quite reliable. I believe you can also upload .mp4 files into the Webex Events platform to serve as a host.
    Read full review
    Cons
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Cisco
    • There always seems to be room for video quality improvement (not a necessity, but would be nice)
    • Mobile screensharing from iOS/Android (and other mobile) devices would be a great feature
    • The mobile app should be able to track meetings a user has been invited to, but does not do so (yet)
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Cisco
    Webex Webinars continues to provide exceptional value as a community engagement and professional education platform. As long as there are a multitude of event offerings and the product continues to be supported with periodic software and security updates, I can anticipate using Webex Webinars for the foreseeable future. Overall a great product!
    Incentivized
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    Usability
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
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    Cisco
    My experience with this software is fantastic; it's so satisfying that it only took me a week to go through an internal training program to use this software, actually, I don't think this training program was necessary. Usability is one of the most fantastic features to guarantee the increase of members in remote events.
    Incentivized
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    Reliability and Availability
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Cisco
    Webex Webinars are available 24/7 and is based on your license purchase and usage. Webex Webinars needs maximum bandwidth consumption for sending and receiving videos and listed below are some examples. High-Definition Video: 2.5 Mbps (Receive) and 3.0 Mbps (Send)· High Quality Video: 1.0 Mbps (Receive) and 1.5 Mbps (Send)· Standard Quality Video: 0.5 Mbps (Receive) and 0.5 Mbps (Send) Webex Webinars makes it easy to analyze attendance statistics, send participants to a post-webinar landing page, and integrate data into CRMs and marketing automation.
    Incentivized
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    Performance
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Cisco
    You can turn around WebEx Attendance reports within 24 hours. Sign in to Webex Site Administration and go to Reports - Access Anywhere. Select the beginning and ending dates for the report. Report data is available only for sessions conducted up to three months before the current date depending on your administration set-up. From the Sort results by drop-down list, select the sort order criteria for the report. After hosting a WebEx Webinar, you have the ability to create a report of all of the participants and the times that they entered and left the meeting. Reports cannot track emoji's or reactions. Best practice for Q&A and tracking you can integrate SLIDO. You cannot save individual polling results. Also the polling report does not include who asked and answered the questions. This limitation does not apply to SLIDO. Closed captions and transcriptions are only saved if the Webinar is recorded. If you face problems during a webinar, you can hit then button which creates and send a report to Cisco who will then look into the problems to avoid future occurrences
    Incentivized
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    Support Rating
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
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    Cisco
    I love the control that this product gives to those running the meetings. It allows you to assign presenter roles to people and everyone else that is an attendee can be totally controlled, like whether they can unmute, use video or just sit there and watch. It really gives control of the meeting to those who are running it. And we love that ability for those meetings that we are trying to make sure people are listening in on instead of trying to participate.
    Incentivized
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    In-Person Training
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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    Cisco
    No answers on this topic
    Online Training
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Cisco
    It was a good training to understand not only webinars but the entire platform.
    Incentivized
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    Implementation Rating
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Cisco
    The implementation process was fairly simple and straightforward
    Incentivized
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    Alternatives Considered
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
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    Cisco
    ON24 has a lot more bells and whistles, which is great when you need them but when you're looking for a straight up platform to host a stand alone webinar, Webex Webinars is a good alternative. We've selected Webex Webinars when we don't need such a customized webinar console.
    Incentivized
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    Contract Terms and Pricing Model
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
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    Cisco
    No answers on this topic
    Scalability
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
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    Cisco
    Webex Webinars is a scalable platform designed for interactive experiences. It can accommodate attendees from 100 up to 100,000 attendees depending on the purchase of your license. The scalability is based on each company's requirements and usage. Webex Webinars can offer key features like real-time translations, moderated Q&A, live polling, and chat, making it suitable for both small and large audiences and can be deployed across multiple departments and sites as needed.
    Incentivized
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    Return on Investment
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
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    Cisco
    • Allowed us to keep our product development moving forward during the pandemic.
    • Reduced our travel costs by hosting virtual events.
    • Allows us to host more events because of reduced cost over in-person events.
    • Helps us with faster time to market on features as we can quickly set up and host a focus group.
    Incentivized
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    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.