What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
608 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
453 Ratings

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
608 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Sprout Social

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
453 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

    SEO

    8.3

    Semrush

    83%

    Sprout Social

    Feature Set Not Supported
    N/A
    Semrush ranks higher in 8/8 features

    Keyword analysis

    9.2
    92%
    147 Ratings
    N/A
    0 Ratings

    Backlink management

    8.0
    80%
    140 Ratings
    N/A
    0 Ratings

    SERP ranking tracking

    8.8
    88%
    143 Ratings
    N/A
    0 Ratings

    Page grader

    8.0
    80%
    123 Ratings
    N/A
    0 Ratings

    Competitive analysis

    8.8
    88%
    143 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    8.6
    86%
    143 Ratings
    N/A
    0 Ratings

    Site recommendations

    8.1
    81%
    133 Ratings
    N/A
    0 Ratings

    Task management

    7.0
    70%
    88 Ratings
    N/A
    0 Ratings

    SEO Channels

    8.1

    Semrush

    81%

    Sprout Social

    Feature Set Not Supported
    N/A
    Semrush ranks higher in 4/4 features

    Local SEO

    7.9
    79%
    123 Ratings
    N/A
    0 Ratings

    Social SEO

    7.5
    75%
    102 Ratings
    N/A
    0 Ratings

    Mobile SEO

    8.2
    82%
    109 Ratings
    N/A
    0 Ratings

    Global SEO

    8.9
    89%
    109 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.5

    Semrush

    85%

    Sprout Social

    Feature Set Not Supported
    N/A
    Semrush ranks higher in 2/2 features

    Multi-domain support

    8.6
    86%
    110 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    8.5
    85%
    115 Ratings
    N/A
    0 Ratings

    Listening/monitoring

    Semrush

    Feature Set Not Supported
    N/A
    7.9

    Sprout Social

    79%
    Sprout Social ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.8
    78%
    38 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.7
    77%
    42 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.7
    77%
    23 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.4
    84%
    33 Ratings

    Publishing

    Semrush

    Feature Set Not Supported
    N/A
    8.5

    Sprout Social

    85%
    Sprout Social ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    56 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.7
    77%
    48 Ratings

    Content optimization

    N/A
    0 Ratings
    8.1
    81%
    49 Ratings

    Workflow management

    N/A
    0 Ratings
    9.0
    90%
    51 Ratings

    Engagement

    Semrush

    Feature Set Not Supported
    N/A
    8.0

    Sprout Social

    80%
    Sprout Social ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.5
    75%
    25 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    8.7
    87%
    50 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.9
    79%
    45 Ratings

    Marketing

    Semrush

    Feature Set Not Supported
    N/A
    7.0

    Sprout Social

    70%
    Sprout Social ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    6.4
    64%
    31 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    35 Ratings

    Paid media management

    N/A
    0 Ratings
    6.2
    62%
    3 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.2
    72%
    4 Ratings

    Channel coverage/integration

    Semrush

    Feature Set Not Supported
    N/A
    8.5

    Sprout Social

    85%
    Sprout Social ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.1
    91%
    56 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    58 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.2
    82%
    51 Ratings

    Google+

    N/A
    0 Ratings
    9.0
    90%
    21 Ratings

    Instagram

    N/A
    0 Ratings
    7.8
    78%
    48 Ratings

    Pinterest

    N/A
    0 Ratings
    8.6
    86%
    14 Ratings

    YouTube

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Reporting/analytics

    Semrush

    Feature Set Not Supported
    N/A
    8.3

    Sprout Social

    83%
    Sprout Social ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.3
    83%
    54 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.6
    86%
    54 Ratings

    Competitor analysis

    N/A
    0 Ratings
    8.1
    81%
    46 Ratings

    Account management

    Semrush

    Feature Set Not Supported
    N/A
    8.5

    Sprout Social

    85%
    Sprout Social ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.9
    89%
    54 Ratings

    Mobile access

    N/A
    0 Ratings
    8.0
    80%
    50 Ratings

    Attribute Ratings

    • Semrush is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Support Rating
    • Sprout Social is rated higher in 3 areas: Usability, Performance, Implementation Rating

    Likelihood to Recommend

    9.2

    Semrush

    92%
    147 Ratings
    9.0

    Sprout Social

    90%
    113 Ratings

    Likelihood to Renew

    9.1

    Semrush

    91%
    3 Ratings
    9.0

    Sprout Social

    90%
    62 Ratings

    Usability

    7.2

    Semrush

    72%
    4 Ratings
    9.0

    Sprout Social

    90%
    41 Ratings

    Availability

    9.1

    Semrush

    91%
    1 Rating
    7.7

    Sprout Social

    77%
    16 Ratings

    Performance

    7.3

    Semrush

    73%
    1 Rating
    8.0

    Sprout Social

    80%
    14 Ratings

    Support Rating

    9.7

    Semrush

    97%
    30 Ratings
    8.5

    Sprout Social

    85%
    49 Ratings

    Online Training

    Semrush

    N/A
    0 Ratings
    7.3

    Sprout Social

    73%
    3 Ratings

    Implementation Rating

    7.3

    Semrush

    73%
    1 Rating
    10.0

    Sprout Social

    100%
    21 Ratings

    Product Scalability

    9.1

    Semrush

    91%
    1 Rating

    Sprout Social

    N/A
    0 Ratings

    Likelihood to Recommend

    Semrush

    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
    Anonymous | TrustRadius Reviewer

    Pros

    Semrush

    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Katie Wojciechowski | TrustRadius Reviewer

    Sprout Social

    • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
    • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
    • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
    Sasha Brito | TrustRadius Reviewer

    Cons

    Semrush

    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Daniel Drummond | TrustRadius Reviewer

    Sprout Social

    • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
    • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
    • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
    Talissa (Beall) Navarro | TrustRadius Reviewer

    Pricing Details

    Semrush

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    Optional

    Starting Price

    $11,995 per month

    Semrush Editions & Modules

    Edition
    Pro119.951
    Guru229.951
    Business449.951
    1. per month
    Additional Pricing Details

    Sprout Social

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 for 30 days

    Sprout Social Editions & Modules

    Edition
    Free TrialFree1
    Standard$992
    Professional$1492
    Advanced$2492
    1. for 30 days
    2. per user/per month
    Additional Pricing Details

    Likelihood to Renew

    Semrush

    Semrush 9.1
    Based on 3 answers
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Perrine Bettinelli | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.0
    Based on 62 answers
    While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
    Jennifer Wagner | TrustRadius Reviewer

    Usability

    Semrush

    Semrush 7.2
    Based on 4 answers
    SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
    Tim Sleeper | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.0
    Based on 41 answers
    Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Semrush

    Semrush 9.1
    Based on 1 answer
    Semrush available when you need it!
    Keith Jones | TrustRadius Reviewer

    Sprout Social

    Sprout Social 7.7
    Based on 16 answers
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Anonymous | TrustRadius Reviewer

    Performance

    Semrush

    Semrush 7.3
    Based on 1 answer
    SemRush performs well with few errors!
    Keith Jones | TrustRadius Reviewer

    Sprout Social

    Sprout Social 8.0
    Based on 14 answers
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Sarah Zibanejadrad | TrustRadius Reviewer

    Support Rating

    Semrush

    Semrush 9.7
    Based on 30 answers
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout Social 8.5
    Based on 49 answers
    Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
    Diana R. Krueger | TrustRadius Reviewer

    Online Training

    Semrush

    No score
    No answers yet
    No answers on this topic

    Sprout Social

    Sprout Social 7.3
    Based on 3 answers
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Ryan Montano | TrustRadius Reviewer

    Implementation Rating

    Semrush

    Semrush 7.3
    Based on 1 answer
    I did it by myself and do not have a comment!
    Keith Jones | TrustRadius Reviewer

    Sprout Social

    Sprout Social 10.0
    Based on 21 answers
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Valentin Vesa | TrustRadius Reviewer

    Alternatives Considered

    Semrush

    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Joshua Poole | TrustRadius Reviewer

    Sprout Social

    I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
    Peter Slayton | TrustRadius Reviewer

    Scalability

    Semrush

    Semrush 9.1
    Based on 1 answer
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Keith Jones | TrustRadius Reviewer

    Sprout Social

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Semrush

    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Sacha Crowther | TrustRadius Reviewer

    Sprout Social

    • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
    • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
    • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
    Anonymous | TrustRadius Reviewer

    Screenshots

    Add comparison