Semrush vs Sprout Social

• Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
• Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
• Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.

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• The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
• It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
• Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.

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• It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
• Pricing is on tiers, so some features just are out of reach for a small company.
• It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.

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• The main drawback of Sprout Social that I have been facing for some time that they are frequently updating their software to provide the best possible services for their users.
• Even though the dashboard is well designed, it is very difficult to navigate the right tool and the tab to open the relevant program in the platform, which is very much time taking and makes me less productive at work.

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• ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
• For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
• The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.

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• We are a non-profit and we don't run ads or anything like that. The primary benefit so far has been an increase in the efficiency of scheduling and a better awareness of our social impact. We're in a heavy ramp-up phase this quarter though in our use of Sprout and should begin to measure more tangible ROI objectives.

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