What users are saying about
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Top Rated
608 Ratings
Semrush
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Top Rated
608 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 608 reviews and ratings
Sprout Social
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Top Rated
453 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 453 reviews and ratings
Feature Set Ratings
SEO
8.3
Semrush
83%

Sprout Social
Feature Set Not Supported
N/A
Semrush ranks higher in 8/8 features
Semrush ranks higher in 8/8 features
Keyword analysis
9.2
92%
147 Ratings

N/A
0 Ratings
Backlink management
8.0
80%
140 Ratings

N/A
0 Ratings
SERP ranking tracking
8.8
88%
143 Ratings

N/A
0 Ratings
Page grader
8.0
80%
123 Ratings

N/A
0 Ratings
Competitive analysis
8.8
88%
143 Ratings

N/A
0 Ratings
Site audit / diagnostics
8.6
86%
143 Ratings

N/A
0 Ratings
Site recommendations
8.1
81%
133 Ratings

N/A
0 Ratings
Task management
7.0
70%
88 Ratings

N/A
0 Ratings
SEO Channels
8.1
Semrush
81%

Sprout Social
Feature Set Not Supported
N/A
Semrush ranks higher in 4/4 features
Semrush ranks higher in 4/4 features
Local SEO
7.9
79%
123 Ratings

N/A
0 Ratings
Social SEO
7.5
75%
102 Ratings

N/A
0 Ratings
Mobile SEO
8.2
82%
109 Ratings

N/A
0 Ratings
Global SEO
8.9
89%
109 Ratings

N/A
0 Ratings
SEO Platform & Account Management
8.5
Semrush
85%

Sprout Social
Feature Set Not Supported
N/A
Semrush ranks higher in 2/2 features
Semrush ranks higher in 2/2 features
Multi-domain support
8.6
86%
110 Ratings

N/A
0 Ratings
Integration with web analytics tools
8.5
85%
115 Ratings

N/A
0 Ratings
Listening/monitoring
Semrush
Feature Set Not Supported
N/A

7.9
Sprout Social
79%
Sprout Social ranks higher in 4/4 features
Sprout Social ranks higher in 4/4 features
Boolean keyword searches
N/A
0 Ratings

7.8
78%
38 Ratings
Filtering out noise/spam
N/A
0 Ratings

7.7
77%
42 Ratings
Sentiment analysis
N/A
0 Ratings

7.7
77%
23 Ratings
Broad channel coverage
N/A
0 Ratings

8.4
84%
33 Ratings
Publishing
Semrush
Feature Set Not Supported
N/A

8.5
Sprout Social
85%
Sprout Social ranks higher in 4/4 features
Sprout Social ranks higher in 4/4 features
Content planning and scheduling
N/A
0 Ratings

9.1
91%
56 Ratings
Audience targeting
N/A
0 Ratings

7.7
77%
48 Ratings
Content optimization
N/A
0 Ratings

8.1
81%
49 Ratings
Workflow management
N/A
0 Ratings

9.0
90%
51 Ratings
Engagement
Semrush
Feature Set Not Supported
N/A

8.0
Sprout Social
80%
Sprout Social ranks higher in 3/3 features
Sprout Social ranks higher in 3/3 features
Automated routing and prioritization
N/A
0 Ratings

7.5
75%
25 Ratings
Customer interaction histories
N/A
0 Ratings

8.7
87%
50 Ratings
Bulk actions
N/A
0 Ratings

7.9
79%
45 Ratings
Marketing
Semrush
Feature Set Not Supported
N/A

7.0
Sprout Social
70%
Sprout Social ranks higher in 4/4 features
Sprout Social ranks higher in 4/4 features
Lead generation
N/A
0 Ratings

6.4
64%
31 Ratings
Content marketing
N/A
0 Ratings

8.1
81%
35 Ratings
Paid media management
N/A
0 Ratings

6.2
62%
3 Ratings
Campaigns and promotions
N/A
0 Ratings

7.2
72%
4 Ratings
Channel coverage/integration
Semrush
Feature Set Not Supported
N/A

8.5
Sprout Social
85%
Sprout Social ranks higher in 7/7 features
Sprout Social ranks higher in 7/7 features
N/A
0 Ratings

9.1
91%
56 Ratings
N/A
0 Ratings

9.0
90%
58 Ratings
N/A
0 Ratings

8.2
82%
51 Ratings
Google+
N/A
0 Ratings

9.0
90%
21 Ratings
N/A
0 Ratings

7.8
78%
48 Ratings
N/A
0 Ratings

8.6
86%
14 Ratings
YouTube
N/A
0 Ratings

8.0
80%
1 Rating
Reporting/analytics
Semrush
Feature Set Not Supported
N/A

8.3
Sprout Social
83%
Sprout Social ranks higher in 3/3 features
Sprout Social ranks higher in 3/3 features
Campaign success analytics
N/A
0 Ratings

8.3
83%
54 Ratings
Real-time tracking
N/A
0 Ratings

8.6
86%
54 Ratings
Competitor analysis
N/A
0 Ratings

8.1
81%
46 Ratings
Account management
Semrush
Feature Set Not Supported
N/A

8.5
Sprout Social
85%
Sprout Social ranks higher in 2/2 features
Sprout Social ranks higher in 2/2 features
Role-based user permissions & privileges
N/A
0 Ratings

8.9
89%
54 Ratings
Mobile access
N/A
0 Ratings

8.0
80%
50 Ratings
Attribute Ratings
- Semrush is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Support Rating
- Sprout Social is rated higher in 3 areas: Usability, Performance, Implementation Rating
Likelihood to Recommend
9.2
Semrush
92%
147 Ratings

9.0
Sprout Social
90%
113 Ratings
Likelihood to Renew
9.1
Semrush
91%
3 Ratings

9.0
Sprout Social
90%
62 Ratings
Usability
7.2
Semrush
72%
4 Ratings

9.0
Sprout Social
90%
41 Ratings
Availability
9.1
Semrush
91%
1 Rating

7.7
Sprout Social
77%
16 Ratings
Performance
7.3
Semrush
73%
1 Rating

8.0
Sprout Social
80%
14 Ratings
Support Rating
9.7
Semrush
97%
30 Ratings

8.5
Sprout Social
85%
49 Ratings
Online Training
Semrush
N/A
0 Ratings

7.3
Sprout Social
73%
3 Ratings
Implementation Rating
7.3
Semrush
73%
1 Rating

10.0
Sprout Social
100%
21 Ratings
Product Scalability
9.1
Semrush
91%
1 Rating

Sprout Social
N/A
0 Ratings
Likelihood to Recommend
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.

Verified User
Manager in Marketing
Retail Company, 11-50 employeesSprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users

Verified User
Executive in Marketing
Public Relations and Communications Company, 1-10 employeesPros
Semrush
- Great visuals for keyword position tracking, love that you can see the page that is ranking
- Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
- Shows many different and useful views for competitive research
- Great templated keyword research tools for those who are not as hands-on with SEO
- I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
SEO Copywriter
DrivewayAutomotive, 201-500 employees
Sprout Social
- The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
- It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
- Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Marketing Director
GAL Real EstateReal Estate, 1001-5000 employees
Cons
Semrush
- Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
- Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
- Tracking multiple keywords, across multiple clients can be costly
Head of Digital Marketing
morphsitesMarketing & Advertising, 11-50 employees
Sprout Social
- I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
- I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
- I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
Sr. Social Media Manager
Idea GroveMarketing & Advertising, 11-50 employees
Pricing Details
Semrush
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
$11,995 per month
Semrush Editions & Modules
Edition
Pro | 119.951 |
---|---|
Guru | 229.951 |
Business | 449.951 |
- per month
Additional Pricing Details
—Sprout Social
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 for 30 days
Sprout Social Editions & Modules
Edition
Free Trial | Free1 |
---|---|
Standard | $992 |
Professional | $1492 |
Advanced | $2492 |
- for 30 days
- per user/per month
Additional Pricing Details
—Likelihood to Renew
Semrush
Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Online marketing assistant
ShopixFurniture, 201-500 employees
Sprout Social
Sprout Social 9.0
Based on 62 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Editor
OVC Lawyer MarketingInternet, 11-50 employees
Usability
Semrush
Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Web Developer Search Engine Optimization
Preferred Care at HomeHospital & Health Care, 51-200 employees
Sprout Social
Sprout Social 9.0
Based on 41 answers
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.

Verified User
Project Manager in Marketing
Marketing & Advertising Company, 51-200 employeesReliability and Availability
Semrush
Semrush 9.1
Based on 1 answer
Semrush available when you need it!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Sprout Social
Sprout Social 7.7
Based on 16 answers
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.

Verified User
Manager in Marketing
Information Technology and Services Company, 1-10 employeesPerformance
Semrush
Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Sprout Social
Sprout Social 8.0
Based on 14 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Social Marketing Director
Creative Word and Image Inc.1-10 employees
Support Rating
Semrush
Semrush 9.7
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

Verified User
Project Manager in Social Media
Marketing & Advertising Company, 1-10 employeesSprout Social
Sprout Social 8.5
Based on 49 answers
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Assistant to the Dean
Loma Linda UniversityHigher Education, 10,001+ employees
Online Training
Semrush
No score
No answers yet
No answers on this topic
Sprout Social
Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Social Marketing Manager
Anametrix, Inc.Information Technology and Services, 11-50 employees
Implementation Rating
Semrush
Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Sprout Social
Sprout Social 10.0
Based on 21 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Social Media Manager
iQuest GroupComputer Software, 501-1000 employees
Alternatives Considered
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
SEO Manager
StudioHawkMarketing & Advertising, 11-50 employees
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
Social Media Manager
The LCMSReligious Institutions, 201-500 employees
Scalability
Semrush
Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Sprout Social
No score
No answers yet
No answers on this topic
Return on Investment
Semrush
- Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
- The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Content Marketing Lead
CTI DigitalMarketing & Advertising, 51-200 employees
Sprout Social
- Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
- Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
- Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.

Verified User
Manager in Marketing
Medical Device Company, 201-500 employees