Semrush vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Semrush
Score 8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Sprout Social
Score 8.3 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
SemrushSprout Social
Editions & Modules
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
SemrushSprout Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
SemrushSprout Social
Considered Both Products
Semrush
Sprout Social
Chose Sprout Social
More features for the price point, easy to understand, always adding additional features, streamlined.
Chose Sprout Social
For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and …
Top Pros
Top Cons
Features
SemrushSprout Social
SEO
Comparison of SEO features of Product A and Product B
Semrush
8.5
148 Ratings
9% above category average
Sprout Social
-
Ratings
Keyword analysis9.3148 Ratings00 Ratings
Backlink management8.4141 Ratings00 Ratings
SERP ranking tracking8.1144 Ratings00 Ratings
Page grader8.5123 Ratings00 Ratings
Competitive analysis9.1143 Ratings00 Ratings
Site audit / diagnostics9.1144 Ratings00 Ratings
Site recommendations8.2133 Ratings00 Ratings
Task management7.188 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Semrush
7.6
135 Ratings
0% below category average
Sprout Social
-
Ratings
Local SEO5.4123 Ratings00 Ratings
Social SEO7.7101 Ratings00 Ratings
Mobile SEO8.5108 Ratings00 Ratings
Global SEO8.8109 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Semrush
8.5
120 Ratings
1% above category average
Sprout Social
-
Ratings
Multi-domain support9.0110 Ratings00 Ratings
Integration with web analytics tools8.0114 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Semrush
-
Ratings
Sprout Social
7.7
53 Ratings
0% below category average
Boolean keyword searches00 Ratings7.239 Ratings
Filtering out noise/spam00 Ratings7.343 Ratings
Sentiment analysis00 Ratings7.624 Ratings
Broad channel coverage00 Ratings8.834 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Semrush
-
Ratings
Sprout Social
4.9
57 Ratings
48% below category average
Content planning and scheduling00 Ratings7.357 Ratings
Audience targeting00 Ratings2.848 Ratings
Content optimization00 Ratings3.349 Ratings
Workflow management00 Ratings6.252 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Semrush
-
Ratings
Sprout Social
6.2
55 Ratings
27% below category average
Automated routing and prioritization00 Ratings2.525 Ratings
Customer interaction histories00 Ratings8.151 Ratings
Bulk actions00 Ratings7.846 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Semrush
-
Ratings
Sprout Social
4.6
39 Ratings
52% below category average
Lead generation00 Ratings2.231 Ratings
Content marketing00 Ratings2.735 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Semrush
-
Ratings
Sprout Social
7.6
59 Ratings
12% below category average
Twitter00 Ratings7.857 Ratings
Facebook00 Ratings6.259 Ratings
LinkedIn00 Ratings8.552 Ratings
Google+00 Ratings7.721 Ratings
Instagram00 Ratings7.749 Ratings
Pinterest00 Ratings7.214 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Semrush
-
Ratings
Sprout Social
6.0
58 Ratings
27% below category average
Campaign success analytics00 Ratings3.954 Ratings
Real-time tracking00 Ratings6.955 Ratings
Competitor analysis00 Ratings7.247 Ratings
Account management
Comparison of Account management features of Product A and Product B
Semrush
-
Ratings
Sprout Social
7.7
58 Ratings
6% below category average
Role-based user permissions & privileges00 Ratings7.755 Ratings
Mobile access00 Ratings7.751 Ratings
Best Alternatives
SemrushSprout Social
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SemrushSprout Social
Likelihood to Recommend
9.4
(148 ratings)
7.8
(115 ratings)
Likelihood to Renew
9.1
(3 ratings)
9.0
(62 ratings)
Usability
6.9
(4 ratings)
7.3
(42 ratings)
Availability
9.1
(1 ratings)
7.7
(8 ratings)
Performance
7.3
(1 ratings)
8.0
(7 ratings)
Support Rating
9.9
(17 ratings)
5.4
(37 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
7.3
(1 ratings)
10.0
(11 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
SemrushSprout Social
Likelihood to Recommend
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review
Pros
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Cons
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
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Likelihood to Renew
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Read full review
Usability
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Read full review
Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
Read full review
Reliability and Availability
Semrush
Semrush available when you need it!
Read full review
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Semrush
SemRush performs well with few errors!
Read full review
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review
Support Rating
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Online Training
Semrush
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Read full review
Implementation Rating
Semrush
I did it by myself and do not have a comment!
Read full review
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
Read full review
Scalability
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Sprout Social
No answers on this topic
Return on Investment
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
Read full review
ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.