What users are saying about
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Top Rated
411 Ratings
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397 Ratings

Semrush

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Top Rated
411 Ratings
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Score 8.9 out of 100

Sprout Social

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397 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Semrush

For Keyword Research, Semrush is an absolute must-have tool. It's simple to use and identifies the keyword gaps that help us identify content opportunities that our competitors have an edge over us. I definitely recommend to my colleagues that there are many tools on Semrush and to understand them all, it would be best to go through all the courses/classes they offer to better understand the platform.
Henrik Chan | TrustRadius Reviewer

Sprout Social

Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Semrush
8.2
Sprout Social
Keyword analysis
Semrush
9.0
Sprout Social
Backlink management
Semrush
8.0
Sprout Social
SERP ranking tracking
Semrush
8.6
Sprout Social
Page grader
Semrush
7.9
Sprout Social
Competitive analysis
Semrush
8.7
Sprout Social
Site audit / diagnostics
Semrush
8.4
Sprout Social
Site recommendations
Semrush
7.9
Sprout Social
Task management
Semrush
7.0
Sprout Social

SEO Channels

Semrush
8.1
Sprout Social
Local SEO
Semrush
7.9
Sprout Social
Social SEO
Semrush
7.7
Sprout Social
Mobile SEO
Semrush
8.0
Sprout Social
Global SEO
Semrush
8.8
Sprout Social

SEO Platform & Account Management

Semrush
8.3
Sprout Social
Multi-domain support
Semrush
8.2
Sprout Social
Integration with web analytics tools
Semrush
8.4
Sprout Social

Listening/monitoring

Semrush
Sprout Social
8.6
Boolean keyword searches
Semrush
Sprout Social
8.7
Filtering out noise/spam
Semrush
Sprout Social
8.4
Sentiment analysis
Semrush
Sprout Social
8.6
Broad channel coverage
Semrush
Sprout Social
8.8

Publishing

Semrush
Sprout Social
9.0
Content planning and scheduling
Semrush
Sprout Social
9.2
Audience targeting
Semrush
Sprout Social
8.9
Content optimization
Semrush
Sprout Social
8.8
Workflow management
Semrush
Sprout Social
9.1

Engagement

Semrush
Sprout Social
8.6
Automated routing and prioritization
Semrush
Sprout Social
8.7
Customer interaction histories
Semrush
Sprout Social
9.0
Bulk actions
Semrush
Sprout Social
8.2

Marketing

Semrush
Sprout Social
7.7
Lead generation
Semrush
Sprout Social
8.5
Content marketing
Semrush
Sprout Social
8.8
Paid media management
Semrush
Sprout Social
6.2
Campaigns and promotions
Semrush
Sprout Social
7.2

Channel coverage/integration

Semrush
Sprout Social
8.9
Twitter
Semrush
Sprout Social
9.3
Facebook
Semrush
Sprout Social
9.4
LinkedIn
Semrush
Sprout Social
8.6
Google+
Semrush
Sprout Social
9.3
Instagram
Semrush
Sprout Social
8.6
Pinterest
Semrush
Sprout Social
9.1
YouTube
Semrush
Sprout Social
8.0

Reporting/analytics

Semrush
Sprout Social
8.9
Campaign success analytics
Semrush
Sprout Social
8.8
Real-time tracking
Semrush
Sprout Social
9.2
Competitor analysis
Semrush
Sprout Social
8.7

Account management

Semrush
Sprout Social
8.9
Role-based user permissions & privileges
Semrush
Sprout Social
9.0
Mobile access
Semrush
Sprout Social
8.8

Pros

Semrush

  • Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
  • Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
  • Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.
Bailey Witt, MBA | TrustRadius Reviewer

Sprout Social

  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Sasha Brito | TrustRadius Reviewer

Cons

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

Sprout Social

  • The main drawback of Sprout Social that I have been facing for some time that they are frequently updating their software to provide the best possible services for their users.
  • Even though the dashboard is well designed, it is very difficult to navigate the right tool and the tab to open the relevant program in the platform, which is very much time taking and makes me less productive at work.
Dayanna Anderson | TrustRadius Reviewer

Likelihood to Renew

Semrush

Semrush 9.6
Based on 2 answers
No answer on this topic is available.

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Semrush

Semrush 9.0
Based on 3 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Sprout Social

Sprout Social 9.3
Based on 35 answers
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Semrush

Semrush 10.0
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

Sprout Social

Sprout Social 7.7
Based on 16 answers
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Anonymous | TrustRadius Reviewer

Performance

Semrush

Semrush 8.0
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

Sprout Social

Sprout Social 8.0
Based on 14 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad | TrustRadius Reviewer

Support Rating

Semrush

Semrush 8.0
Based on 30 answers
They've been great whenever I've contacted them, although I haven't needed to contact them for much. When I have, I believe it was through their support messaging system, and I got a response later that day or maybe the next day, and they addressed my concerns promptly and to my satisfaction.
Lee L Kennedy | TrustRadius Reviewer

Sprout Social

Sprout Social 9.6
Based on 43 answers
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Diana R. Krueger | TrustRadius Reviewer

Online Training

Semrush

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Semrush

Semrush 8.0
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 20 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Semrush

[Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much stronger than [Semrush]. I would say the other tools are great for advanced SEOs, and [Semrush] is great for anyone in marketing.
Jeff Moriarty | TrustRadius Reviewer

Sprout Social

I used Sprinklr when I was with a previous employer. While the tool is extremely robust in its community management, publishing, reporting and social listening capabilities, the price tag is cumbersome for smaller businesses and agencies. Sprout offers similar capabilities at a reasonable price. If you do need heavy automation, highly customizable reporting and cost is no barrier, Sprinklr still may be worth exploring, but Sprout should be able to deliver. I've also used Spredfast, which is now Khors, a few years ago and I was not impressed with the tool at all. It lagged in automation, the tool frequently glitched, its slow speed made work extremely difficult and they were misleading when it came to current capabilities vs future capabilities. They may have improved since then, but I would recommend Sprout hands down. Also, Spredfast had a slightly lower price tag than Sprinklr, but the cost savings was not significant. Sprout would come in below what they are probably still requesting today.
Talissa (Beall) Navarro | TrustRadius Reviewer

Scalability

Semrush

Semrush 10.0
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

Sprout Social

  • We are a non-profit and we don't run ads or anything like that. The primary benefit so far has been an increase in the efficiency of scheduling and a better awareness of our social impact. We're in a heavy ramp-up phase this quarter though in our use of Sprout and should begin to measure more tangible ROI objectives.
Peter Slayton | TrustRadius Reviewer

Screenshots

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Edition
Free TrialFree1
Standard$992
Professional$1492
Advanced$2492
  1. for 30 days
  2. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Semrush
9.1
Sprout Social
9.0

Likelihood to Renew

Semrush
9.6
Sprout Social
6.2

Usability

Semrush
9.0
Sprout Social
9.3

Reliability and Availability

Semrush
10.0
Sprout Social
7.7

Performance

Semrush
8.0
Sprout Social
8.0

Support Rating

Semrush
8.0
Sprout Social
9.6

Online Training

Semrush
Sprout Social
7.3

Implementation Rating

Semrush
8.0
Sprout Social
8.9

Scalability

Semrush
10.0
Sprout Social

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