Semrush vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Sprout Social
Score 8.5 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
SemrushSprout Social
Editions & Modules
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
SemrushSprout Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
SemrushSprout Social
Considered Both Products
Semrush
Sprout Social
Chose Sprout Social
Sprout Social is much more robust than the other tools we've tried. It has better reporting, scheduling, tagging, and approval processes.
Chose Sprout Social
More features for the price point, easy to understand, always adding additional features, streamlined.
Chose Sprout Social
For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and …
Features
SemrushSprout Social
SEO
Comparison of SEO features of Product A and Product B
Semrush
7.9
154 Ratings
2% above category average
Sprout Social
-
Ratings
Keyword analysis8.7154 Ratings00 Ratings
Backlink management8.2147 Ratings00 Ratings
SERP ranking tracking8.1150 Ratings00 Ratings
Page grader7.4129 Ratings00 Ratings
Competitive analysis8.5149 Ratings00 Ratings
Site audit / diagnostics8.1150 Ratings00 Ratings
Site recommendations7.5139 Ratings00 Ratings
Task management6.791 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Semrush
8.1
140 Ratings
7% above category average
Sprout Social
-
Ratings
Local SEO7.8128 Ratings00 Ratings
Social SEO8.0106 Ratings00 Ratings
Mobile SEO8.2113 Ratings00 Ratings
Global SEO8.3114 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Semrush
8.5
125 Ratings
1% above category average
Sprout Social
-
Ratings
Multi-domain support8.2115 Ratings00 Ratings
Integration with web analytics tools8.8119 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Semrush
-
Ratings
Sprout Social
7.9
87 Ratings
4% above category average
Boolean keyword searches00 Ratings7.665 Ratings
Filtering out noise/spam00 Ratings7.576 Ratings
Sentiment analysis00 Ratings7.656 Ratings
Broad channel coverage00 Ratings8.965 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Semrush
-
Ratings
Sprout Social
8.6
110 Ratings
6% above category average
Content planning and scheduling00 Ratings9.5110 Ratings
Audience targeting00 Ratings7.787 Ratings
Content optimization00 Ratings8.296 Ratings
Workflow management00 Ratings8.896 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Semrush
-
Ratings
Sprout Social
8.1
100 Ratings
0% above category average
Automated routing and prioritization00 Ratings7.962 Ratings
Customer interaction histories00 Ratings8.288 Ratings
Bulk actions00 Ratings8.285 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Semrush
-
Ratings
Sprout Social
7.3
78 Ratings
5% below category average
Lead generation00 Ratings7.357 Ratings
Content marketing00 Ratings8.574 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Semrush
-
Ratings
Sprout Social
8.7
110 Ratings
3% above category average
Twitter00 Ratings9.198 Ratings
Facebook00 Ratings9.3109 Ratings
LinkedIn00 Ratings9.1100 Ratings
Google+00 Ratings8.136 Ratings
Instagram00 Ratings9.099 Ratings
Pinterest00 Ratings8.633 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Semrush
-
Ratings
Sprout Social
8.7
111 Ratings
11% above category average
Campaign success analytics00 Ratings8.8103 Ratings
Real-time tracking00 Ratings8.6100 Ratings
Competitor analysis00 Ratings8.889 Ratings
Account management
Comparison of Account management features of Product A and Product B
Semrush
-
Ratings
Sprout Social
8.1
104 Ratings
1% above category average
Role-based user permissions & privileges00 Ratings8.299 Ratings
Mobile access00 Ratings7.992 Ratings
Best Alternatives
SemrushSprout Social
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SemrushSprout Social
Likelihood to Recommend
8.4
(154 ratings)
8.7
(168 ratings)
Likelihood to Renew
9.1
(3 ratings)
9.5
(65 ratings)
Usability
7.8
(10 ratings)
8.7
(95 ratings)
Availability
9.1
(1 ratings)
7.7
(8 ratings)
Performance
7.3
(1 ratings)
8.0
(7 ratings)
Support Rating
9.9
(17 ratings)
5.8
(38 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
7.3
(1 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
7.9
(23 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
SemrushSprout Social
Likelihood to Recommend
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Sprout Social
IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
Read full review
Pros
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Sprout Social
  • For each account, customize posts for each platform, and schedule them to go live simultaneously.
  • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
  • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
Read full review
Cons
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
Read full review
Likelihood to Renew
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
Read full review
Usability
Semrush
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
Read full review
Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
Semrush
Semrush available when you need it!
Read full review
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Semrush
SemRush performs well with few errors!
Read full review
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review
Support Rating
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
Semrush
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Semrush
I did it by myself and do not have a comment!
Read full review
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
Read full review
Scalability
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Sprout Social
No answers on this topic
Return on Investment
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
Sprout Social
  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
Read full review
ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.