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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Zoho Social

    Score9.1 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    SemrushZoho Social
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    SemrushZoho Social
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    SemrushZoho Social
    Considered Both Products
    Semrush
    No answer on this topic
    Zoho
    Chose Zoho Social
    Semrush is very complicated and very expensive. Wix is too simplistic and not enough customization.
    Incentivized
    Chose Zoho Social
    It is very hard to fully compare all four. I used trial versions for 3 and a paid one for the last one. What I do acknowledge is the fact that Zoho Social is integrated with an even bigger platform of tools in a away that social media management can be linked back to the …
    Incentivized
    Chose Zoho Social
    It's better than the alternatives
    Incentivized
    Chose Zoho Social
    I've used buffer app for years. At first it was the only one. Then it was the only one for the small business owner. The Zoho Social came along and reimagined post creation and post scheduling and now, in my experience, it's just much better. In my opinion, Zoho Social is …
    Incentivized
    Chose Zoho Social
    Kontentino is nothing compared to Zoho Social. It's good for their approval flow of your posts but that's like it. They only show the posts and analytics of the posts you published through their platform and not many to no competitors analytics. Hootsuite is good but …
    Incentivized
    Chose Zoho Social
    They have far more tools than just social, so we thought we would try them and if we liked them we could use the rest of their suite too. Turns out we liked them a lot
    Incentivized
    Chose Zoho Social
    Buffer is fine for really small businesses and Hootsuite for larger corporations. Zoho Social seems to be in the middle and works well for businesses of all sizes. The packages are more affordable than Hootsuite and give users exactly what they need for their budget. Buffer is …
    Incentivized
    Chose Zoho Social
    One of the major reasons for going with Zoho Social was because of its cost-effectiveness with all the features. Zoho Social also provides a free trial and helps you out with the complete process.
    Incentivized
    Chose Zoho Social
    Zoho is much less expensive than Hootsuite and slightly less expensive than Buffer. Zoho also offers a free trial that showcases all of its features for two weeks so the user can get a good feel for the product. Plans are reasonable for businesses of all sizes and industries. …
    Incentivized
    Chose Zoho Social
    I feel Zoho Social stacks up well against Hootsuite and is far easier to use. I found Hootsuite a good platform but way too complicated overall.
    Incentivized
    Chose Zoho Social
    Hootsuite was far too expensive for our needs. Buffer isn't as expensive and we used it in the past. However, Buffer had a tendency to disconnect from our social media accounts fairly often. It also didn't have the package plans Zoho has, which allows us to choose what we need, …
    Incentivized
    Chose Zoho Social
    Hootsuite was far too expensive and a bit complicated. We used Buffer for about a year and generally liked it. However, Zoho was less expensive and offered better insights into our brand's overall health. It would be nice if Zoho had Buffer's ability to post to multiple …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    99%
    Would buy again
    370 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    99%
    Delivers good value for the price
    343 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    98%
    Happy with the feature set
    365 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    98%
    Lived up to sales and marketing promises
    327 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    99%
    Implementation went as expected
    352 Answers
    Features
    SemrushZoho Social
    SEO
    Comparison of SEO features of Semrush and Zoho Social
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Zoho Social
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader7.9129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Zoho Social
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Zoho Social
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.5113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Zoho Social
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Zoho Social
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Semrush and Zoho Social
    Feature
    Semrush
    -
    Ratings
    Zoho Social
    8.8
    442 Ratings
    14% above category average
    Sentiment analysis00 Ratings8.4315 Ratings
    Broad channel coverage00 Ratings9.1437 Ratings
    Publishing
    Comparison of Publishing features of Semrush and Zoho Social
    Feature
    Semrush
    -
    Ratings
    Zoho Social
    8.7
    519 Ratings
    7% above category average
    Content planning and scheduling00 Ratings9.4517 Ratings
    Audience targeting00 Ratings8.4368 Ratings
    Content optimization00 Ratings8.5430 Ratings
    Workflow management00 Ratings8.755 Ratings
    Engagement
    Comparison of Engagement features of Semrush and Zoho Social
    Feature
    Semrush
    -
    Ratings
    Zoho Social
    8.4
    423 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.0357 Ratings
    Customer interaction histories00 Ratings8.3396 Ratings
    Bulk actions00 Ratings9.046 Ratings
    Marketing
    Comparison of Marketing features of Semrush and Zoho Social
    Feature
    Semrush
    -
    Ratings
    Zoho Social
    8.3
    370 Ratings
    7% above category average
    Lead generation00 Ratings8.0283 Ratings
    Content marketing00 Ratings8.5358 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Semrush and Zoho Social
    Feature
    Semrush
    -
    Ratings
    Zoho Social
    9.2
    508 Ratings
    10% above category average
    Twitter00 Ratings9.2454 Ratings
    Facebook00 Ratings9.3495 Ratings
    LinkedIn00 Ratings9.3447 Ratings
    Google+00 Ratings9.0290 Ratings
    Instagram00 Ratings9.2426 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Semrush and Zoho Social
    Feature
    Semrush
    -
    Ratings
    Zoho Social
    8.4
    416 Ratings
    8% above category average
    Campaign success analytics00 Ratings8.8412 Ratings
    Real-time tracking00 Ratings9.047 Ratings
    Competitor analysis00 Ratings7.4256 Ratings
    Account management
    Comparison of Account management features of Semrush and Zoho Social
    Feature
    Semrush
    -
    Ratings
    Zoho Social
    9.1
    456 Ratings
    14% above category average
    Role-based user permissions & privileges00 Ratings9.1361 Ratings
    Mobile access00 Ratings9.2433 Ratings
    Best Alternatives
    SemrushZoho Social
    Small Businesses
    Serpstat
    Score10 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushZoho Social
    Likelihood to Recommend
    8.2
    (154 ratings)
    9.2
    (523 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    9.3
    (15 ratings)
    Usability
    8.2
    (10 ratings)
    9.3
    (351 ratings)
    Availability
    9.1
    (1 ratings)
    8.2
    (2 ratings)
    Performance
    7.3
    (1 ratings)
    8.2
    (3 ratings)
    Support Rating
    9.9
    (17 ratings)
    9.3
    (220 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (2 ratings)
    Product Scalability
    9.1
    (1 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    SemrushZoho Social
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Zoho
    Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Zoho
    • Professional precision needed to align our content strategy with specific target groups.
    • The process of ensuring content is consumed by the right audience at the right time is key to our growth.
    • Platform is a vital tool for scaling our mission.
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Zoho
    It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Zoho
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Zoho
    I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
    Read full review
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Zoho
    • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
    • Having all my social accounts in one place saves me time.
    • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
    Read full review
    ScreenShots

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.