SMARTe Data Platform vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SMARTe Data Platform
Score 8.3 out of 10
N/A
A provider of sales and marketing data, SMARTe offers a data platform for revenue teams and professionals, boasting more than 300 companies around the world have boosted revenue growth and improved marketing ROI using the platform's capabilities and data, that include: -270+ research analysts -300+ customers -153 industries -200+ countries -91+ million job titles - 15+ years of global experienceN/A
TechTarget Priority Engine
Score 9.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
SMARTe Data PlatformTechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SMARTe Data PlatformTechTarget Priority Engine
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
SMARTe Data PlatformTechTarget Priority Engine
Features
SMARTe Data PlatformTechTarget Priority Engine
Prospecting
Comparison of Prospecting features of Product A and Product B
SMARTe Data Platform
7.6
3 Ratings
2% below category average
TechTarget Priority Engine
-
Ratings
Advanced search7.93 Ratings00 Ratings
Identification of new leads7.23 Ratings00 Ratings
List quality7.43 Ratings00 Ratings
List upload/download6.93 Ratings00 Ratings
Ideal customer targeting7.43 Ratings00 Ratings
Load time/data access8.63 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
SMARTe Data Platform
7.8
3 Ratings
0% above category average
TechTarget Priority Engine
9.8
9 Ratings
11% above category average
Contact information7.73 Ratings9.89 Ratings
Company information7.83 Ratings9.99 Ratings
Industry information7.83 Ratings9.89 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
SMARTe Data Platform
7.5
3 Ratings
1% above category average
TechTarget Priority Engine
-
Ratings
Salesforce integration8.02 Ratings00 Ratings
Company/business profiles7.43 Ratings00 Ratings
Data hygiene7.53 Ratings00 Ratings
Automatic data refresh7.31 Ratings00 Ratings
Filters and segmentation7.32 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
SMARTe Data Platform
-
Ratings
TechTarget Priority Engine
7.4
8 Ratings
8% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings9.88 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings9.98 Ratings
Buyer journey tracking00 Ratings9.88 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.55 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings9.96 Ratings
Best Alternatives
SMARTe Data PlatformTechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
6sense
6sense
Score 8.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
6sense
6sense
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SMARTe Data PlatformTechTarget Priority Engine
Likelihood to Recommend
7.9
(3 ratings)
9.9
(16 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.7
(2 ratings)
User Testimonials
SMARTe Data PlatformTechTarget Priority Engine
Likelihood to Recommend
SMARTe Inc
  1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
  2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
  3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.
Read full review
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Pros
SMARTe Inc
  • Unlocking Phone Number from a contact
  • Unlocking Email from a contact
  • Tracking the relevant role within the company
  • Understanding companies organization
Read full review
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
SMARTe Inc
  • UI could be better.
  • Automate the product buying experience.
Read full review
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Usability
SMARTe Inc
No answers on this topic
TechTarget
Usability is great, we would love to see how strong the intent is for every keywords
Read full review
Support Rating
SMARTe Inc
No answers on this topic
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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Alternatives Considered
SMARTe Inc
We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.
Read full review
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
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Return on Investment
SMARTe Inc
  • More contacts available
  • Increased response rate thanks to more way to reach out
  • Increased conversion rate
Read full review
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Read full review
ScreenShots

SMARTe Data Platform Screenshots

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