TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Smartlook

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…

    $55

    per month 5000 sessions

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    SmartlookSpyFu
    Editions & Modules
    Pro
    $55
    per month 5000 sessions
    Free
    Free forever
    per month 3000 sessions
    Enterprise
    Custom pricing
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    SmartlookSpyFu
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll Smartlook packages support both web and mobile app platforms.—
    More Pricing Information
    Community Pulse
    SmartlookSpyFu
    Considered Both Products
    Smartlook
    Chose Smartlook
    I tried out both Hotjar and Smartlook free trials, but I ended up using Smartlook for reasons I cannot recall now. It might have been a limitation I ran into with the free plan or just that Smartlook had a better user interface. I am very happy with Smartlook so long as it is …
    Incentivized
    SpyFu
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    113 Answers
    97%
    Would buy again
    28 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    101 Answers
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    114 Answers
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    94 Answers
    100%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    104 Answers
    96%
    Implementation went as expected
    22 Answers
    Features
    SmartlookSpyFu
    SEO
    Comparison of SEO features of Smartlook and SpyFu
    Feature
    Smartlook
    -
    Ratings
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Keyword analysis00 Ratings7.052 Ratings
    Backlink management00 Ratings6.040 Ratings
    SERP ranking tracking00 Ratings6.044 Ratings
    Page grader00 Ratings7.829 Ratings
    Competitive analysis00 Ratings7.051 Ratings
    Site audit / diagnostics00 Ratings7.232 Ratings
    Site recommendations00 Ratings6.031 Ratings
    Task management00 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of Smartlook and SpyFu
    Feature
    Smartlook
    -
    Ratings
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Local SEO00 Ratings5.033 Ratings
    Social SEO00 Ratings5.028 Ratings
    Mobile SEO00 Ratings8.029 Ratings
    Global SEO00 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Smartlook and SpyFu
    Feature
    Smartlook
    -
    Ratings
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Multi-domain support00 Ratings6.028 Ratings
    Integration with web analytics tools00 Ratings8.518 Ratings
    Best Alternatives
    SmartlookSpyFu
    Small Businesses
    Crazy Egg
    Score7.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Crazy Egg
    Score7.9 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Crazy Egg
    Score7.9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SmartlookSpyFu
    Likelihood to Recommend
    9.0
    (141 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    8.9
    (4 ratings)
    10.0
    (10 ratings)
    Usability
    10.0
    (75 ratings)
    7.0
    (1 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (107 ratings)
    7.6
    (13 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SmartlookSpyFu
    Likelihood to Recommend
    Smartlook
    Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
    Incentivized
    Read full review
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    Pros
    Smartlook
    • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
    • Real-time recording provides exceptional insights to our design & engineering teams.
    • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
    Incentivized
    Read full review
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
    Read full review
    Cons
    Smartlook
    • I feel nickel and dimed with the events and funnels.
    • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
    • Recording playback isn't as clean and maneuverable like FullStory.
    Incentivized
    Read full review
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    Likelihood to Renew
    Smartlook
    As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
    Incentivized
    Read full review
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Usability
    Smartlook
    Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
    Incentivized
    Read full review
    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
    Read full review
    Support Rating
    Smartlook
    Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
    Incentivized
    Read full review
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
    Read full review
    Alternatives Considered
    Smartlook
    It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
    Incentivized
    Read full review
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
    Read full review
    Return on Investment
    Smartlook
    • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
    • Smartlook has an amazing feature which is tracking the activities of return users.
    • It gives reliable and efficient services.
    Incentivized
    Read full review
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
    Read full review
    ScreenShots

    Smartlook Screenshots

    Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps