Apollo.io vs. Snov.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Snov.io
Score 7.6 out of 10
N/A
The Snov toolkit is used to improve lead generation, outreach, email deliverability and customer management. Snov.io includes over a dozen lead search options, unlimited email campaigns, unlimited follow-ups as well as customer care to support users' sales operations.
$39
per month per user
Pricing
Apollo.ioSnov.io
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Starter
$39
per month per user
LinkedIn Automation add-on
$69
per month per account
Pro S
$99
per month per user
Pro M
$189
per month per user
Pro L
$369
per month per user
Pro Ultra
$738
per month per user
Custom Ultra
Contact Sales
per month per user
Offerings
Pricing Offerings
Apollo.ioSnov.io
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Discount available for annual billing.
More Pricing Information
Community Pulse
Apollo.ioSnov.io
Considered Both Products
Apollo.io
Chose Apollo.io
So we have evaluated Seamless AI, Enrich AI, and Snov.io before finally deciding to settle for Apollo. These platforms have better UI and some, like Snov, have good email sending capability, but they all lag when it comes to their database; they do not match up to Apollo. …
Chose Apollo.io
I like Apollo because it's quick to find a company's list of people by email and works directly from the company page. Overall, we find it's the easiest to integrate into our recruitment agency's workflow when we are prospecting new companies.
Chose Apollo.io
I think Apollo.io stands out for the,the leads generation feature is a big deal for organisation.Alsi being able to automate outreach and personalize our email has been so much of value to us.
Chose Apollo.io
Unfortunately, other platform do not combine all the features of Apollo, at best they come 50% close to it.
Chose Apollo.io
After reviewing it the data Apollo.io provides is more accurate than almost all other tools, versus zoominfo who is the main competitor the data might be a little bit better on zoominfo however the automation tools makes it the best choice for a startup like us, we needed a …
Snov.io
Chose Snov.io
Snov.io compliments those other softwares well. The data quality on Snov.io is far superior to zoominfo. Apollo.io is comparable to Snov.io.
Features
Apollo.ioSnov.io
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
172 Ratings
6% above category average
Snov.io
-
Ratings
Advanced search8.4168 Ratings00 Ratings
Identification of new leads8.3168 Ratings00 Ratings
List quality7.8170 Ratings00 Ratings
List upload/download8.5159 Ratings00 Ratings
Ideal customer targeting8.0166 Ratings00 Ratings
Load time/data access8.2168 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
170 Ratings
4% above category average
Snov.io
-
Ratings
Contact information8.1170 Ratings00 Ratings
Company information8.2170 Ratings00 Ratings
Industry information8.0168 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
168 Ratings
5% above category average
Snov.io
-
Ratings
Lead qualification process7.7157 Ratings00 Ratings
Smart lists and recommendations7.6155 Ratings00 Ratings
Salesforce integration8.299 Ratings00 Ratings
Company/business profiles8.1162 Ratings00 Ratings
Alerts and reminders7.7143 Ratings00 Ratings
Data hygiene7.5161 Ratings00 Ratings
Automatic data refresh7.5155 Ratings00 Ratings
Tags7.7132 Ratings00 Ratings
Filters and segmentation8.2158 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
151 Ratings
3% above category average
Snov.io
-
Ratings
Sales email templates7.7150 Ratings00 Ratings
Append emails to records7.8139 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Apollo.io
-
Ratings
Snov.io
10.0
1 Ratings
29% above category average
Integrations with CRMs00 Ratings10.01 Ratings
Integrations with data storage tools00 Ratings10.01 Ratings
Integrations with lead automation tools00 Ratings10.01 Ratings
Best Alternatives
Apollo.ioSnov.io
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioSnov.io
Likelihood to Recommend
8.7
(162 ratings)
9.8
(3 ratings)
Likelihood to Renew
8.1
(2 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
10.0
(1 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioSnov.io
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
Snov.io
Snovio is perfect if you have a clear, Ideal Customer Profile mapped for your lead gen efforts. It helps you find specific decision-makers in companies buying what you're selling and enables you to enhance the process of nurturing a relationship with value. Snovio is less appropriate if you target consumers instead of businesses and/or if you use it for massive/untargeted /generic cold email campaigns that verge on the brink of spam
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Snov.io
  • Email Verification
  • List building
  • Email sourcing
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
Snov.io
  • Usability
  • New features
  • Deliverability help
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Snov.io
No answers on this topic
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
Snov.io
Very easy to use and user friendly
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Snov.io
No answers on this topic
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
Snov.io
I prefer Snov.io as it offers a more "one-stop shop" to cold email than other tools. Saying that, the landscape of these tools is changing with products like Instantly changing the game with their new charging system of not charging "per seat" for lead generation. Snov.io is adapting well to these changes and brining out their own new features to compete with others in the market
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Snov.io
  • Ability to nurture relationships at scale
  • Tighter workflows as it integrates with other tools
  • We have closed sales with lead found within Snovio's databse
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Snov.io Screenshots

Screenshot of the tools available with Snov.io, used to solve specific sales problems.Screenshot of some of the apps that integrate with Snov.io