Cvent Event Management vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cvent Event Management
Score 8.9 out of 10
N/A
Cvent is a cloud-based enterprise event management company offering software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, email marketing, and attendee engagement. Cvent's suite of products automate and simplify the planning process to maximize the impact of events. Cvent provides hoteliers with an integrated platform, enabling properties to increase business demand through targeted advertising…N/A
Splash
Score 7.6 out of 10
N/A
Splash is an event marketing solution that helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting…
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Pricing
Cvent Event ManagementSplash Event Marketing Platform
Editions & Modules
No answers on this topic
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
Offerings
Pricing Offerings
Cvent Event ManagementSplash
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cvent Event ManagementSplash Event Marketing Platform
Considered Both Products
Cvent Event Management
Chose Cvent Event Management
There is no other tool that offers the same range of solutions as Cvent, all under one umbrella. With minimal reliance on APIs, client and associate data are more secure, making all stakeholders more comfortable with the software. All other solutions I looked at only solved one …
Chose Cvent Event Management
Cvent Management is an easier platform to use to communicate with the clients. It also does not require the client to pay any fees to promote or set up their events. I feel like Cvent Management is more interactive when it comes to scheduling, planning and getting the word out …
Splash
Chose Splash Event Marketing Platform
Splash was selected due to its user-friendly ease.
Chose Splash Event Marketing Platform
Splash is sleeker, easier to use and more modern looking than Cvent.

Cvent did however have round the clock customer service whenever anything went wrong. That kind of support is really great to have.
Chose Splash Event Marketing Platform
Eventbrite & Cvent are not design-first. They are heavy lifting and powerful platforms, but they fall so short on the actual aesthetic of the design. This is the most important aspect of organizing an event - creating a beautiful page that encourages visitors to buy a ticket. …
Features
Cvent Event ManagementSplash Event Marketing Platform
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Cvent Event Management
7.5
80 Ratings
14% below category average
Splash Event Marketing Platform
5.0
5 Ratings
54% below category average
Responsive Design for Web Access7.676 Ratings5.55 Ratings
Mobile Application7.980 Ratings4.65 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.974 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Cvent Event Management
7.9
72 Ratings
6% below category average
Splash Event Marketing Platform
7.1
5 Ratings
17% below category average
Calendar integration8.054 Ratings7.74 Ratings
Meeting initiation7.650 Ratings00 Ratings
Integrates with social media7.245 Ratings7.23 Ratings
Record meetings / events7.739 Ratings7.01 Ratings
Slideshows7.935 Ratings7.01 Ratings
Event registration9.273 Ratings6.55 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Cvent Event Management
8.0
61 Ratings
4% below category average
Splash Event Marketing Platform
6.7
4 Ratings
22% below category average
Live chat8.651 Ratings6.34 Ratings
Audience polling7.362 Ratings7.02 Ratings
Q&A8.061 Ratings6.92 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Cvent Event Management
7.5
74 Ratings
13% below category average
Splash Event Marketing Platform
5.2
5 Ratings
49% below category average
User authentication7.770 Ratings4.24 Ratings
Participant roles & permissions7.671 Ratings5.35 Ratings
Confidential attendee list7.366 Ratings6.04 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Cvent Event Management
8.9
82 Ratings
5% above category average
Splash Event Marketing Platform
6.7
6 Ratings
24% below category average
Branding options8.778 Ratings7.24 Ratings
Integration to Marketing Automation8.954 Ratings6.24 Ratings
Attendee list export9.081 Ratings6.86 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Cvent Event Management
8.3
87 Ratings
4% above category average
Splash Event Marketing Platform
6.1
6 Ratings
27% below category average
Registration, RSVP, and ticketing9.280 Ratings7.36 Ratings
Email marketing7.784 Ratings7.36 Ratings
Livestreaming7.941 Ratings5.32 Ratings
Audience engagement8.671 Ratings7.23 Ratings
Event recording7.942 Ratings6.73 Ratings
Virtual booths8.345 Ratings00 Ratings
Networking8.155 Ratings3.83 Ratings
Event analytics8.982 Ratings5.06 Ratings
Best Alternatives
Cvent Event ManagementSplash Event Marketing Platform
Small Businesses
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Medium-sized Companies
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Enterprises
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User Ratings
Cvent Event ManagementSplash Event Marketing Platform
Likelihood to Recommend
9.1
(419 ratings)
6.0
(54 ratings)
Likelihood to Renew
9.3
(45 ratings)
8.0
(1 ratings)
Usability
9.0
(84 ratings)
6.6
(6 ratings)
Availability
8.9
(5 ratings)
-
(0 ratings)
Performance
7.9
(5 ratings)
-
(0 ratings)
Support Rating
7.8
(113 ratings)
9.1
(4 ratings)
In-Person Training
9.1
(3 ratings)
-
(0 ratings)
Online Training
4.5
(3 ratings)
-
(0 ratings)
Implementation Rating
7.1
(16 ratings)
-
(0 ratings)
Configurability
8.2
(2 ratings)
-
(0 ratings)
Ease of integration
5.5
(3 ratings)
-
(0 ratings)
Product Scalability
8.3
(5 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(3 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(3 ratings)
-
(0 ratings)
User Testimonials
Cvent Event ManagementSplash Event Marketing Platform
Likelihood to Recommend
Cvent
Cvent has been great for our large flagship conferences, roadshows, exec forums, and webinars. From registration and attendee management all the way to post-event engagement and everything in between. Its custom reporting has helped us present business cases when we needed to eliminate certain events and has also helped us navigate challenging recruitment times by calling out patterns and successes.
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Cvent
When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
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Pros
Cvent
  • Event registration - manages different registration types for different programming.
  • Audience Segmentation - from sessions to event emails to push notifications, Cvent's audience segmentation saves us so much time.
  • Training - Cvent has a vast library of help articles and community questions and answers to help both new and seasoned users.
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Cvent
  • Templates - Splash allowed Hubspot to create page templates for all of our Hubspot User Group Meet Up registration pages. So while we're just one city that hosts meet-ups, utilizing these templates helps ensure that every city's pages look the same and are able to be navigated in the same way.
  • Check In - Their app is really nice for check-in on the day of the event. I can have any co-worker log into the app on their phone and they're ready to help me manage the event. The app definitely makes our check-in process more simplified.
  • Managing RSVPs - The ability to cut off registration and start a wait list is critical for our events. We get a handful of cancellations in the week before the event (as I'm sure every other event marketer does) and we can start moving our way down the waitlist to fill our events up!
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Cons
Cvent
  • Growth emphasis seems slanted towards trade shows and events vendor integrations (less so on educational/attendee features)
  • Because of rapid incorporation of new functionality, documentation can lag behind the current platform
  • Complexity is growing, so the platform requires a significant investment of time and coordination to fully leverage
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Cvent
  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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Likelihood to Renew
Cvent
We are very pleased with the features that Cvent gives us. The ease of use and the immediate support when something does stump us. Cvent provides us with everything that we need to run a successful event. The only reason I did not Rate Cvent as a 10 is the cost
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Cvent
Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
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Usability
Cvent
Super simple to use once configured. The solutions guide you through the process and the training resources and community fill in anything you can't figure out. Technical and non-technical users alike will be able to figure out how to successfully use the system.
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Cvent
The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
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Reliability and Availability
Cvent
There have been a few times when the system has gone down in the midst of registration. It can be frustrating but know that it does happen at times
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Cvent
No answers on this topic
Performance
Cvent
When pulling reports and it can sometimes lag a bit and that can be frustrating when you are trying to get things done on a timeline
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Cvent
No answers on this topic
Support Rating
Cvent
The company offers 24/7 customer support, including phone, email, and chat support, to ensure that we can get help when we need it. Additionally, the platform has a comprehensive help center and knowledge base, including user guides, tutorials, and FAQs, which help us troubleshoot issues on our own. Cvent also provides training and support resources, including onboarding assistance, live training sessions, and webinars, which help us get the most out of the platform. Overall, Cvent appears to be committed to providing excellent customer support and resources to its users, which can help ensure a positive user experience and successful events.
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Cvent
We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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In-Person Training
Cvent
Our on-site trainer was very knowledgeable in the product and gave us very important pointers on best practices and how to perform tasks in the simplest manner
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Cvent
No answers on this topic
Online Training
Cvent
It was all self-driven and I had to do a lot of searching around in the community to get answers.
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Cvent
No answers on this topic
Implementation Rating
Cvent
It would have been nice during implementation if we had received more pointers on how to organize our parked report folders, libraries, etc. to avoid the mess we find ourselves in today. If we had known ahead of time the limitations we could have planned better.
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Cvent
No answers on this topic
Alternatives Considered
Cvent
There is no other tool that offers the same range of solutions as Cvent, all under one umbrella. With minimal reliance on APIs, client and associate data are more secure, making all stakeholders more comfortable with the software. All other solutions I looked at only solved one piece of the puzzle I was dealing with.
Read full review
Cvent
Despite not being a very old company, Splash does not feel like a buggy-startup in Beta. I've used other platforms like Eventbrite that don't have the functionality Splash does, and other comparable companies to Splash that are painful to use on the backend. I would also say that the Splash team and culture is a plus. They offer a lot of training tutorials and every call is always a fun one with their team.
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Scalability
Cvent
I can see how this can help small AND large companies as they continue to grow
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Cvent
No answers on this topic
Return on Investment
Cvent
  • Cvent Event Management has definitely provided great value with our exhibitors. It's a well organized system that they all trust and utilize each year now.
  • Cvent Event Management has also provided positive ROI on the app front. Our clients rely on the app to share information and it's saved us a lot of money in paper printing costs!
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Cvent
  • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
  • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
  • The support staff make this product super valuable as I am able to accomplish more with their help.
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ScreenShots

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.