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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A

    Unbounce

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    Pricing
    TechTarget Priority EngineUnbounce
    Editions & Modules
    No answers on this topic
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Offerings
    Pricing Offerings
    TechTarget Priority EngineUnbounce
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    TechTarget Priority EngineUnbounce
    Considered Both Products
    TechTarget
    No answer on this topic
    Unbounce
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    14 Answers
    71%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    83%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    14 Answers
    86%
    Happy with the feature set
    18 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    74%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    90%
    Implementation went as expected
    18 Answers
    Features
    TechTarget Priority EngineUnbounce
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of TechTarget Priority Engine and Unbounce
    Feature
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Unbounce
    -
    Ratings
    Contact information10.09 Ratings00 Ratings
    Company information10.09 Ratings00 Ratings
    Industry information10.09 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of TechTarget Priority Engine and Unbounce
    Feature
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Unbounce
    -
    Ratings
    Web Personalization7.06 Ratings00 Ratings
    3rd party intent signals10.08 Ratings00 Ratings
    Downstream intent signals5.74 Ratings00 Ratings
    Account identification10.08 Ratings00 Ratings
    Buyer journey tracking10.08 Ratings00 Ratings
    Revenue forecasts4.03 Ratings00 Ratings
    Audience segmentation5.55 Ratings00 Ratings
    Conversion optimization5.36 Ratings00 Ratings
    Content Syndication10.06 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of TechTarget Priority Engine and Unbounce
    Feature
    TechTarget Priority Engine
    -
    Ratings
    Unbounce
    7.7
    18 Ratings
    25% above category average
    Landing page A/B testing:00 Ratings9.117 Ratings
    Dynamic page text replacement00 Ratings8.612 Ratings
    Real-time analytics dashboard00 Ratings5.817 Ratings
    SEO tools00 Ratings6.915 Ratings
    Optimization recommendations00 Ratings7.915 Ratings
    Best Alternatives
    TechTarget Priority EngineUnbounce
    Small Businesses
    No answers on this topic
    Instapage
    Score9.8 out of 10
    Medium-sized Companies
    Bombora
    Score8.8 out of 10
    Instapage
    Score9.8 out of 10
    Enterprises
    Bombora
    Score8.8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TechTarget Priority EngineUnbounce
    Likelihood to Recommend
    10.0
    (16 ratings)
    7.9
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (10 ratings)
    Usability
    10.0
    (1 ratings)
    8.5
    (7 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    7.7
    (2 ratings)
    1.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    TechTarget Priority EngineUnbounce
    Likelihood to Recommend
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Unbounce
    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Incentivized
    Read full review
    Pros
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Unbounce
    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Incentivized
    Read full review
    Cons
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Unbounce
    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Incentivized
    Read full review
    Likelihood to Renew
    TechTarget
    No answers on this topic
    Unbounce
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Incentivized
    Read full review
    Usability
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Unbounce
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Read full review
    Support Rating
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Unbounce
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Incentivized
    Read full review
    Implementation Rating
    TechTarget
    No answers on this topic
    Unbounce
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Incentivized
    Read full review
    Alternatives Considered
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Incentivized
    Read full review
    Return on Investment
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    Unbounce
    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Incentivized
    Read full review
    ScreenShots

    Unbounce Screenshots

    Product screenshotProduct screenshotScreenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates