Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Textmagic
Score 9.9 out of 10
N/A
Textmagic is an SMS communication platform for businesses. It facilitates direct engagement with customers through messaging, offering tools for marketing campaigns, customer support, and notifications. Its suite of features includes personalized messages, automation capabilities, and detailed analytics, providing a solution for businesses looking to harness the immediacy and reach of SMS.
$20
per month
Twilio
Score 7.7 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Twilio Zipwhip (discontinued)
Score 8.1 out of 10
N/A
Zipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued.
$19
per month
Pricing
TextmagicTwilioTwilio Zipwhip (discontinued)
Editions & Modules
Pay as You Go Plan
$0.05
per outbound text
Pay as You Go Plan
$0.05
per outbound text
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Starter
$19.00
per month
Unlimited
$49.00
per month
Premium
$99.00
per month
Commercial
Contact sales team
Offerings
Pricing Offerings
TextmagicTwilioTwilio Zipwhip (discontinued)
Free Trial
YesYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoYesNo
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.
More Pricing Information
Community Pulse
TextmagicTwilioTwilio Zipwhip (discontinued)
Best Alternatives
TextmagicTwilioTwilio Zipwhip (discontinued)
Small Businesses
Telegram
Telegram
Score 8.9 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
Telegram
Telegram
Score 8.9 out of 10
Dialpad Support
Dialpad Support
Score 9.1 out of 10
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Enterprises
Telegram
Telegram
Score 8.9 out of 10
Verint Community
Verint Community
Score 9.9 out of 10
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
TextmagicTwilioTwilio Zipwhip (discontinued)
Likelihood to Recommend
10.0
(10 ratings)
8.0
(90 ratings)
4.5
(10 ratings)
Likelihood to Renew
9.1
(1 ratings)
7.5
(5 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
9.5
(10 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
8.6
(34 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
5.7
(16 ratings)
1.4
(3 ratings)
Implementation Rating
-
(0 ratings)
9.5
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
TextmagicTwilioTwilio Zipwhip (discontinued)
Likelihood to Recommend
Textmagic
TextMagic is a wonderful solution for small businesses or non-profits just adding an SMS text service to their marketing outreach program. Very easy to set up and use. Customers seem to like SMS as a method of communication. Easily lets you keep in touch with them at a very nominal cost. Immediate feedback if they respond to your text on the dashboard through chat.
Read full review
Twilio
I found Twilio to be excellent and very easy to use for a programmer in all aspects related to voice, SMS, and other features utilizing their API. I found the node client to be excellent and helpful. We previously used the Apex client for Salesforce before it was discontinued. Although we try not to use Twilio from Apex anymore, using that client was easier than implementing our own.
Read full review
Discontinued Products
Zipwhip is well suited for many scenarios. Not only do we save money and time with integrations with other programs we have, but we can follow up with a client regarding a trip, should we need further information. A client makes an online reservation and we receive a notification. While we have most of the trip details, the number portion for the drop-off location is missing, so we can reach out directly to the client via Zipwhip and request this information. All aspects of the booking can be done online and with texting and without emails or calls, which is often what many clients who book online prefer. Zipwhip has improved its images/ photos which is fantastic as we use this to send vehicle images to clients, which helps secure bookings. Our employees also use it to send us images of receipts, vehicle engine warning lights that may come on, and other issues (such as a client who may have left a mess in a vehicle). We're also able to send clients documents too, which is great. Obviously, if we have a client with an issue or who is upset, texting is not the best platform on which to address their issues, but it helps us to assess the situation/ issue and gather information before we call the client in person.
Read full review
Pros
Textmagic
  • Employees can connect via text messages using two-way chat messages.
  • Emails can be converted to text messages and sent as SMS.
Read full review
Twilio
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Discontinued Products
  • API to allow triggered text messaging.
  • Tied to a direct phone number that people can also call.
  • Easy to track a conversation in a thread.
Read full review
Cons
Textmagic
  • Connection between other services ERP, CRM and slack.
  • Textmagic is a tool for kids who want to SMS chat.
  • The possibility to change the SMS provider to Twilio or others. It is not legal to forbid that but they find a way to bypass that.
Read full review
Twilio
  • Segment’s email identifier is case-sensitive, which is ridiculous because emails themselves are not case-sensitive. This means that if I send a capitalized email address in an identify call, it will create a duplicate user rather than matching it with the lowercase email. I think this is a technical oversight that should be corrected.
  • I’d like to see more information about the eventual transition of existing Frontline customers to Twilio Flex
  • I’d like to see some integrations between Twilio Studio and OpenAI or another open source LLM to provide automated responses, if this hasn’t been done already
  • I would like to be able to drag and move the actual lines connecting the steps in Twilio Studio, sometimes mine can get pretty messy
  • I think a Bug Report form would be beneficial for developers
Read full review
Discontinued Products
  • I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
  • The ability to send video through this program would significantly enhance its functionality for us.
Read full review
Likelihood to Renew
Textmagic
I am very happy with how TextMagic is working. I don't see a reason to spend time searching for another solution when this works great at a good price. Customers have shown a good response to the text messages we have send. Very small percentage unsubscribed (but that was automated/easy).
Read full review
Twilio
Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
Read full review
Discontinued Products
No answers on this topic
Usability
Textmagic
It has been very easy to use TextMagic to set up. The calculator showing character count which relates to cost is easy to see and adjust. The scheduling portion is also easy to set up and edit if needed. You can see history to copy wording if you need to. I have suggested to other friends that do not have a text service.
Read full review
Twilio
Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
Read full review
Discontinued Products
It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
Read full review
Performance
Textmagic
No answers on this topic
Twilio
Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
Read full review
Discontinued Products
No answers on this topic
Support Rating
Textmagic
No answers on this topic
Twilio
I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
Read full review
Discontinued Products
Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.
Read full review
Implementation Rating
Textmagic
No answers on this topic
Twilio
The developer APIs and SDKs are super easy to follow.
Read full review
Discontinued Products
No answers on this topic
Alternatives Considered
Textmagic
TextMagic just worked. Where Trello seemed like we needed to jump through a bunch of hoops to get it working, TextMagic was simple to set up. Everything seemed streamlined and easy to manage.
Read full review
Twilio
We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy with Twilio now and have no desire to start over.
Read full review
Discontinued Products
Zipwhip is just a little bit more user-friendly than AliveChat because it allows you to text people on more scale. AliveChat has a great website chat function, but its texting platform is a little more clunky than Zipwhip. Zipwhip is a little more expensive but definitely the better product.
Read full review
Contract Terms and Pricing Model
Textmagic
No answers on this topic
Twilio
Being in South Africa, direct local currency support would be nice
Read full review
Discontinued Products
No answers on this topic
Return on Investment
Textmagic
  • It's just a small part of our communications with employees but they appreciate it very much!
  • It is a very cost effective communications tool.
  • There is no negative impact. I just need to remember to update the contact lists with any employee changes.
Read full review
Twilio
  • It helps drive the adoption of multi-factor authentication by making second-factor authentication quick and easy.
  • Decreases the number of times a user spends migrating to a new device from an old one.
  • Enables easy access to second-factors of authentication by offering multi-device support, making multi-factor authentication painless.
Read full review
Discontinued Products
  • Less confusing worker experience for our customers
  • Less back and forth communication
  • Less need for documentation about things communicated over text
Read full review
ScreenShots

Twilio Screenshots

Screenshot of the “Explore Products” section, which is where to build products.Screenshot of the optional drag-and-drop visual editor and code editor.Screenshot of Flex, which is a programmable Contact Center that puts you in control.