Textmagic vs. Twilio

Textmagic

Twilio

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Textmagic	Score 10.0 out of 10	N/A	Textmagic is an SMS communication platform for businesses. It facilitates direct engagement with customers through messaging, offering tools for marketing campaigns, customer support, and notifications. Its suite of features includes personalized messages, automation capabilities, and detailed analytics, providing a solution for businesses looking to harness the immediacy and reach of SMS.	$0.05 per outbound text
Twilio	Score 7.9 out of 10	N/A	Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.	$0 per min per participant

Pricing

Textmagic

Twilio

Editions & Modules

Pay as You Go Plan: $0.05
per outbound text
Pay as You Go Plan: $0.05
per outbound text

Programmable Video: $0.0015
per min per participant
WhatsApp Business API: $0.0042
Per WhatsApp Template message sent
WhatsApp Business API: $0.005
Per WhatsApp session message
Elastic SIP Trunking: $0.007
Per min for termination
Programmable Messaging: $0.0075
per message sent or received
Programmable Voice: $0.0085
per minute to receive a call
Programmable Voice: $0.013
per min to make a call
Elastic SIP Trunking: $0.045
Per min for origination
Twilio Conversations: $0.05
per active user per month
Twilio Authy: $0.09
per authentication
Programmable Wireless: $0.1
per MB
Twilio Flex (Contact Center): $1
per active user hour (5000 hours free)
Programmable Wireless: $2.00
per SIM card
Twilio SendGrid Email API: $14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns: $15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center): $150
per named user per month (5000 hours free)

Offerings

Pricing Offerings
Textmagic	Twilio
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.

More Pricing Information

Community Pulse
	Textmagic	Twilio
Considered Both Products	Textmagic Daryl Sensenig Sales Team Leader Chose Textmagic I haven't evaluation many other platforms. I have tried Keap a bit, but it's texting ability is very limited, and it doesn't handle replies well at all. Incentivized Helpful? SS Suzanne Stafford Principal Chose Textmagic This was the first product that we tried. I selected it because it had the best value for sending texts out to customers. I liked the trial feature and some discounts on buying credits. Since then, I like the easy to auto-refill the balance so I don't have to worry about adding … Incentivized Helpful? Umarani Paswan Information Technology Project Manager Chose Textmagic TextMagic is a full-featured business SMS platform that can help you grow your business by sending SMS text messages to customers, employees, and vendors. Incentivized Helpful? Verified User Anonymous Chose Textmagic TextMagic just worked. Where Trello seemed like we needed to jump through a bunch of hoops to get it working, TextMagic was simple to set up. Everything seemed streamlined and easy to manage. Incentivized Helpful? Alissa Hamilton Human Resources Manager Chose Textmagic We have our company cell phones through AT&T and we researched setting up a text blasting service through them. It would have been a very expensive option and it made no sense to spend that kind of money when TextMagic does everything we need it to do for a minimal investment. Incentivized Helpful? RC Ramil Cadlawon Senior Systems Administrator Chose Textmagic Not tested other systems. Incentivized Helpful? Michelle Fuller Sales & Marketing Manager Chose Textmagic None Incentivized Helpful? Verified User Anonymous Chose Textmagic It was a mistake to select textmagic. Incentivized Helpful?	Twilio KC Kristen Corrigan Founder at ProgressBot.AI Chose Twilio Out of all these other platforms I tried, I used ClickSend the longest before switching back to Twilio. I always kept going back to Twilio because it outperformed and and the savings were always bigger with Twilio. Incentivized Helpful? Verified User Anonymous Chose Twilio Before Twilio, we used Take Blip for WhatsApp (chat) support and LogMeIn for call support. Antes da Twilio, usávamos o Take Blip para os atendimentos de Whatsapp (chat) e o LogMeIn para os atendimentos de ligações (call). Incentivized Helpful? Verified User Anonymous Chose Twilio I'll be honest it wasn't my decision to go with Twilio and I wasn't part of the buying committee. We chose to go with them since a different department of ours used their services previously and recommended and led the process with them when our issues were brought up to them. Incentivized Helpful? Verified User Anonymous Chose Twilio It's more customizable and scalable. It's more of an enterprise solution with a complete platform that provides good SLAs compared to other vendors, which often will need to be supplemented to meet the full product suite Incentivized Helpful? Tom Sheahan CEO Chose Twilio This is really geography-dependent. Bandwidth is good in the US, but they had a reliability issue a few years ago. They have similar pricing and are more open to partnering. Sinch is more telco-focused and has great reliability, not big in the US market. Infobip is EU based and … Incentivized Helpful? Verified User Anonymous Chose Twilio Twilio was already there when I started. Incentivized Helpful? Camilo Diaz Senior developer Chose Twilio We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view Incentivized Helpful? Verified User Anonymous Chose Twilio Infobip Incentivized Helpful? Verified User Anonymous Chose Twilio I haven't looked at other solutions Incentivized Helpful? Rahul Jain Senior Software Engineering Chose Twilio Some of the products we used were MSG91 and SMSala but the issue with them we got to know after the integrations that at some part of the world these integrations are not able to deliver important OTP sms and also it was hard to find solutions in their site. Then we switched to … Incentivized Helpful? Verified User Anonymous Chose Twilio I think Twilio is as stable as Avaya in the sense that it comunicates well, but the market is really more into Avaya, so we had to go into a lot of effort to convince everyone in the company that Twilio was good and would work. I think it doesn't hold up againt Watson, because … Incentivized Helpful? Verified User Anonymous Chose Twilio Iterable, Klaviyo and Braze Incentivized Helpful? Verified User Anonymous Chose Twilio I've also worked with ChatApp which is another communications integration platform for multiple channels such as WhatsApp and Telegram. I did find their integration setup process a bit more streamlined plus they don't have a WhatsApp template approval process. This then begs … Incentivized Helpful? Verified User Anonymous Chose Twilio Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We … Incentivized Helpful? Verified User Anonymous Chose Twilio Twilio stacks up against competitors with its knowledge and experience in the messaging industry. Others lack the ability and know how, to compete effectively. Twilio knows how to do business in complex regions worldwide, and we are so happy to have Twilio as our partner to … Incentivized Helpful? Verified User Anonymous Chose Twilio Twilio has given us more competitive rates than the other providers. Incentivized Helpful? Verified User Anonymous Chose Twilio We've only used Twilio. Incentivized Helpful? Verified User Anonymous Chose Twilio Twilio is most easy to implement and operate comparing with other solutions in the wide-industry. Easy to use, quickly integration, and excellent API documentation was helpful to developers for integrate Twilio solutions in our applications. Incentivized Helpful? RO Ryan Olton Web Developer Chose Twilio Brevo Incentivized Helpful? Verified User Anonymous Chose Twilio Amazon connect Incentivized Helpful? Verified User Anonymous Chose Twilio I’m using or have used these services. I like to try multiple applications. I’ve selected Twilio because the documentation in C# is amazing. Incentivized Helpful? Verified User Anonymous Chose Twilio We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy … Incentivized Helpful? Verified User Anonymous Chose Twilio We needed a tool that could be implemented into our software. Since Twilio offers libraries that can be programmed into any software, we decided to use Twilio. Also, the documentation and prices were better. Incentivized Helpful? Mary Tihoni Social Media Manager Chose Twilio Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and … Incentivized Helpful? Verified User Anonymous Chose Twilio This software is so complex we can say that Twilio works so much better in the interface, also the features provided by Twilio are far better than this software it also includes SMS, MMS, and so many other functionalities which helps a developer to communicate with the help of … Incentivized Helpful?

Best Alternatives
	Textmagic	Twilio
Small Businesses	Telegram Score 8.9 out of 10	Simplify360 Score 7.8 out of 10
Medium-sized Companies	Telegram Score 8.9 out of 10	Dialpad Support Score 9.1 out of 10
Enterprises	Telegram Score 8.9 out of 10	Verint Community Score 10.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Textmagic	Twilio
Likelihood to Recommend	10.0 (0 ratings)	8.8 (0 ratings)
Likelihood to Renew	9.1 (0 ratings)	7.5 (0 ratings)
Usability	10.0 (0 ratings)	9.5 (0 ratings)
Performance	- (0 ratings)	8.8 (0 ratings)
Support Rating	- (0 ratings)	5.7 (0 ratings)
Implementation Rating	- (0 ratings)	9.5 (0 ratings)

User Testimonials
	Textmagic	Twilio
Likelihood to Recommend	TextMagic was the perfect choice for what we wanted to do, which was sending a COVID screening questionnaire on a daily basis to our staff. Incentivized Verified User Anonymous Read full review	I have tried other competitors. But I always end up going back to Twilio because I feel like it is dependable, easy to use, and, has competitive pricing. The only time I wouldn't recommend Twilio to someone as if they are completely inexperienced about using webhooks or APIs. Because you can't really just sign up and start using Twilio without connecting it to another platform first. Incentivized KC Kristen Corrigan Founder at ProgressBot.AI Read full review
Pros	Easy to use Reminders when our balance is low, we never have to worry about going to send a text and not having enough credits Multiple users are able to work off of the same account Detailed records kept of each text conversation Incentivized Courtney Kuzmich Office Manager Read full review	Easy to see my team in one place, when they log in and out and what call status they are in. Twilio is a simple, user friendly way to log in and out of work activities. Excellent services and support. The omnichannel feature which allows agents to get request from all channels. Incentivized Max Safier Contact Center Solutions Engineer Read full review
Cons	Connection between other services ERP, CRM and slack. Textmagic is a tool for kids who want to SMS chat. The possibility to change the SMS provider to Twilio or others. It is not legal to forbid that but they find a way to bypass that. Verified User Anonymous Read full review	Authy does not support the "push button" multi-factor authentication from your application's native apps. This means if you want to use Authy, you still need to use TOTP based codes. Not really a shortcoming of Authy, but it does nothing to help with multi-factor authentication using text messages - those are still sent to your platform's messaging app. Authy doesn't always display how much time is left before your current token expires, making it difficult to know how much time you have left to enter the current code. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	I am very happy with how TextMagic is working. I don't see a reason to spend time searching for another solution when this works great at a good price. Customers have shown a good response to the text messages we have send. Very small percentage unsubscribed (but that was automated/easy). Incentivized SS Suzanne Stafford Principal Read full review	We are happy with Twilio because the price per message is low. The API is not difficult to implement and the documentation is very complete. Twilio as a company keeps you well informed of issues that happen. They also offer free online workshops or conferences to make notices of new laws, etc. Incentivized Verified User Anonymous Read full review
Usability	It has been very easy to use TextMagic to set up. The calculator showing character count which relates to cost is easy to see and adjust. The scheduling portion is also easy to set up and edit if needed. You can see history to copy wording if you need to. I have suggested to other friends that do not have a text service. Incentivized SS Suzanne Stafford Principal Read full review	Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since. Incentivized Verified User Anonymous Read full review
Performance	No answers on this topic	Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve. Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	Good interface to connect with different API systems for communication through different channel[s]. Twilio has good market coverage of the client across the globe for generating revenue through multi-channel approach. It works with [a] programmable feature that makes life easy for every user. Automated call is one of the advance[d] feature[s] of this tool. Incentivized Verified User Anonymous Read full review
Implementation Rating	No answers on this topic	The developer APIs and SDKs are super easy to follow. Incentivized Verified User Anonymous Read full review
Alternatives Considered	TextMagic is a full-featured business SMS platform that can help you grow your business by sending SMS text messages to customers, employees, and vendors. Incentivized Umarani Paswan Information Technology Project Manager Read full review	We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view Incentivized Camilo Diaz Senior developer Read full review
Return on Investment	It's just a small part of our communications with employees but they appreciate it very much! It is a very cost effective communications tool. There is no negative impact. I just need to remember to update the contact lists with any employee changes. Incentivized Alissa Hamilton Human Resources Manager Read full review	We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand Incentivized Lizzy Hanna Senior Technology Consultant Read full review
ScreenShots		Twilio Screenshots