The List is a sales intelligence software solution offered by List Partners.
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VerticalResponse
Score10 out of 10
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VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
Marketing Manager in Marketing at Kryterion (Health, Wellness and Fitness, 51-200 employees)
Chose VerticalResponse
Pardot is a good tool but with the cost you will get a better value from Vertical Response and easier design capabilities. MailChimp is a widely used tool but I found the list segmentation and general template at Vertical Response to be better.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
The List
VerticalResponse
Prospecting
Comparison of Prospecting features of The List and VerticalResponse
Feature
The List
8.6
4 Ratings
11% above category average
VerticalResponse
-
Ratings
Advanced search
8.94 Ratings
00 Ratings
Identification of new leads
8.84 Ratings
00 Ratings
List quality
8.04 Ratings
00 Ratings
List upload/download
8.63 Ratings
00 Ratings
Ideal customer targeting
8.83 Ratings
00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of The List and VerticalResponse
Feature
The List
8.7
3 Ratings
11% above category average
VerticalResponse
-
Ratings
Contact information
8.23 Ratings
00 Ratings
Company information
9.13 Ratings
00 Ratings
Industry information
8.83 Ratings
00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of The List and VerticalResponse
Feature
The List
8.3
4 Ratings
11% above category average
VerticalResponse
-
Ratings
Lead qualification process
7.54 Ratings
00 Ratings
Smart lists and recommendations
8.24 Ratings
00 Ratings
Salesforce integration
9.11 Ratings
00 Ratings
Company/business profiles
8.24 Ratings
00 Ratings
Alerts and reminders
8.13 Ratings
00 Ratings
Data hygiene
8.22 Ratings
00 Ratings
Automatic data refresh
8.83 Ratings
00 Ratings
Tags
8.13 Ratings
00 Ratings
Filters and segmentation
8.93 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of The List and VerticalResponse
Feature
The List
-
Ratings
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor
00 Ratings
10.07 Ratings
Dynamic content
00 Ratings
10.05 Ratings
Ability to test dynamic content
00 Ratings
10.04 Ratings
Landing pages
00 Ratings
10.04 Ratings
A/B testing
00 Ratings
10.05 Ratings
Mobile optimization
00 Ratings
10.05 Ratings
Email deliverability reporting
00 Ratings
10.08 Ratings
List management
00 Ratings
10.08 Ratings
Triggered drip sequences
00 Ratings
9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of The List and VerticalResponse
Feature
The List
-
Ratings
VerticalResponse
10.0
9 Ratings
27% above category average
Dashboards
00 Ratings
10.09 Ratings
Standard reports
00 Ratings
10.09 Ratings
Custom reports
00 Ratings
10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of The List and VerticalResponse
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
The dashboard is functional and easy to find when you need with a quick search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info