Totango vs. VWO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Totango
Score 7.8 out of 10
N/A
Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.N/A
VWO
Score 8.2 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
TotangoVWO
Editions & Modules
No answers on this topic
Subscription
$99.00
per month
TESTING
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The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
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The all-in-one platform for all your optimization needs
ENTERPRISE
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Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
TotangoVWO
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsEach package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
More Pricing Information
Community Pulse
TotangoVWO
Features
TotangoVWO
Security
Comparison of Security features of Product A and Product B
Totango
8.5
182 Ratings
3% below category average
VWO
-
Ratings
Role-based user permissions8.5182 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Totango
8.5
216 Ratings
2% below category average
VWO
-
Ratings
API6.9149 Ratings00 Ratings
Integration with Salesforce.com9.4173 Ratings00 Ratings
Integration with Marketo9.035 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Totango
8.1
247 Ratings
8% below category average
VWO
-
Ratings
Product usage8.1243 Ratings00 Ratings
Help desk / support tickets8.2160 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Totango
8.1
260 Ratings
6% below category average
VWO
-
Ratings
NPS surveys9.4124 Ratings00 Ratings
Sponsor tracking6.16 Ratings00 Ratings
Customer profiles7.9251 Ratings00 Ratings
Automated workflow9.1240 Ratings00 Ratings
Internal collaboration7.7226 Ratings00 Ratings
Customer health scoring7.5253 Ratings00 Ratings
Customer segmentation8.7243 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Totango
8.3
254 Ratings
2% below category average
VWO
-
Ratings
Customer health trends8.4243 Ratings00 Ratings
Engagement analytics8.8229 Ratings00 Ratings
Revenue forecasting7.7175 Ratings00 Ratings
Dashboards8.4237 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Totango
-
Ratings
VWO
7.5
11 Ratings
11% below category average
a/b experiment testing00 Ratings8.21 Ratings
Split URL testing00 Ratings9.11 Ratings
Multivariate testing00 Ratings8.011 Ratings
Multi-page/funnel testing00 Ratings6.41 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Test significance00 Ratings7.31 Ratings
Visual / WYSIWYG editor00 Ratings7.31 Ratings
Advanced code editor00 Ratings9.11 Ratings
Visitor recordings00 Ratings6.41 Ratings
Preview mode00 Ratings6.41 Ratings
Test duration calculator00 Ratings6.41 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Totango
-
Ratings
VWO
8.2
1 Ratings
7% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings7.31 Ratings
Traffic allocation control00 Ratings9.11 Ratings
Website personalization00 Ratings7.31 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Totango
-
Ratings
VWO
7.0
1 Ratings
21% below category average
Heatmap tool00 Ratings6.41 Ratings
Click analytics00 Ratings6.41 Ratings
Scroll maps00 Ratings6.41 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings7.31 Ratings
Results segmentation00 Ratings5.51 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
Best Alternatives
TotangoVWO
Small Businesses
ChurnZero
ChurnZero
Score 8.0 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TotangoVWO
Likelihood to Recommend
9.1
(261 ratings)
7.7
(108 ratings)
Likelihood to Renew
7.3
(8 ratings)
8.7
(20 ratings)
Usability
8.6
(95 ratings)
8.7
(5 ratings)
Availability
9.9
(3 ratings)
9.1
(3 ratings)
Performance
8.8
(2 ratings)
8.2
(1 ratings)
Support Rating
7.7
(93 ratings)
9.1
(4 ratings)
Online Training
7.0
(1 ratings)
6.4
(1 ratings)
Implementation Rating
10.0
(12 ratings)
9.1
(3 ratings)
Configurability
8.2
(4 ratings)
8.2
(1 ratings)
Ease of integration
8.0
(8 ratings)
3.6
(1 ratings)
Product Scalability
9.8
(3 ratings)
8.2
(1 ratings)
Vendor post-sale
8.0
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
TotangoVWO
Likelihood to Recommend
Totango
for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
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Wingify Pvt Ltd
It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
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Pros
Totango
  • Enables us to easily send and collect NPS & CSAT scores regularly.
  • Syncs with HubSpot to bring in updated client data and deals automatically.
  • Allows us to manage clients based on health score which is multi-dimensional.
  • I can log touch points directly in Totango from Gmail so easily..
  • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
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Wingify Pvt Ltd
  • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
  • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
  • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
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Cons
Totango
  • Integrations -- in my experience, they constantly break and disconnect.
  • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
  • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
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Wingify Pvt Ltd
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
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Likelihood to Renew
Totango
I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
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Wingify Pvt Ltd
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
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Usability
Totango
It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
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Wingify Pvt Ltd
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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Reliability and Availability
Totango
I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
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Wingify Pvt Ltd
I have not experienced an application error or unplanned outage with VWO.
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Performance
Totango
At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
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Wingify Pvt Ltd
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
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Support Rating
Totango
I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
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Wingify Pvt Ltd
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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Online Training
Totango
Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
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Wingify Pvt Ltd
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
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Implementation Rating
Totango
Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
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Wingify Pvt Ltd
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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Alternatives Considered
Totango
Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
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Wingify Pvt Ltd
There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
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Scalability
Totango
Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
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Wingify Pvt Ltd
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
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Return on Investment
Totango
  • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
  • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
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Wingify Pvt Ltd
  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
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ScreenShots

Totango Screenshots

Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub

VWO Screenshots

Screenshot of Screenshot of