TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TransUnion TruAudience

    Score7 out of 10
    N/ATruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A

    Zoom Workplace

    Score8.6 out of 10
    N/AZoom Workplace, Zoom’s open collaboration platform with an AI Companion, empowers teams to be more productive, and strengthen customer relationships throughout the customer lifecycle with Zoom’s Business Services for sales, marketing, and customer experience teams, including Zoom Contact Center.

    $16.99

    per month per user

    Pricing
    TransUnion TruAudienceZoom Workplace
    Editions & Modules
    No answers on this topic
    Add-On Zoom Translated Captions
    $5
    per month per license
    Pro
    $16.99
    per month per user
    Business
    $21.99
    per month per user
    Add-On - Conference Room Connector
    $499
    per year
    Basic
    Free
    Enterprise
    Custom
    Add-On - Zoom Whiteboard
    starting at $2.49
    per month per user
    Add-On - Large Meetings
    starting at $600
    per year
    Add-On - Cloud Storage
    starting at $120
    per year
    Add-On Audio Conferencing
    starting at $1200
    per year
    Add-On Zoom Phone Power Pack
    Starting at $300
    per year per user
    Add-On - Quality of Service Subscription
    Contact Sales
    Offerings
    Pricing Offerings
    TransUnion TruAudienceZoom Workplace
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    TransUnion TruAudienceZoom Workplace
    Considered Both Products
    TransUnion
    No answer on this topic
    Zoom
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    412 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    386 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    437 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    287 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    327 Answers
    Features
    TransUnion TruAudienceZoom Workplace
    Security
    Comparison of Security features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    9.0
    2 Ratings
    7% above category average
    Zoom Workplace
    -
    Ratings
    Role-based user permissions9.02 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    8.4
    2 Ratings
    4% above category average
    Zoom Workplace
    -
    Ratings
    Tag library7.02 Ratings00 Ratings
    Tag variable mapping9.02 Ratings00 Ratings
    Ease of writing custom tags9.02 Ratings00 Ratings
    Rules-driven tag execution9.02 Ratings00 Ratings
    Tag performance monitoring10.02 Ratings00 Ratings
    Page load times7.02 Ratings00 Ratings
    Mobile app tagging7.01 Ratings00 Ratings
    Library of JavaScript extensions9.02 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    9.0
    2 Ratings
    10% above category average
    Zoom Workplace
    -
    Ratings
    Event tracking10.02 Ratings00 Ratings
    Mobile event tracking9.02 Ratings00 Ratings
    Data distribution management9.02 Ratings00 Ratings
    Universal data layer10.02 Ratings00 Ratings
    Automated error checking7.02 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.5
    1005 Ratings
    1% above category average
    High quality audio00 Ratings8.8997 Ratings
    High quality video00 Ratings8.9997 Ratings
    Screen Sharing
    Comparison of Screen Sharing features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.7
    1005 Ratings
    2% above category average
    Desktop sharing00 Ratings9.31004 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.7
    1011 Ratings
    1% above category average
    Calendar integration00 Ratings9.0922 Ratings
    Meeting initiation00 Ratings9.1985 Ratings
    Record meetings / events00 Ratings9.2960 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.5
    873 Ratings
    2% above category average
    Live chat00 Ratings9.1855 Ratings
    Online Events Security
    Comparison of Online Events Security features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.9
    863 Ratings
    11% above category average
    User authentication00 Ratings8.9754 Ratings
    Participant roles & permissions00 Ratings8.7828 Ratings
    Cloud PBX
    Comparison of Cloud PBX features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.1
    235 Ratings
    5% below category average
    Hosted PBX00 Ratings8.3111 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings7.8140 Ratings
    Directory of employee names00 Ratings8.2217 Ratings
    Call Management
    Comparison of Call Management features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.2
    263 Ratings
    6% below category average
    Answering rules00 Ratings8.6191 Ratings
    Call recording00 Ratings8.7239 Ratings
    Call park00 Ratings7.9146 Ratings
    Call screening00 Ratings8.0164 Ratings
    Message alerts00 Ratings8.2209 Ratings
    Business SMS/External Messaging00 Ratings8.0134 Ratings
    Voicemail Transcription00 Ratings8.0182 Ratings
    Mobile apps
    Comparison of Mobile apps features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.9
    296 Ratings
    1% above category average
    Mobile app for iOS00 Ratings8.8262 Ratings
    Mobile app for Android00 Ratings8.9180 Ratings
    Unified Communications Platform and Collaboration
    Comparison of Unified Communications Platform and Collaboration features of TransUnion TruAudience and Zoom Workplace
    Feature
    TransUnion TruAudience
    -
    Ratings
    Zoom Workplace
    8.7
    248 Ratings
    2% above category average
    Centralized communications management00 Ratings8.9198 Ratings
    Team messaging00 Ratings8.9213 Ratings
    Team document sharing00 Ratings8.6192 Ratings
    Call and meeting analytics00 Ratings8.4201 Ratings
    Best Alternatives
    TransUnion TruAudienceZoom Workplace
    Small Businesses
    Google Tag Manager
    Score9.4 out of 10
    Broadvoice | GoContact
    Score9.1 out of 10
    Medium-sized Companies
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Webex Calling
    Score8.8 out of 10
    Enterprises
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    Webex Calling
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TransUnion TruAudienceZoom Workplace
    Likelihood to Recommend
    7.0
    (7 ratings)
    8.8
    (1069 ratings)
    Likelihood to Renew
    8.2
    (4 ratings)
    9.4
    (27 ratings)
    Usability
    7.0
    (1 ratings)
    9.5
    (46 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (3 ratings)
    Support Rating
    5.0
    (1 ratings)
    6.4
    (46 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.4
    (11 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (13 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.8
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.2
    (8 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (2 ratings)
    User Testimonials
    TransUnion TruAudienceZoom Workplace
    Likelihood to Recommend
    TransUnion
    Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
    Read full review
    Zoom
    In most cases, and I mean almost all, Zoom is vastly superior to Teams in terms of functionality and ease of use. Case in point: I recently tried to join a Teams meeting in the web browser, and it took me multiple attempts to access it. This NEVER happens with a Zoom link.
    Incentivized
    Read full review
    Pros
    TransUnion
    • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
    • Creating the firing conditions for a tag.
    • Adding users to different groups with limited or full admin permissions.
    • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
    Incentivized
    Read full review
    Zoom
    • Audio quality of phone calls is spot on. Calls are clear and crisp.
    • Video quality of video meetings are clear and there aren't any pixelization artifacts that some systems can have.
    • Having AI summaries have been life changing for us. We no longer have to concentrate on note taking, like we did in the past. The summaries are accurate and enable us to put our efforts in the meeting or conversation. Plus, we can save them into our practice management system as required.
    Incentivized
    Read full review
    Cons
    TransUnion
    • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
    • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
    Incentivized
    Read full review
    Zoom
    • Love notes - allow insertion of table or grid
    • Allow admin to turn off DND
    • Allow a way to group individual people chats - not channels just individual peeps into groups for ease of finding - like how you can group shared calendars into sections in Outlook
    Incentivized
    Read full review
    Likelihood to Renew
    TransUnion
    Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
    Read full review
    Zoom
    We're sticking with Zoom for the foreseeable future--given its compelling feature set, ease of use, and advanced technology, there's just no other competition to be excited about. Plus it's a Gartner-recognized industry leader, so it's a rather easy choice.
    Read full review
    Usability
    TransUnion
    Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
    Incentivized
    Read full review
    Zoom
    Zoom is made for the non tech office. It has features that can be made to do what you need to run things on a day to day basis. Immediately we we able to get meetings going with remote employees. The ability to be able to add smartphone connected people was a big plus. Zoom met our needs at the time.
    Read full review
    Reliability and Availability
    TransUnion
    No answers on this topic
    Zoom
    There have been less than a handful of outages during our two years with Zoom, and whenever there was one, an email informing us of the outage went out immediately, and they had the issue resolved shortly thereafter.
    Read full review
    Performance
    TransUnion
    No answers on this topic
    Zoom
    Zoom has among the best performance of any video conference platform, as I've mentioned several times. Besides that, their Chat platform works great, and their back end always runs smooth. It's unfortunate that reporting can now only be done by one month at a time, but nonetheless, it only takes a second to run any kind of Zoom report, whether it's an attendee report, Poll results, a user report, a list of meetings from the past month, etc.
    Read full review
    Support Rating
    TransUnion
    Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
    Incentivized
    Read full review
    Zoom
    Because I got a response right away, and was assigned one specific individual to work with me from the beginning to the resolution. I had an actual email address and direct contact with this person without having to start over and over every time I contacted Zoom - this singular individual remained attentive and was well informed on the subject matter and quite able to resolve my needs.
    Incentivized
    Read full review
    Implementation Rating
    TransUnion
    No answers on this topic
    Zoom
    If you receive any pushback from higher ups, point to any of the various positive reviews like this one. Or show Zoom's excellent Gartner report, or articles describing Zoom's partnership with Sequoia capital. It's not difficult to show how Zoom is a trustworthy industry leader with best-in-class technology.
    Read full review
    Alternatives Considered
    TransUnion
    Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
    Read full review
    Zoom
    Zoom Workplace is typically on the more expensive end against other options, but it's the industry leader for a reason. It has the most brand credibility by far, but that doesn't mean it's perfect. There are limitations when it comes to technical performance, customization and video/audio quality. I prefer Slack myself for communication apps, but Zoom Workplace is a good alternative.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    TransUnion
    No answers on this topic
    Zoom
    The billing and price model is really fair for so many functions that they offer, our remote work requires each of the features that Zoom offers, so accepting payment for a tool like this is the least we can do. I like that billing arrives on time and that they offer opportunities and payment times.
    Read full review
    Scalability
    TransUnion
    No answers on this topic
    Zoom
    Because the Basic licenses are completely free, and because it's very easy to configure and install Zoom, and because anyone can join Zoom from a link without needing an account, scaling is a Breeze. There are absolutely no roadblocks. My company keeps adding more Zoom Pro license every week since it's so in demand. We were able to convert users from several different platforms onto Zoom with no trouble at all.
    Read full review
    Professional Services
    TransUnion
    No answers on this topic
    Zoom
    Zoom is perfect for our business. We use it to video chat with prospective clients. The name recognition alone gives us credibility and it is very easy to screen share and send content out.
    Read full review
    Return on Investment
    TransUnion
    • Wonderful for ensuring we meet our logistical and record-keeping requirements
    • Negative at being the best at quality-of-life options, like specific muting
    • Great at allowing a casual work environment in having chats for memes, pets, etc.
    Read full review
    Zoom
    • We have not lost much productivity in our teamwork during the pandemic because of the ability to have Zoom video calls and keep everyone in touch. This is definitely a positive.
    • We are able to have more people participate in coaching sessions (described earlier) because we don't have room space limitations. This is a big positive.
    • Being able to start a meeting instantly is great when we are doing support and/or training with a client over the phone and need to be able to share a visible
    Incentivized
    Read full review
    ScreenShots

    Zoom Workplace Screenshots

    Screenshot of an example collaboration feature. These are used to:
Transcribe, summarize, and capture action items with AI Companion from your in-person meetings.
Improve visibility and alignment by sharing emails to chats
Elevate a chat to a meeting or phone call to get to resolution faster. 
Continue meeting conversations and easily access shared information in Team Chat.Screenshot of an example of Zoom's productivity features. These features are used to:
Improve productivity across teams, locations, and time zones.
Organize project deliverables and assets in a centralized, collaborative doc.
Collaborate and map out projects visually on a whiteboard.
Jumpstart brainstorming sessions using AI and templates.
Gather valuable team input for well-informed decision-making with surveys and polls.
Stay on top of action items surfaced from across Zoom Workplace.Screenshot of some additional collaboration features. These are used to:
Optimize office experiences and in-person time.
Make sure remote participants feel connected with what is going on in the room.
Collaborate across remote and in-person teams on a virtual whiteboard.
Easily know and identify who is in the room and who is speaking in a Zoom Room with smart name tags and smart speaker tags.Screenshot of an example of Zoom's AI companion. This feature is used to streamline communications, improve productivity, increase employee engagement, and optimize flexible work.Screenshot of additional AI Companion features. The tools is also used to:
Launch internal campaigns.
Deliver visually rich updates with live streams, billboards, and videos.
Ensure critical comms are never missed with read receipts.
Send updates to deskless workers with Workvivo TV and Chat.