UserTesting vs. UserZoom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
UserTesting
Score 8.7 out of 10
N/A
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.N/A
UserZoom
Score 7.8 out of 10
N/A
N/AN/A
Pricing
UserTestingUserZoom
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
UserTestingUserZoom
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
UserTestingUserZoom
Considered Both Products
UserTesting
Chose UserTesting
I have used UserZoom and Validately in the past with mixed results. I feel that UserTesting has given me the most robust support and best platform for user research.
Chose UserTesting
Validately was a much simpler product, perhaps more geared toward non-UX professionals. UserZoom had a very similar product but they had too many features, which made using their product more complicated. Their sales tactics were also less pleasant.
Chose UserTesting
We have evaluated two other platforms - UserZoom and UsabilityHub. We ultimately decided to maintain our relationship with UserTesting due to the overall usability and the functionality that it offers. The features better suited our needs, and it met a price point that worked …
Chose UserTesting
The offerings are the same but UserTesting distinguishes itself by obtaining faster results, having a wider reach in countries for participants, and outstanding customer service. The one area where UserZoom has that UserTesting doesn't is the multi-path questions mentioned …
Chose UserTesting
UserTesting is much easier to use overall. If it's easier to user, it will get used more often. The ability for the testers on UserTesting to give feedback whilst they look at the content instead of afterwards like on UserZoom has given us more accurate data as well as making …
Chose UserTesting
UserTesting has a better panel that is larger, more far reaching, and faster. UserZoom's GO platform has a better UI and a far better pricing structure, but their panel is smaller and studies take longer to fill. UserZoom has a poor panel for our needs. It is ok for general …
Chose UserTesting
Previously used UserZoom. They did the job to a certain extent but after not being completely satisfied and shopping around we re-trialed UserTesting and [were] pleasantly surprised. Much better than when we had previously trialed UserTesting 12 months previously. Much nicer …
Chose UserTesting
For me, UserTesting is the standard to beat so if other products don't offer the same then, to my mind, they fail. What I get from UserTesting that other products can't seem to match is: 1) speed of recruitment - UserTesting can always find participants, even when my criteria …
Chose UserTesting
Usertesting.com has the largest panel of users globally, last time we did a comparison.
Chose UserTesting
The quality of testers is really the best out there and it's nice knowing I am paying one flat rate regardless of the number of tests or number of participants.
Chose UserTesting
UserTesting best fills the need for quality feedback on all our existing and concept designs.
Chose UserTesting
In the past, we have done live testing (with video camera, moderator, pc!). Also, more recently, we have used Zoom and Webex. With these solutions we have done our own moderation and have to recruit on our own as well which has been a challenge. It has definitely taking …
Chose UserTesting
All the tools we had evaluated before purchasing had similar features but the one thing that set UserTesting apart from the rest was the size and reach of their user base. We needed to reach global audiences and at the time of our choice, only UserTesting was able to reach a …
Chose UserTesting
I have not personally used the competing products for UX research, but in my initial review of our options, I found UserTesting to have the best balance of platform and pricing.
Chose UserTesting
The maturity of the product is unrivaled, the team running the show is nothing short of amazing, and their product timeline and future plans directly reflect their customer's needs. You'll be hard pressed to find a company more customer-centric than UT, and it really goes to …
UserZoom
Chose UserZoom
I have used quite a few UI testing platforms and have found that UserZoom performs relatively well compared to them all. Each testing platform has its own unique strengths and weaknesses. However, UserZoom is probably the platform with the broadest scope and range of testing …
Chose UserZoom
I found UserZoom to be easier to use than Cisco Webex Meetings, and more intuitive and pretty comparable to GoToMeeting. UserTesting has a few extra features that we like as mentioned, but I think [UserZoom] is a very solid tool and would recommend and use again.
Chose UserZoom
Whilst we got good value from UserZoom, we have since trialed UserTesting and have since switched away from UserZoom. In comparison, UserZoom [was] more expensive and had fewer features for collecting and analysing qualitative research.
Chose UserZoom
On several occasions, the participants claimed that TryMyUI was extremely laggy towards the end of the sessions, and got frustrated. We have trialed UserTesting and decided to make the switch. Our team especially like the variety of templates on the platform targetting various …
Chose UserZoom
Love the virtual observation room, no one else has this feature. It's got a robust panel, but we wanted to try it out to compare with UserTesting's panel. Userlytics has a substantially smaller panel. Lastly, it's got quantitative tools that the competitors don't have, or …
Top Pros
Top Cons
Best Alternatives
UserTestingUserZoom
Small Businesses
Smartlook
Smartlook
Score 8.8 out of 10
Smartlook
Smartlook
Score 8.8 out of 10
Medium-sized Companies
Optimal Workshop
Optimal Workshop
Score 8.5 out of 10
UserTesting
UserTesting
Score 8.7 out of 10
Enterprises
Optimal Workshop
Optimal Workshop
Score 8.5 out of 10
UserTesting
UserTesting
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
UserTestingUserZoom
Likelihood to Recommend
9.0
(116 ratings)
8.2
(14 ratings)
Likelihood to Renew
8.1
(5 ratings)
10.0
(1 ratings)
Usability
8.3
(104 ratings)
8.0
(1 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(111 ratings)
9.0
(3 ratings)
Implementation Rating
9.1
(3 ratings)
-
(0 ratings)
Configurability
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
UserTestingUserZoom
Likelihood to Recommend
UserTesting
UserTesting is ideal for big companies that work in an agile setting. If you are working in a fast paces environment and need to get some insights fast, UserTesting helps a lot. If you are creative, and know how to ask questions, you would be surprised how fast UserTesting starts to show its value. We are a small team and we try to minimize our work load as much as we can by optimizing our research operations, so making unmoderated tests are very important to us. If you are a small company with limited resources though, it might be expensive. Then, buying multiple tools that cover different areas might actually become more affordable
Read full review
UserZoom
UserZoom is well suited for usability testing, I found specifically around test websites and marketing materials. I was able to invite others to participate and watch as well as screen share so that it was an interactive session. Other tools I have used have been a little better with the video output and transcripts of each session so that we could capture notes quickly, but overall it was a good tool to use to test.
Read full review
Pros
UserTesting
  • Creating clips and highlight reels of recorded interviews--these really help you "land" the research findings with stakeholders.
  • Capturing a blend of qual and quant in unmoderated interviews. They've been continuously improving the quality of visuals, so it can sometimes be a simple drag and drop into a report!
  • The technical and account support teams are second to none. Response times and even resolution of issues is usually same day.
  • They've come in to do product onboarding and trainings for our teams which allows our research team to keep driving research while expanding what our "people who sometimes do research" are able to take on.
Read full review
UserZoom
  • Quantitative testing can be done on the cheap compared to other quant tools or vendors... once you buy the license, you only pay for additional recruiting and you are managing the project, so there isn't the high cost of having other vendors doing the project management or running a survey etc.
  • Farily robust means of tracking and recording data. I also relied heavily on the excel spreadsheet of all the raw data, which you can have UZ customize for you to get what you need.
  • Great support system from the UserZoom team - they have researchers who can help with coding and also provide research support for a very good price.
  • Also they have tree testing, card sorting, survey capabilities (in addition to usability testing)... and mobile testing. and they seem to be continously be developing the tool to support additional methods.
Read full review
Cons
UserTesting
  • Comparative tests on mobile devices is a major issue. Users find it very difficult to user test a comparative test where they are asked to compare two experiences.
  • Users sometimes hurry on to complete the tests.
  • Reusing a saved templated is sometimes tricky and qualifying questions are not saved properly.
Read full review
UserZoom
  • Compared with some other tools, because their video conferencing platform is web-based (vs. using Zoom, which has a desktop app), I find the connection buffers a lot and it's kind of annoying
  • Their screening tool on the UserZoom side (not Go) is clunky. Just let me select May, Must, or Should not for criteria rather than the weird interface design they have now.
  • Logic panel is a little confusing, sometimes I do a double-take, sometimes it's wonky and resets itself. It's just not as easy to use as it could be.
  • They haven't integrated UserZoom and UserZoom Go (formerly Validately)
  • It's expensive!
  • We signed up for a high sample size license with unlimited tests, but we're finding their panel doesn't fill as fast as their biggest competitor, UserTesting. We've struggled to fill n=100 sample tests with fairly general criteria.
  • A lot of their licenses only allow limited concurrent studies, whereas UserTesting had unlimited tests that you could launch at a time. It's slowed us down.
Read full review
Likelihood to Renew
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
Read full review
UserZoom
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
Read full review
Usability
UserTesting
Pretty hard because the videos needs to be diligently reviewed to make sure the screener worked (the 15% that just test for money and lie about their info get into the test). Then, I have to use excel sheets and pivot tables to bring the data together. It takes a very detailed and tenacious person to get correct insights
Read full review
UserZoom
Overall, it was fairly easy to use. Especially if you are familiar with this type of product. We were able to use it for testing pretty much right after we got it (same day) and didn't have many issues figuring out how to invite, test, and share which was great.
Read full review
Reliability and Availability
UserTesting
Never encountered any problems
Read full review
UserZoom
No answers on this topic
Performance
UserTesting
Perfectly fine. Never had any problems.
Read full review
UserZoom
No answers on this topic
Support Rating
UserTesting
The chat feature is great and I usually use it to reach out to replace at least one respondent every other study. I wish I didn't have to reach out and I could self-serve (e.g., replace bad participants who don't try or don't follow instructions) on my own, but because I do not have that option, at least they're responsive and generally helpful when I reach out
Read full review
UserZoom
From my experience, the UserZoom team has really done a great job answering the limited questions we have given them thus far. I think the platform is popular enough that many of my questions have been answered by their help pages - or other online content with helpful tips and tricks. I think the community has done a nice job of providing end-user tutorials for those who are new to the platform.
Read full review
Implementation Rating
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
Read full review
UserZoom
No answers on this topic
Alternatives Considered
UserTesting
UserTesting was clearly better based on the cohort of established users (1.6 Million, I believe), which is the largest in the industry. Their platform is mature and has all the features we need, including highlight reels, real-time transcription, and clips. They also have built-in analysis tools that make reporting on the findings virtually automatic, saving us a ton of time.
Read full review
UserZoom
On several occasions, the participants claimed that TryMyUI was extremely laggy towards the end of the sessions, and got frustrated. We have trialed UserTesting and decided to make the switch. Our team especially like the variety of templates on the platform targetting various needs such as preference test, web/app usability, short tests, etc.
Read full review
Scalability
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
Read full review
UserZoom
No answers on this topic
Return on Investment
UserTesting
  • Increased speed and volume of research. We get to do three times more studies than before.
  • Reduces to almost zero the time that researchers dedicate to recruitment for most B2C studies, allowing them to focus on more important tasks.
  • Improved performance of our products - feedback is getting better and better over time.
Read full review
UserZoom
  • A must-have tool for any CPG UX website/path-to-purchase testing!
  • App testing: easy enough to work with that there's no excuse for not testing early and often.
  • Not inexpensive, but every great product must have as equally a great user experience designed in!
Read full review
ScreenShots

UserTesting Screenshots

Screenshot of Connect with your own audiences 
UserTesting offers several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and navigate you to key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together so that you can directly drill in and understand the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Specify your audience by screening contributors from UserTesting’s global network of contributors or connecting to your preferred network.