UserTesting vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
UserTesting
Score 8.4 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
WordPress
Score 8.6 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$3
per month 6 GB storage
Pricing
UserTestingWordPress
Editions & Modules
No answers on this topic
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
UserTestingWordPress
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
UserTestingWordPress
Features
UserTestingWordPress
Security
Comparison of Security features of Product A and Product B
UserTesting
-
Ratings
WordPress
8.1
159 Ratings
1% below category average
Role-based user permissions00 Ratings8.1159 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
UserTesting
-
Ratings
WordPress
7.9
134 Ratings
2% above category average
API00 Ratings7.9124 Ratings
Internationalization / multi-language00 Ratings7.9103 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
UserTesting
-
Ratings
WordPress
8.1
166 Ratings
4% above category average
WYSIWYG editor00 Ratings7.9151 Ratings
Code quality / cleanliness00 Ratings7.3152 Ratings
Admin section00 Ratings8.3164 Ratings
Page templates00 Ratings8.7160 Ratings
Library of website themes00 Ratings8.6162 Ratings
Mobile optimization / responsive design00 Ratings8.5161 Ratings
Publishing workflow00 Ratings8.2154 Ratings
Form generator00 Ratings7.1131 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
UserTesting
-
Ratings
WordPress
8.2
164 Ratings
10% above category average
Content taxonomy00 Ratings8.1142 Ratings
SEO support00 Ratings7.9148 Ratings
Bulk management00 Ratings7.5125 Ratings
Availability / breadth of extensions00 Ratings9.2152 Ratings
Community / comment management00 Ratings8.3152 Ratings
Best Alternatives
UserTestingWordPress
Small Businesses
Smartlook
Smartlook
Score 8.6 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.1 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
UserTestingWordPress
Likelihood to Recommend
7.7
(189 ratings)
8.6
(203 ratings)
Likelihood to Renew
7.5
(8 ratings)
4.9
(38 ratings)
Usability
8.0
(167 ratings)
8.1
(50 ratings)
Availability
9.1
(1 ratings)
9.5
(3 ratings)
Performance
9.1
(1 ratings)
8.6
(2 ratings)
Support Rating
6.6
(166 ratings)
10.0
(11 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
4.6
(4 ratings)
9.0
(10 ratings)
Configurability
7.3
(1 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
7.3
(1 ratings)
10.0
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.1
(1 ratings)
10.0
(1 ratings)
User Testimonials
UserTestingWordPress
Likelihood to Recommend
UserTesting
UserTesting has been great for moderated customer interviews/usability testing as well as for unmoderated testing of messaging, imagery, prototypes and live experiences. I would say that the scope of what you want needs to be limited, as the participants are only paid so much and tests are supposed to not exceed a certain amount of time. For customer interviews, I think it can be difficult to onboard customers to UserTesting if they have never used it before. If I set up interviews, I don't even have them use the UserTesting scheduling tool, I actually set up all the interviews with the customers myself through the tool (being mindful of time zones!). When we run the meeting, they really don't even know UserTesting is involved. Might be nice for UserTesting to allow the upload/connecting to of a Zoom interview and let it do the transcription/analysis from there.
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Automattic
Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
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Pros
UserTesting
  • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
  • UserTesting University is a great platform to learn how to use UT and general information about research.
  • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
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Automattic
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
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Cons
UserTesting
  • Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
  • For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
  • It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
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Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
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Likelihood to Renew
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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Automattic
The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
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Usability
UserTesting
It's very good, I have used other tools in the past and this is by far the most intuitive and user friendly. Testament to this is the ease with which other non researchers who have been onboarded to the tool with our additional seat have found it easy to use
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Automattic
Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
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Reliability and Availability
UserTesting
Never encountered any problems
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Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
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Performance
UserTesting
Perfectly fine. Never had any problems.
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Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
UserTesting
I have contacted UserTesting's customer service online, by email, or by phone a few times, and each time, I have encountered the same professionalism and expertise. Even in person during a work event, they were there, and it was the same experience.
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Automattic
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
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In-Person Training
UserTesting
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
UserTesting
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
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Implementation Rating
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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Alternatives Considered
UserTesting
The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
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Automattic
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
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Scalability
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
UserTesting
  • Content is key to the sign up journey and UserTesting helps me improve that.
  • UserTesting has helped me improve the Cashier on our site, making it easier for users to deposit money.
  • UserTesting is helping me iterate all our content decisions, helping us improve the UX across all platforms.
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Automattic
  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
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ScreenShots

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.