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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VanillaSoft

    Score3.7 out of 10
    Small Businesses (1-50 employees)
    VanillaSoft is a lead optimization platform designed to assist fast-response sales teams in maximizing their conversion rates. By providing a structured and efficient approach to lead management, VanillaSoft aims to ensure that every potential customer receives the attention they deserve. This platform is beneficial for sales teams that operate in high-pressure environments where timely follow-ups can significantly impact sales outcomes. The primary audience for VanillaSoft…N/A

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    VanillaSoftVerticalResponse
    Editions & Modules
    No answers on this topic
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    VanillaSoftVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsVanillaSoft offers several add-ons to use in conjunction with our base platforms including: Auto Dialing Call Recording VoIP SmartCaller ID SMS—
    More Pricing Information
    Community Pulse
    VanillaSoftVerticalResponse
    Considered Both Products
    VanillaSoft
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    82 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    65 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    81 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    55 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    55 Answers
    No answers on this topic
    Features
    VanillaSoftVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of VanillaSoft and VerticalResponse
    Feature
    VanillaSoft
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of VanillaSoft and VerticalResponse
    Feature
    VanillaSoft
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of VanillaSoft and VerticalResponse
    Feature
    VanillaSoft
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    VanillaSoftVerticalResponse
    Small Businesses
    HubSpot Sales Hub
    Score8.8 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Mixmax
    Score9.8 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Groove (legacy product)
    Score7.8 out of 10
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VanillaSoftVerticalResponse
    Likelihood to Recommend
    8.3
    (88 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    9.0
    (3 ratings)
    8.6
    (19 ratings)
    Usability
    9.0
    (3 ratings)
    9.0
    (5 ratings)
    Availability
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    Performance
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.9
    (3 ratings)
    8.0
    (4 ratings)
    In-Person Training
    9.0
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.0
    (3 ratings)
    10.0
    (4 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    VanillaSoftVerticalResponse
    Likelihood to Recommend
    VanillaSoft
    VanillaSoft is well suited for any marketing operations or sales operations team looking for a tool to help them efficiently reach prospects and engage with them through a streamlined method. This can be a great way to manage that engagement, measure it, and keep track of various aspects of prospects.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    VanillaSoft
    • Our employees love it - very user friendly, easy to grasp, very little down time to learn it. They feel very confident immediately.
    • Great technical support - I can get solutions to customer problems that make our company look more responsive to our clients. Our clients appreciate our solving their problems immediately.
    • Because of the real time analytics - we can address immediate issues with marketing campaigns to make our client's personnel look great to their superiors.
    • Because of all the functionality - we can provide a turnkey approach from a small company with big company capabilities.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    VanillaSoft
    • It really needs an "undo" button. I can't tell you how many times I was typing notes etc and hit a wrong button and all was gone so I had to start over.
    • This may be the way we have it set up....we have term codes which are how the callers terminate a call they were on. They finish the call, then type notes in the notepad section of what happened, then they terminate the call. But there are times that I need to go onto a record and just leave a note but don't need to terminate it as anything. If there is a way to do that, it would make my life a lot easier.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    VanillaSoft
    We have no reason not to renew. VanillaSoft has been the best CRM (for us) that we have ever used. The value is great, we love the system, and it's easy to get assistance from VanillaSoft team when needed. Our team is so used to the calling and admin functions there is no desire to change.
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    VanillaSoft
    The entire system is set up so perfectly. It makes training callers much quicker, and admin tools are so easy to navigate when you get used to using it. Also, if there is ever something I cannot figure out, I can get support from VanillaSoft very quickly to resolve and get my task accomplished.
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    VanillaSoft
    It is very rare that we have system issues. Maybe a handful of times over the years, we had to contact support about being unable to access. It was always a quick response from the VanillaSoft team, and they would clearly explain the issue and usually give time frame on fixing, or have it fixed immediately.
    Incentivized
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    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    VanillaSoft
    I work on all aspects for VanillaSoft for our company. The pages overall do load very quickly. Reports are amazing, I can get quick report, customized reports, and anything I may need to present to client in very little time. It has made my job so much simpler. As far as I know, integration goes smoothly as well.
    Incentivized
    Read full review
    VerticalResponse
    No issues
    Read full review
    Support Rating
    VanillaSoft
    Response time was acceptable for the relatively few problems any of our users may have encountered. Fortunately, such occasions were rare.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    In-Person Training
    VanillaSoft
    It was very helpful and informative. The learning of the tool is something anyone can do, as the setup is so well thought out.
    Incentivized
    Read full review
    VerticalResponse
    No answers on this topic
    Online Training
    VanillaSoft
    It was very thorough. VanillaSoft team did not rush us. They explained the various functions clearly and were open to any and all questions we had as we began to learn the system. Also, once training completed, if we encountered anything we could not figure out, the support team was fantastic in helping us out.
    Incentivized
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    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    VanillaSoft
    Our implementation was very easy.
    Incentivized
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    VanillaSoft
    VanillaSoft stacks up against Microsoft Power BI very well by allowing the data visualization in a more effective way, Power BI has positioned itself as one of the more robust and intuitive tools for business intelligence and data presentation. VanillaSoft and Microsoft Power BI are a great bundle for the report and analytics team.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Scalability
    VanillaSoft
    VanillaSoft has been great. The flexibility of the system is wonderful. The scalable software options are impressive as well. I would strongly support VanillaSoft's capabilities in this area. You really can do just about anything to get the setup and or integrations you may desire for your company needs.
    Incentivized
    Read full review
    VerticalResponse
    No answers on this topic
    Return on Investment
    VanillaSoft
    • Ability to contact more clients each day.
    • The ability to save my correspondence and notes on each interaction allowing for the appearance to the customer that I am very engaged when we are speaking.
    • Increased sales from the calendar setting and saving my notes.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    VanillaSoft Screenshots

    Screenshot of the VanillaSoft Call Activity Dashboard, used to to monitor sales campaigns.Screenshot of where to build reports using the VanillaSoft Web Reports Wizard.Screenshot of where VanillaSoft offers the ability to arrange modules into four panels for access to almost everything in one screen.Screenshot of VanillaSoft's caller screens, which can be displayed in three panels.