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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WooCommerce

    Score8.5 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Pricing
    WooCommerceWordPress
    Editions & Modules
    Woo Enterprise
    Contact Sales
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    WooCommerceWordPress
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.Pricing for Business and Commerce plans vary on number of GB.
    More Pricing Information
    Community Pulse
    WooCommerceWordPress
    Considered Both Products
    Automattic
    Chose WooCommerce
    WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
    Incentivized
    Chose WooCommerce
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
    Incentivized
    Chose WooCommerce
    I maintained our online store using hardcoded Paypal shopping cart buttons for years. I have also used the MarketPress e-commerce plugin for WordPress, and currently, maintain one client store using the eStore plugin for WordPress. WooCommerce is far superior to any of these …
    Incentivized
    Chose WooCommerce
    Woocommerce was simple and fit well with WordPress. I was able to keep clients on my site and not redirect them to a different host site.
    Incentivized
    Chose WooCommerce
    Nine times out of ten it came down to ease of use and ease of deployment. So many people have experience with WordPress these days, that basing the site on that platform just made sense - and WooCommerce is a logical extension from there. My clients found the competing …
    Incentivized
    Chose WooCommerce
    From a functional perspective this can do everything that the others can do and for many developers it is the preferred platform for online stores that require a high level of customisation. It is an open source platform with a strong community of developers behind it who have …
    Incentivized
    Chose WooCommerce
    None
    Incentivized
    Chose WooCommerce
    One single word: cost!
    Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
    Even if some plugins are very expensive, the maintenance cost is a …
    Incentivized
    Chose WooCommerce
    WooCommerce has been great to us for SEO. By using YoastSEO we have been able to add more targeted parameters for each product page.
    Incentivized
    Chose WooCommerce
    Very similar in comparison, depending on the tech stack and developer’s experience these may be quite interchangeable but I hadn’t experienced other systems extensively to make a full comparison. I’ve used other completely custom solutions which required much more costly and …
    Incentivized
    Chose WooCommerce
    In the past, I have used Easy Digital Downloads as I was only selling digital resources, but as I started to branch out and grow my business I wanted to add physical products such as planners, cups and t-shirts. I found I had to add another plugin to manage my new product …
    Incentivized
    Chose WooCommerce
    We chose WooCommerce over Shopify mainly for pricing, you can start using WooCommerce for free in just a few steps while Shopify will always have a subscription attached to it. That said, you will probably have to buy some plugins to add functionalities missing from the stock …
    Incentivized
    Chose WooCommerce
    I love WooCommerce, the ease of use, installation and configuration place this far above the competition. The performance is exceptional. I really recommend it to all the people who want to make a virtual store. Its competitors are good, but they do not offer the simplicity of …
    Incentivized
    Chose WooCommerce
    WooCommerce stands out from its competitors for being very simple. I have used PrestaShop and I can say that WooCommerce is easier to use and install, the themes that can be installed are much more professional and compatible with all mobile devices. It has really been very …
    Incentivized
    Chose WooCommerce
    I chose WooCommerce because it was free. I haven't used Shopify. There is a monthly fee.
    Incentivized
    Chose WooCommerce
    WooCommerce stacks up very nicely. While there is a learning curve involved, it more than makes up for the challenge when it comes to cost. You won't find yourself spending money each month to keep your site live or pay for your ecommerce platform like you do with others. Once …
    Incentivized
    Chose WooCommerce
    I have used Easy Digital Downloads. While this platform is specifically geared towards digital only shops, it only integrates with Paypal on their free version. I personally don't like Paypal as a payment gateway, and opted for an option that would be more flexible. The product …
    Incentivized
    Chose WooCommerce
    WooCommerce had more of the features we needed and at a better price.
    Incentivized
    Chose WooCommerce
    WooCommerce is just simply quicker to get an e-commerce website built and up and running than either OpenCart or X-Cart....overall administration is easier for website owners as well. WooCommerce allows much better customization as a self-hosted option to BigCommerce. I …
    Incentivized
    Chose WooCommerce
    Sadly I haven't tried any other alternatives to the WooCommerce, simply because I did extensive research and I've listened to the people's opinion. There is no alternative that is possibly even close the WooCommerce level. Not to mention that WooCommerce has a 50% price drop …
    Incentivized
    Chose WooCommerce
    For our clients using WooCommerce for ticketing events, we have looked at Eventbrite and Constant Contact Events. Both of these work well, but there is something great about having the entire process in house. Specifically, being able to receive reports of orders very …
    Incentivized
    Chose WooCommerce
    Much easier to set up than any other basket I have used which makes it my first choice - it also goes straight into a WordPress site so can easily be added to a blog that is already set up. The costs are only what additions you have so it is easy to budget for as well.
    Incentivized
    Chose WooCommerce
    I evaluated a couple of other e-commerce software before settling on WooCommerce. My main reasons for choosing it over the others was 1. all the flexibility and functionality offered in customizing the store to my needs, 2. easiest to use, and 3. while expensive, it was not as …
    Incentivized
    Chose WooCommerce
    WooCommerce lacks the customization oomph that Shopify offers, but excels in its data and analytics capabilities. If users can get by with the native templates - or have the resources to code their own - WooCommerce should check the remaining boxes.
    Incentivized
    Chose WooCommerce
    No other WordPress eCommerce system compares to WooCommerce's extensibility or simplicity.
    Incentivized
    Automattic
    Chose WordPress
    All these plugins and technology helped me to make our website more standing and add more functionality.
    Incentivized
    Chose WordPress
    Not as user friendly, and much more bloated than these other lighter-weight CRMs, but the available integrations and total customization available from WordPress is unmatched in the industry.
    Incentivized
    Chose WordPress
    I prefer Wordpress because it is open source and has a huge community of users and developers. So it is incredibly flexible already because of the plugins available, and it can be further customized to any extent by readily available developer talent.
    Incentivized
    Chose WordPress
    In my opinion, WordPress has the best documentation compared to the rest. If the built-in functionality is not enough, WordPress has a great variety of plugins, which is not always the same for competitors.
    Incentivized
    Chose WordPress
    I chose to compare Shopify to WordPress because I develop a lot of ECommerce websites for my customers. WordPress, by far, offers more functionality. The WoCommerce plugins can be a little challenging to set up but is well worth the effort with the extensions they offer. …
    Incentivized
    Chose WordPress
    We have selected WordPress for simplicity of use and installation. We have not had any major problems with its use and best of all, it is free and has a large amount of documentation and user communities around the world. We have not had expenses with the use of this platform, …
    Incentivized
    Chose WordPress
    We selected WordPress because of the community, flexibility, and cost. With the main reason being the community and support system that exists. This means we can find talent to make custom plugins, customize themes, and maintain the website easily and on a reasonable budget.
    Incentivized
    Chose WordPress
    While Drupal and Joomla! are good platforms with dedicated followings, I've found them not quite as intuitive and easy to customize as WordPress. The designer, developer and user community of WordPress has grown quite a bit and that has led to better plugins, themes and even …
    Chose WordPress
    There are plenty of other open-source content management systems out there.

    Why did we go with WordPress?
    Key User Insights
    Would buy again
    96%
    Would buy again
    43 Answers
    95%
    Would buy again
    108 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    43 Answers
    98%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    40 Answers
    96%
    Happy with the feature set
    109 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    37 Answers
    96%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    36 Answers
    95%
    Implementation went as expected
    100 Answers
    Features
    WooCommerceWordPress
    Online Storefront
    Comparison of Online Storefront features of WooCommerce and WordPress
    Feature
    WooCommerce
    8.0
    96 Ratings
    2% above category average
    WordPress
    -
    Ratings
    Product catalog & listings8.095 Ratings00 Ratings
    Product management8.096 Ratings00 Ratings
    Bulk product upload7.278 Ratings00 Ratings
    Branding7.383 Ratings00 Ratings
    Mobile storefront9.388 Ratings00 Ratings
    Product variations8.088 Ratings00 Ratings
    Website integration9.596 Ratings00 Ratings
    Visual customization7.392 Ratings00 Ratings
    CMS7.974 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of WooCommerce and WordPress
    Feature
    WooCommerce
    6.1
    91 Ratings
    23% below category average
    WordPress
    -
    Ratings
    Abandoned cart recovery5.359 Ratings00 Ratings
    Checkout user experience6.991 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of WooCommerce and WordPress
    Feature
    WooCommerce
    8.5
    85 Ratings
    2% above category average
    WordPress
    -
    Ratings
    eCommerce security8.585 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of WooCommerce and WordPress
    Feature
    WooCommerce
    6.4
    94 Ratings
    18% below category average
    WordPress
    -
    Ratings
    Promotions & discounts7.591 Ratings00 Ratings
    Personalized recommendations5.374 Ratings00 Ratings
    SEO6.583 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of WooCommerce and WordPress
    Feature
    WooCommerce
    7.9
    93 Ratings
    2% below category average
    WordPress
    -
    Ratings
    Multi-site management6.747 Ratings00 Ratings
    Order processing8.491 Ratings00 Ratings
    Inventory management8.290 Ratings00 Ratings
    Shipping8.584 Ratings00 Ratings
    Custom functionality7.786 Ratings00 Ratings
    Security
    Comparison of Security features of WooCommerce and WordPress
    Feature
    WooCommerce
    -
    Ratings
    WordPress
    8.1
    159 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.1159 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of WooCommerce and WordPress
    Feature
    WooCommerce
    -
    Ratings
    WordPress
    7.9
    134 Ratings
    1% above category average
    API00 Ratings7.9124 Ratings
    Internationalization / multi-language00 Ratings7.8103 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of WooCommerce and WordPress
    Feature
    WooCommerce
    -
    Ratings
    WordPress
    8.1
    166 Ratings
    3% above category average
    WYSIWYG editor00 Ratings7.8151 Ratings
    Code quality / cleanliness00 Ratings7.3152 Ratings
    Admin section00 Ratings8.3164 Ratings
    Page templates00 Ratings8.7160 Ratings
    Library of website themes00 Ratings8.7162 Ratings
    Mobile optimization / responsive design00 Ratings8.5161 Ratings
    Publishing workflow00 Ratings8.1154 Ratings
    Form generator00 Ratings7.1131 Ratings
    Web Content Management
    Comparison of Web Content Management features of WooCommerce and WordPress
    Feature
    WooCommerce
    -
    Ratings
    WordPress
    8.2
    164 Ratings
    9% above category average
    Content taxonomy00 Ratings8.1142 Ratings
    SEO support00 Ratings7.9148 Ratings
    Bulk management00 Ratings7.5125 Ratings
    Availability / breadth of extensions00 Ratings9.2152 Ratings
    Community / comment management00 Ratings8.2152 Ratings
    Best Alternatives
    WooCommerceWordPress
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WooCommerceWordPress
    Likelihood to Recommend
    8.9
    (95 ratings)
    8.6
    (203 ratings)
    Likelihood to Renew
    7.0
    (4 ratings)
    3.7
    (38 ratings)
    Usability
    8.1
    (12 ratings)
    8.1
    (50 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.6
    (2 ratings)
    Support Rating
    5.0
    (1 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (10 ratings)
    Configurability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    WooCommerceWordPress
    Likelihood to Recommend
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Pros
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Cons
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Likelihood to Renew
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Usability
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Reliability and Availability
    Automattic
    No answers on this topic
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Performance
    Automattic
    No answers on this topic
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Support Rating
    Automattic
    not muh support
    Read full review
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    In-Person Training
    Automattic
    No answers on this topic
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Online Training
    Automattic
    No answers on this topic
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Implementation Rating
    Automattic
    No answers on this topic
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Alternatives Considered
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Scalability
    Automattic
    No answers on this topic
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    Return on Investment
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
    Read full review
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    ScreenShots

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.