WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
$0
WordPress
Score8.7 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$3
per month 6 GB storage
Pricing
WooCommerce
WordPress
Editions & Modules
Woo Enterprise
Contact Sales
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
WooCommerce
WordPress
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
Pricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
WooCommerce
WordPress
Considered Both Products
Automattic
Verified User
Chose WooCommerce
WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose WooCommerce
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Team Agreda Leader in Corporate at Agreda Communications (Internet, 1-10 employees)
Chose WooCommerce
I maintained our online store using hardcoded Paypal shopping cart buttons for years. I have also used the MarketPress e-commerce plugin for WordPress, and currently, maintain one client store using the eStore plugin for WordPress. WooCommerce is far superior to any of these …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder in Information Technology at Tech Haven (Entertainment, 1-10 employees)
Chose WooCommerce
Nine times out of ten it came down to ease of use and ease of deployment. So many people have experience with WordPress these days, that basing the site on that platform just made sense - and WooCommerce is a logical extension from there. My clients found the competing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose WooCommerce
From a functional perspective this can do everything that the others can do and for many developers it is the preferred platform for online stores that require a high level of customisation. It is an open source platform with a strong community of developers behind it who have …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose WooCommerce
One single word: cost! Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost. Even if some plugins are very expensive, the maintenance cost is a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose WooCommerce
Very similar in comparison, depending on the tech stack and developer’s experience these may be quite interchangeable but I hadn’t experienced other systems extensively to make a full comparison. I’ve used other completely custom solutions which required much more costly and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social Media & Digital Marketing Educator in Professional Services at Social Media Design School (E-Learning, 1-10 employees)
Chose WooCommerce
In the past, I have used Easy Digital Downloads as I was only selling digital resources, but as I started to branch out and grow my business I wanted to add physical products such as planners, cups and t-shirts. I found I had to add another plugin to manage my new product …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Specialist in Marketing at Bezares SA (Automotive, 201-500 employees)
Chose WooCommerce
We chose WooCommerce over Shopify mainly for pricing, you can start using WooCommerce for free in just a few steps while Shopify will always have a subscription attached to it. That said, you will probably have to buy some plugins to add functionalities missing from the stock …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Developer in Research & Development at Velatrip (Computer Software, 11-50 employees)
Chose WooCommerce
I love WooCommerce, the ease of use, installation and configuration place this far above the competition. The performance is exceptional. I really recommend it to all the people who want to make a virtual store. Its competitors are good, but they do not offer the simplicity of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Web Development Manager in Information Technology at Newsbp.co (Leisure, Travel & Tourism, 11-50 employees)
Chose WooCommerce
WooCommerce stands out from its competitors for being very simple. I have used PrestaShop and I can say that WooCommerce is easier to use and install, the themes that can be installed are much more professional and compatible with all mobile devices. It has really been very …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose WooCommerce
I chose WooCommerce because it was free. I haven't used Shopify. There is a monthly fee.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
IT Business Analyst in Information Technology at Nelnet (Financial Services, 1001-5000 employees)
Chose WooCommerce
WooCommerce stacks up very nicely. While there is a learning curve involved, it more than makes up for the challenge when it comes to cost. You won't find yourself spending money each month to keep your site live or pay for your ecommerce platform like you do with others. Once …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Business Owner at Rockstar Creative Studio (Online Media, 1-10 employees)
Chose WooCommerce
I have used Easy Digital Downloads. While this platform is specifically geared towards digital only shops, it only integrates with Paypal on their free version. I personally don't like Paypal as a payment gateway, and opted for an option that would be more flexible. The product …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner - Web Designer/Developer/Marketer in Information Technology at Programmer Jen (Internet, 1-10 employees)
Chose WooCommerce
WooCommerce is just simply quicker to get an e-commerce website built and up and running than either OpenCart or X-Cart....overall administration is easier for website owners as well. WooCommerce allows much better customization as a self-hosted option to BigCommerce. I …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CCC Team Lead in Information Technology at NCR Corporation (Information Technology and Services, 10,001+ employees)
Chose WooCommerce
Sadly I haven't tried any other alternatives to the WooCommerce, simply because I did extensive research and I've listened to the people's opinion. There is no alternative that is possibly even close the WooCommerce level. Not to mention that WooCommerce has a 50% price drop …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Producer in Marketing at Essential Sales Training (Marketing and Advertising, 1-10 employees)
Chose WooCommerce
For our clients using WooCommerce for ticketing events, we have looked at Eventbrite and Constant Contact Events. Both of these work well, but there is something great about having the entire process in house. Specifically, being able to receive reports of orders very …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Digital Project Manager at Cognition (Marketing and Advertising, 11-50 employees)
Chose WooCommerce
Much easier to set up than any other basket I have used which makes it my first choice - it also goes straight into a WordPress site so can easily be added to a blog that is already set up. The costs are only what additions you have so it is easy to budget for as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chief Designer in Marketing at buzzy design, LLC (Design, 1-10 employees)
Chose WooCommerce
I evaluated a couple of other e-commerce software before settling on WooCommerce. My main reasons for choosing it over the others was 1. all the flexibility and functionality offered in customizing the store to my needs, 2. easiest to use, and 3. while expensive, it was not as …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Account Manager in Marketing at Carol Cone ON PURPOSE (Marketing and Advertising, 11-50 employees)
Chose WooCommerce
WooCommerce lacks the customization oomph that Shopify offers, but excels in its data and analytics capabilities. If users can get by with the native templates - or have the resources to code their own - WooCommerce should check the remaining boxes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Automattic
Verified User
Chose WordPress
All these plugins and technology helped me to make our website more standing and add more functionality.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Marketing in Marketing at Neaman Plastic Surgery & Medi Spa (Health, Wellness and Fitness, 11-50 employees)
Chose WordPress
Not as user friendly, and much more bloated than these other lighter-weight CRMs, but the available integrations and total customization available from WordPress is unmatched in the industry.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Lead Business Coach for Massage Therapists in Marketing at Massage Champions (E-Learning, 1-10 employees)
Chose WordPress
I prefer Wordpress because it is open source and has a huge community of users and developers. So it is incredibly flexible already because of the plugins available, and it can be further customized to any extent by readily available developer talent.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In my opinion, WordPress has the best documentation compared to the rest. If the built-in functionality is not enough, WordPress has a great variety of plugins, which is not always the same for competitors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner at Small Business Help Group (Marketing and Advertising, 1-10 employees)
Chose WordPress
I chose to compare Shopify to WordPress because I develop a lot of ECommerce websites for my customers. WordPress, by far, offers more functionality. The WoCommerce plugins can be a little challenging to set up but is well worth the effort with the extensions they offer. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Freelance Web and Graphic Designer in Marketing at Cartagena Yates (Leisure, Travel & Tourism, 11-50 employees)
Chose WordPress
We have selected WordPress for simplicity of use and installation. We have not had any major problems with its use and best of all, it is free and has a large amount of documentation and user communities around the world. We have not had expenses with the use of this platform, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Analyst in Marketing at Orbis Education (Education Management, 51-200 employees)
Chose WordPress
We selected WordPress because of the community, flexibility, and cost. With the main reason being the community and support system that exists. This means we can find talent to make custom plugins, customize themes, and maintain the website easily and on a reasonable budget.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner in Information Technology at Eric Karkovack Web Design Services (Internet, 1-10 employees)
Chose WordPress
While Drupal and Joomla! are good platforms with dedicated followings, I've found them not quite as intuitive and easy to customize as WordPress. The designer, developer and user community of WordPress has grown quite a bit and that has led to better plugins, themes and even …
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info