WooCommerce vs. WP Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
WooCommerce
Score 8.4 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
$0
WP Engine
Score 7.2 out of 10
N/A
WP Engine is a website hosting service built to host WordPress for companies of any size, with features such as daily backups, firewall,SSL, and proprietary caching technology.
$35
per month
Pricing
WooCommerceWP Engine
Editions & Modules
Woo Enterprise
Contact Sales
Startup
$35
per month
Core
$400
per month (annual contract)
Enterprise
Custom
*Per Month
Offerings
Pricing Offerings
WooCommerceWP Engine
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.Discount available for annual billing on the Startup plan.
More Pricing Information
Community Pulse
WooCommerceWP Engine
Considered Both Products
WooCommerce
Chose WooCommerce
WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
WP Engine
Chose WP Engine
Provides a great balance of the two. Feature set is on par or better than Kinsta but with the usability and support associated with a hosting provider such as GoDaddy. The tailormade solutions for wordpress are very intuitive and provide great options to take control of your …
Chose WP Engine
We tried to run this site on Wordpress-optimized versions of hosting offered at MediaTemple and GoDaddy... neither sufficed.
Features
WooCommerceWP Engine
Online Storefront
Comparison of Online Storefront features of Product A and Product B
WooCommerce
8.0
96 Ratings
3% above category average
WP Engine
-
Ratings
Product catalog & listings8.095 Ratings00 Ratings
Product management8.096 Ratings00 Ratings
Bulk product upload7.378 Ratings00 Ratings
Branding7.383 Ratings00 Ratings
Mobile storefront9.388 Ratings00 Ratings
Product variations7.888 Ratings00 Ratings
Website integration9.496 Ratings00 Ratings
Visual customization7.192 Ratings00 Ratings
CMS7.974 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
WooCommerce
6.3
91 Ratings
19% below category average
WP Engine
-
Ratings
Abandoned cart recovery5.659 Ratings00 Ratings
Checkout user experience6.991 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
WooCommerce
8.5
85 Ratings
2% above category average
WP Engine
-
Ratings
eCommerce security8.585 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
WooCommerce
6.3
94 Ratings
20% below category average
WP Engine
-
Ratings
Promotions & discounts7.491 Ratings00 Ratings
Personalized recommendations5.174 Ratings00 Ratings
SEO6.483 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
WooCommerce
7.8
93 Ratings
3% below category average
WP Engine
-
Ratings
Multi-site management6.847 Ratings00 Ratings
Order processing8.391 Ratings00 Ratings
Inventory management8.290 Ratings00 Ratings
Shipping8.484 Ratings00 Ratings
Custom functionality7.586 Ratings00 Ratings
Best Alternatives
WooCommerceWP Engine
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Flywheel
Flywheel
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Pantheon
Pantheon
Score 9.8 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Pantheon
Pantheon
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WooCommerceWP Engine
Likelihood to Recommend
8.5
(93 ratings)
8.5
(31 ratings)
Likelihood to Renew
7.0
(4 ratings)
3.0
(1 ratings)
Usability
8.0
(12 ratings)
9.0
(3 ratings)
Support Rating
5.0
(1 ratings)
7.7
(6 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
WooCommerceWP Engine
Likelihood to Recommend
Automattic
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
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WP Engine
I am an enterprise user of WordPress and host over 7000 sites with WPEngine. Areas that I think they are well suited for include customers that need enterprise-level support and uptime and have more complex needs than a simple blog. They also manage scale well with a variety of isolated install options that you can scale up or down depending on your contract needs. They also provide premier support for enterprises and have highly knowledgable Technical Account Managers that provide a significant value add. If I were to look at where it isn't as appropriate for usage I would focus on the low-end needs and say while they do support small sites, there are options out there for cheaper hosting that lack the support a WPEngine gives you.
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Pros
Automattic
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
WP Engine
  • I love the database backups and how quickly & easy it is to restore from an old backup point. This gives me & my clients confidence that any change can be rolled back.
  • The built in caching & CDN mean that I have to spend less time worrying about the speed of the server & site. The caching has some side-effects that take getting used to (on-page dynamic PHP code sometimes needs to be moved to API endpoints), but this is true for most caching systems.
  • They have really good support for multiple environments. It's very easy to have separate production & staging environments. It's also very simple to deploy from staging to production, making product launches and large scale website copy changes much easier to coordinate.
Read full review
Cons
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Read full review
WP Engine
  • I'd like to see WP Engine offer their own monitoring solution. When I say monitoring, I mean specific use cases that may end up being something you could script. This would keep customers from having to pay for additional services like Pingdom, New Relic, etc.
  • I would like to see some proactive analysis done by WP Engine on their customer sites - at least on their home pages, and offer up suggestions. This kind of goes along with the other example.
  • Finally, it would be nice to see a "lighter" offering, perhaps a plan that costs $49 for those who want to host only a few sites, or even 1 site.
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Likelihood to Renew
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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WP Engine
I was in a situation where I had to bolt Wordpress on to an existing infrastructure that could not support it. If I ever end up in that situation again, please kill me. Other than that reasonably common use case, I don't think it offers a lot of value over robust shared hosting, virtual private server (VPS) or dedicated servers.
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Usability
Automattic
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
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WP Engine
From the onboarding and in the days afterward, it was very easy to get into the platform and begin creating important websites and configuring user options. The interface is easy to navigate, and the platform pages load quickly. Since the platform is built for Word plus press, it has features including backup, staging, maintenance mode, and direct WP-Admin login to make configuration and site management faster. We have never had any issues on the billing side of the account.
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Support Rating
Automattic
not muh support
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WP Engine
Support is generally great. Enterprise support is fantastic, with little to no wait times. I find that chat support can almost always take care of the problem without escalating to a ticket for a higher level of troubleshooting. The chat support for many other hosting providers can only handle basic issues. This is a big bonus for us to get quick and helpful answers.
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Alternatives Considered
Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
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WP Engine
While we still use GoDaddy for some services, WP Engine definitely has been a major upgrade for our WordPress hosting. In addition to faster load speeds, WP Engine has been more adept at allowing us to manage a high number of websites without straining the system. We have never used Network Solutions for our own hosting needs, but when we do interact with them on behalf of our clients, their systems always seem to be clunky and hard to use, and they often overcharge customers by selling them products they do not need.
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Return on Investment
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
WP Engine
  • WP Engine reduces our time investment and upkeep costs which increases our margins.
  • WP Engine simplifies site management with a built-in development server, which saves us headaches.
  • WP Engine itself is positioned as a premium service, which allows us to use their branding as a tool to close sales.
Read full review
ScreenShots

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.