Clearbit vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clearbit
Score 8.4 out of 10
N/A
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.
$20,000
Annually
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
ClearbitZoomInfo Sales
Editions & Modules
All Plans
$20,000.00
Annually
No answers on this topic
Offerings
Pricing Offerings
ClearbitZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.
More Pricing Information
Community Pulse
ClearbitZoomInfo Sales
Considered Both Products
Clearbit
Chose Clearbit
At that time we were thinking of a few more tools available in market. But once we reached out to them and got to know the features and ease of use, we narrowed down our search to Clearbit. Its integration with Salesforce with added features along with the pricing was best …
Chose Clearbit
Clearbit is a much more streamlined and digestible competitor.
Chose Clearbit
Clearbit is right up there with similar products. I find Clearbit useful in certain situations and specific industries. The user experience and integrations make it an easy tool to learn and use. In all this is a great tool, but I would like to see a broader range of data.
Chose Clearbit
Clearbit is the only solution that is both robust and pay as you go, making it really easy to get started and try it out.
ZoomInfo Sales
Chose ZoomInfo Sales
I've used a handful of tools in this category. LinkedIn Navigator is great for finding contacts at certain companies, but doesn't give very accurate contact information for individuals. Clearbit has a lot of inaccurate contact information and is better geared towards company …
Chose ZoomInfo Sales
Overall just a lot more data matches and features that fit all areas of the business.
Chose ZoomInfo Sales
ZoomInfo is building a GTM data monster! They are becoming a one stop shop for all your B2B data needs.
Chose ZoomInfo Sales
Within the company I'm in, they just buy the information from a third-party company or get it from people in India.
Chose ZoomInfo Sales
ZoomInfo provides great data quality, ease of use, strong integration & flexibility of the platform to find/use data.
Chose ZoomInfo Sales
ZoomInfo gives a better picture of the organization as a whole and how people are related to one another. It also gives contact info. Building lists is much easier and more accurate in ZoomInfo than in Sales Navigator. On the Sales Navigator side, it's nice to have a …
Chose ZoomInfo Sales
Overall, we have been most pleased with contact level data in the accuracy and completeness of the information about an individual.
Chose ZoomInfo Sales
We've trialed a few different tools over the years to make sure we're utilizing the best tool out there for our team. What we cared for most of all was data quality to make sure the team is using their time efficiently and ZoomInfo won out in regards to email and phone numbers …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

TrustRadius Insights
ClearbitZoomInfo Sales
Highlights

TrustRadius
Research Team Insight
Published

Clearbit and ZoomInfo are both sales intelligence software designed to help businesses create a marketing strategy and generate leads. ZoomInfo is built to provide businesses with a complete view of their customers and sales opportunities, it is most popular with mid-sized businesses.  Clearbit parses the internet in search of actionable information businesses can use to improve their sales campaigns.  Like Zoominfo, Clearbit is most popular with mid-sized businesses.

Features

Businesses use both Zoominfo and Clearbit to improve their sales campaigns, but they also have some standout features that set them apart from each other.

In addition to collecting product data and parsing data from the web, Clearbit provides businesses with analytics features they can use to make the most out of the data. In addition to collecting and analyzing data, Clearbit can also generate forecasts for the future.  Clearbit also provides features for managing customers, which can allow it to fulfil the functions of a CRM in a limited capacity for businesses looking to only purchase one tool.

Zoominfo provides a huge contact database with over 100 million business emails.  For businesses that want to reach the largest number of potential customers with email and marketing campaigns, Zoominfo is hard to match.  Additionally, Zoominfo has built in support for multiple users to collaborate using it.

Limitations

clearbit and Zoominfo both allow users to reach more prospective buyers, but they also have some limitations that are important to consider.

clearbit is an ideal tool for gathering information from the web and using it to  gain insights into prospects, but it doesn’t provide the built in reach that Zoominfo provides with its contact database.  Businesses looking to reach the most possible customers may prefer Zoominfo’s robust database.  Additionally, clearbit doesn’t include support for the collaboration of multiple users, so it may not be the best choice for an organization with a larger sales team.

Zoominfo provides a huge supply of contacts that sales teams can use to reach out to potential contacts, but clearbit can potentially provide more value over time providing accurate insights from various sources.  Additionally, Zoominfo doesn’t include customer management features, so businesses without a dedicated CRM tool may prefer clearbit.

Pricing

Both Clearbit and ZoomInfo do not offer detailed pricing information publicly, but businesses can reach out to vendors for a detailed quote.

Features
ClearbitZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Clearbit
8.7
19 Ratings
14% above category average
ZoomInfo Sales
7.6
657 Ratings
0% above category average
Advanced search9.017 Ratings7.8650 Ratings
Identification of new leads8.016 Ratings7.7612 Ratings
List quality7.018 Ratings7.1638 Ratings
List upload/download10.016 Ratings7.9601 Ratings
Ideal customer targeting10.014 Ratings7.6605 Ratings
Load time/data access8.017 Ratings7.9628 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clearbit
7.0
22 Ratings
7% below category average
ZoomInfo Sales
7.5
651 Ratings
0% below category average
Contact information7.021 Ratings7.2650 Ratings
Company information7.022 Ratings7.7646 Ratings
Industry information7.022 Ratings7.7621 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clearbit
8.6
21 Ratings
15% above category average
ZoomInfo Sales
7.4
637 Ratings
0% above category average
Lead qualification process9.013 Ratings8.052 Ratings
Smart lists and recommendations10.011 Ratings7.452 Ratings
Salesforce integration9.018 Ratings8.1433 Ratings
Company/business profiles8.018 Ratings7.5605 Ratings
Alerts and reminders9.08 Ratings7.3406 Ratings
Data hygiene7.018 Ratings6.5575 Ratings
Automatic data refresh8.016 Ratings6.7494 Ratings
Tags8.09 Ratings7.3431 Ratings
Filters and segmentation9.013 Ratings7.8584 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clearbit
8.5
5 Ratings
12% above category average
ZoomInfo Sales
6.3
209 Ratings
18% below category average
Sales email templates9.05 Ratings6.6206 Ratings
Append emails to records8.05 Ratings5.925 Ratings
Best Alternatives
ClearbitZoomInfo Sales
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClearbitZoomInfo Sales
Likelihood to Recommend
10.0
(22 ratings)
8.0
(678 ratings)
Likelihood to Renew
8.0
(2 ratings)
7.5
(16 ratings)
Usability
5.0
(1 ratings)
8.7
(4 ratings)
Support Rating
6.2
(2 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
6.9
(46 ratings)
User Testimonials
ClearbitZoomInfo Sales
Likelihood to Recommend
Clearbit
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
Clearbit
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
Clearbit
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
Clearbit
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Read full review
Usability
Clearbit
It is easy to use but doesn't cover enough compnaies.
Read full review
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Support Rating
Clearbit
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
Read full review
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
Read full review
Alternatives Considered
Clearbit
Clearbit has been extremely beneficial for our organization. We still use and have access to some other tools, but it's the net new targeting that stands out for us, rather than a BlackBox of accounts that are in the market. When it comes to paid social where tracking and quality are tricky to measure and manage, Clearbit is the best option out there.
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
Read full review
Return on Investment
Clearbit
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
Read full review
ScreenShots