Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Qobrix1https://media.trustradius.com/product-logos/67/IY/ZIZCU8BN2OJP-180x180.PNGEpicor BisTrack2https://media.trustradius.com/vendor-logos/Nr/YB/J8H1HQWJUJGT-180x180.JPEGWakeupsales3https://media.trustradius.com/product-logos/fd/ib/9EDHNN1H9M5H-180x180.JPEGKapture CRM4https://media.trustradius.com/product-logos/Di/E0/S8UAARZW5RKZ-180x180.JPEGManufacturing X Sales Platform (CRM & CPQ)5https://media.trustradius.com/product-logos/rr/rg/CZS7D4DQOF6M-180x180.JPEGAurea CRM6https://media.trustradius.com/product-logos/bf/gn/4PTULJP26IT6-180x180.JPEGWomply7https://media.trustradius.com/product-logos/v0/JX/BKWXP8G4ARPA-180x180.JPEGData2CRM8https://media.trustradius.com/product-logos/j5/wT/6TGPT92SXGHE-180x180.JPEGCompanyHub CRM9https://media.trustradius.com/product-logos/mZ/gr/QT7TKGSAXW9S-180x180.JPEGVersum10https://media.trustradius.com/product-logos/Nd/6F/4FJRCTZ0R4SP-180x180.JPEGLeadscore.io11https://media.trustradius.com/product-logos/fI/BJ/W1WXBUHUEWHD-180x180.JPEGProspect Stock-Aware CRM12https://media.trustradius.com/product-logos/29/8p/X30OA4XFUAF1-180x180.JPEGEvariant Healthcare CRM (HCRM)13https://media.trustradius.com/vendor-logos/d8/AP/OJC93Q3O1PA4-180x180.JPEGWhiz Sales14https://media.trustradius.com/vendor-logos/WC/N9/T6W1J4TL63DW-180x180.PNGSeoToaster CRM15https://media.trustradius.com/product-logos/sp/98/9CJB14WULLEN-180x180.JPEGSalestrail16https://media.trustradius.com/product-logos/Jb/nv/OEFCEIBX5DDV-180x180.JPEGMyMedLeads17https://media.trustradius.com/product-logos/Qr/31/OF78CQJDIDP7-180x180.JPEGFlectra18https://media.trustradius.com/product-logos/33/2c/BF8P0DU900L5-180x180.JPEGIntellasphere Brand Affinity Marketing System19https://media.trustradius.com/product-logos/Xf/47/6T03S4VKW2T2-180x180.JPEGMiTek Sales Simplicity20https://media.trustradius.com/vendor-logos/1M/WJ/THNZ59JK4TZE-180x180.JPEGShape Software21https://media.trustradius.com/product-logos/Xw/Zd/F02XVAQETP32-180x180.JPEGKeap22https://media.trustradius.com/product-logos/fp/kT/1JODHB5HTFMV-180x180.PNGChime CRM23https://media.trustradius.com/product-logos/x1/Wz/0FTWBVLLTAUF-180x180.jpgTrujay24https://media.trustradius.com/product-logos/gG/Oa/XP5AIHPBK9V3-180x180.jpgAIM (Alternative Investment Management)25https://media.trustradius.com/product-logos/xP/SY/2TLH3WESK3O5-180x180.PNG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (201-225 of 233)

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Qobo offers CRM and intranet solutions, as well as custom development.

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Epicor Software Corporation drives business growth. We provide flexible, industry-specific software designed around the needs of our manufacturing, distribution, retail, and service industry customers. More than 40 years of experience with our customers’ unique business processes and operational ...

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Andolasoft is a dynamic and custom web and mobile apps development company based in San Jose California USA. We design and develop web, mobile and eCommerce applications in technology like ruby on rails, PHP, CakePHP, WordPress, Magento, Odoo, Angular JS, iPhone and Android. We have highly experi...

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Kapture is a business automation CRM that helps you to manage sales and customer service in a single platform. With a mobile first focus, Kapture lets you manage your business on any device, anywhere. With Marketing, Sales, Operations and customer service, all in one single platform. The vendor...

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Aurea is the technology behind some of the world’s greatest customer experiences, for the largest and most successful brands. Aurea’s platform, engagement, and vertical solutions help companies create exceptional, end-to-end experiences for their customers – driving both retention and growth. Aur...

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Womply in San Francisco combines customer data management with reputation management via gathering and responding to customer ratings and reviews, with the goal of maximizing positive customer feedback and high ratings.

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Data2CRM was established in 2014 as a MagneticOne project and was acquired by Trujay Group in 2018. Since then, a new company Trujay got alive. Nowadays, both Trujay and Data2CRM services are popular all over the world: USA, Canada, the UK, France, Germany, and many other countries. The service i...

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CompanyHub is a Fully Customizable CRM: CompanyHub goes beyond storing custom fields. You can also create custom tables to store any kind of data like Projects, Payments, Schools, Properties, Courses etc. Records from different tables can be associated. You can change the labels (like change ‘Com...

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Versum is all-in-one, web-based hair & beauty salon software that will streamline your daily tasks, help you get more customers, and grow your business. The main features include: customer database with detailed appointment history, simple appointment book, SMS reminders and newsletters, stat...

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Leadscore is an affordable CRM suite with sales & marketing automation solutions dedicated to small companies with big ambitions. Leadscore was created for small businesses. We focus on intuitive interfaces, clean layouts, and a smooth user experience. Keep things simple and pick which featur...

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What is Stock-Aware CRM?Distributors, Manufacturers and Wholesalers know that selling physical products B2B involves unique operational challenges, meaning ordinary CRM's fall short. Stock-Aware CRM is different.Stock-Aware CRM is a new type of CRM specifically designed for Manufacturers, Distrib...

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Whiz Sales is a CRM software.The vendor says key capabilities include: Manage Expense Account OnlineControl Access RightsFacilitates Export & Import of DataAssign Tasks. Get Reminders.Syncs & IntegratesUsers can create, organize, review, and export expense statements by defining fields an...

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SeoSamba provides SambaSaaS, SeoToaster, NewsBlaster and AffiliGo. Their solutions are designed to help web agencies, etailers, franchises and enterprises build, manage and optimize websites for top search engine optimization. Founded in 2008, SeoSamba is based in Dover, DE.

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LiiD provides a solution for logging calls and emails to Salesforce and Microsoft Dynamics CRM.

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MyMedLeads is a lead management and sales automation tool for medical practices that uses call tracking software and website integration to capture, track and convert more leads into paying patients. The vendor says that automated sales funnel workflows drive action and eliminate tedious processe...

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With 10,000+ users Flectra is a fast growing open source ERP and CRM software. It aims to be an open source business app suite. The vendor says Flextra is a flexible, feature-rich, and cost-effective open source ERP system with modular design covering all essential aspects like CRM, Purchase, CMS...

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MiTek Sales Simplicity offers their flagship CRM for homebuilders and home sales, also providing content management for customer facing websites, document management, customer portal, and emarketing tools.

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According to the vendor, Shape Software helps users manage their business in one easy to use software. Shape's cloud-based CRM, Sales Management, and Marketing Automation tools offer multiple features designed to manage and automate online marketing and promotions via email and SMS, capture and s...

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Infusionsoft is leading the small business success movement. Unlike other software providers, Infusionsoft is solely focused on small business and provides one powerful sales and marketing solution. Combining CRM, marketing automation, e-commerce and payments solutions, with a vibrant marketplace...

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Chime is an all in one CRM solution suite. We offer help in generating leads, cultivating relationships, encouraging leads to close, and more. Chime provides team management features, lead and customer management and content management. We offer many solutions for agents and teams of all sizes.Ch...

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Initially launching in 2015 as a company that connects marketing and sales automation systems, Trujay quickly became experts in the industry, bringing technical savviness and extensive best practices for sales and marketing management. To accomplish Trujay’s consultative approach with each client...