Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Kapture CRM1https://media.trustradius.com/product-logos/RB/Zl/LNRT50GO1T5T-180x180.JPEGManufacturing X Sales Platform (CRM & CPQ)2https://media.trustradius.com/product-logos/rr/rg/CZS7D4DQOF6M-180x180.JPEGAurea CRM3https://media.trustradius.com/product-logos/bf/gn/4PTULJP26IT6-180x180.JPEGWomply4https://media.trustradius.com/product-logos/v0/JX/BKWXP8G4ARPA-180x180.JPEGData2CRM5https://media.trustradius.com/product-logos/j5/wT/6TGPT92SXGHE-180x180.JPEGCompanyHub CRM6https://media.trustradius.com/product-logos/mZ/gr/QT7TKGSAXW9S-180x180.JPEGVersum7https://media.trustradius.com/product-logos/Nd/6F/4FJRCTZ0R4SP-180x180.JPEGLeadscore.io8https://media.trustradius.com/product-logos/fI/BJ/W1WXBUHUEWHD-180x180.JPEGProspect Stock-Aware CRM9https://media.trustradius.com/product-logos/29/8p/X30OA4XFUAF1-180x180.JPEGEvariant Healthcare CRM (HCRM)10https://media.trustradius.com/vendor-logos/d8/AP/OJC93Q3O1PA4-180x180.JPEGWhiz Sales11https://media.trustradius.com/vendor-logos/WC/N9/T6W1J4TL63DW-180x180.PNGSeoToaster CRM12https://media.trustradius.com/product-logos/sp/98/9CJB14WULLEN-180x180.JPEGSalestrail13https://media.trustradius.com/product-logos/Jb/nv/OEFCEIBX5DDV-180x180.JPEGMyMedLeads14https://media.trustradius.com/product-logos/Qr/31/OF78CQJDIDP7-180x180.JPEGIntellasphere Brand Affinity Marketing System15https://media.trustradius.com/product-logos/Xf/47/6T03S4VKW2T2-180x180.JPEGShape Software16https://media.trustradius.com/product-logos/Xw/Zd/F02XVAQETP32-180x180.JPEGFlectra17https://media.trustradius.com/product-logos/33/2c/BF8P0DU900L5-180x180.JPEGMiTek Sales Simplicity18https://media.trustradius.com/vendor-logos/1M/WJ/THNZ59JK4TZE-180x180.JPEGTrujay19https://media.trustradius.com/product-logos/gG/Oa/XP5AIHPBK9V3-180x180.jpgChime CRM20https://media.trustradius.com/product-logos/x1/Wz/0FTWBVLLTAUF-180x180.jpgRecruit CRM21https://media.trustradius.com/product-logos/ao/qK/A2RD2L70KTD8-180x180.JPEGZendesk Sunshine22https://media.trustradius.com/vendor-logos/rn/0p/FJM3W6C00CJ4-180x180.PNGEkmob23https://media.trustradius.com/product-logos/Rc/Hx/4731VBPFZCJR-180x180.JPEGSimpleCRM24https://media.trustradius.com/product-logos/bJ/OA/NFV9NVIIDOP1-180x180.PNGUPilot25https://media.trustradius.com/vendor-logos/lI/Rd/RGBTMFAWUEMG-180x180.PNG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.


Multiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.

Customer Relationship Management Software Features

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Acceleration and Enablement

CRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Sales forecasting

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Lead scoring and qualification

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.


Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

Marketing CRM Software

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.


Integrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.


Marketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation tools include a built-in CRM system (e.g. HubSpot and SharpSpring). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (201-225 of 236)

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Kapture is a business automation CRM that helps users manage sales and customer service in a single platform. With a mobile first focus, Kapture lets users manage a business on any device, anywhere, supporting Marketing, Sales, Operations and customer service all in a single platform. The vendor s…

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Aurea CRM is a comprehensive customer relationship management solution that is designed to enable companies to drive customer engagement tools deep into their sales organization. The vendor says with end-to-end capabilities for sales and marketing, this solution provides a one-stop-shop that deliver…

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Womply in San Francisco combines customer data management with reputation management via gathering and responding to customer ratings and reviews, with the goal of maximizing positive customer feedback and high ratings.

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Data2CRM was established in 2014 as a MagneticOne project and was acquired by Trujay Group in 2018. Since then, a new company Trujay got alive. Nowadays, both Trujay and Data2CRM services are popular all over the world: USA, Canada, the UK, France, Germany, and many other countries. The service is a…

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CompanyHub is a Fully Customizable CRM: CompanyHub goes beyond storing custom fields. You can also create custom tables to store any kind of data like Projects, Payments, Schools, Properties, Courses etc. Records from different tables can be associated. You can change the labels (like change ‘Compan…

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Versum is all-in-one, web-based hair & beauty salon software that will streamline your daily tasks, help you get more customers, and grow your business. The main features include: customer database with detailed appointment history, simple appointment book, SMS reminders and newsletters, statist…

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Leadscore is an affordable CRM suite with sales & marketing automation solutions dedicated to small companies with big ambitions. Leadscore was created for small businesses. We focus on intuitive interfaces, clean layouts, and a smooth user experience. Keep things simple and pick which features …

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According to the vendor, Prospect CRM is the solution for Distributors, Wholesalers and Manufacturers who need to sell B2B products and inventory.Prospect 365 is the most integrated Cloud-based CRM and B2B Trade Portal platform for businesses with accounting solutions including Exchequer, Sage, Pega…

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Whiz Sales is a CRM software.The vendor says key capabilities include: Manage Expense Account OnlineControl Access RightsFacilitates Export & Import of DataAssign Tasks. Get Reminders.Syncs & IntegratesUsers can create, organize, review, and export expense statements by defining fields and c…

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SeoToaster CRM is ideal for any website-centric organization or campaign, as it ships with its own mobile friendly landing pages builder, full blown Content Management System, and web store supporting digital downloads. Track ad campaigns effectiveness, behaviors across sites, downloads, chat conver…

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Salestrail is an app aimed towards boosting sales productivity. In brief, the solution consists of an app, which allows salespeople to log their calls, emails and meetings automatically to Salesforce. It also keeps track of active tasks, making sure our clients never miss a beat on their sales. Our …

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MyMedLeads is a lead management and sales automation tool for medical practices that uses call tracking software and website integration to capture, track and convert more leads into paying patients. The vendor says that automated sales funnel workflows drive action and eliminate tedious processes, …

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According to the vendor, Shape Software helps users manage their business in one easy to use software. Shape's cloud-based CRM, Sales Management, and Marketing Automation tools offer multiple features designed to manage and automate online marketing and promotions via email and SMS, capture and serv…

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With 10,000+ users Flectra is a fast growing open source ERP and CRM software. It aims to be an open source business app suite. The vendor says Flextra is a flexible, feature-rich, and cost-effective open source ERP system with modular design covering all essential aspects like CRM, Purchase, CMS, P…

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MiTek Sales Simplicity offers their flagship CRM for homebuilders and home sales, also providing content management for customer facing websites, document management, customer portal, and emarketing tools.

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The vendor says they understand the challenges faced by agencies, marketing groups, sales teams, and business of all sizes.With so many CRM platforms to choose from, and many new options coming out every day, the likelihood of you needing to migrate your data from one CRM to another is very high. Th…

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According to the vendor, Chime is an all in one CRM solution suite. Chime aims to help users generate more leads, cultivate relationships with their customers, and encourage leads to close. Chime provides team management features, lead and customer management, and content management capabilities. Th…

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Recruit CRM is an Applicant Tracking System which is designed to help recruitment agencies, executive search firms, headhunters, and independent recruiters perform better. Recruit CRM helps you manage candidates, clients, contacts, resumes, and emails in one place. Source candidates, clients, and …

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Zendesk Sunshine is a CRM built on Amazon AWS designed for flexibility and centralization of customer data and interaction logs, providing integrations with many popular apps including the Zendesk Suite.

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Companies with mobile teams and field operations have some common problems such as inefficiency in management of mobile teams, communication difficulties, inability to get instant data from field, offline mobile team on the field. All these problems lead to lack or deficiency in decision-support sys…

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SimpleCRM is a tool designed to simplify sales operations and improve efficiency. The vendor presents their Sales CRM as a technology that enables users to close more deals, increase sales, and improve forecast accuracy.SimpleCRM Includes:Sales & Marketing - Expand market reach, drive sales and …

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UPilot is a technology platform designed to deliver the core functionalities of a Sales CRM from the company of the same name in Sunnyvale, providing contact management, deal tracking, and related features.

TrustRadius Top Rated for 2020

2020 Top Rated Customer Relationship Management (CRM) Software

There are plenty of options out there, but here's our shortlist of the best Customer Relationship Management (CRM) Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.