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Sales acceleration software helps to speed up the sales cycle by automating administrative tasks and streamlining sales processes. These tools are designed with the goals of increasing sales velocity and making individual sales reps more in mind. This is similar to, but slightly different from, the primary goal of sales enablement software, which focuses more on sales behavior and equipping salespeople with quality materials, quality opportunities, and best practices.
There is certainly overlap between sales enablement and sales acceleration software; many products bundle features of both, and some vendors use these terms interchangeably. In general, sales acceleration is a strategic initiative to have more sales conversations, shorten the sales cycle, and/or close more deals.
Sales acceleration software usually falls into one or more of the following categories, depending on which tasks and processes they aim to make more efficient:
Configure, Price, Quote (CPQ), such as Apttus and Salesforce CPQ.
Conversation Intelligence Software, such as Chorus.ai and Gong.io.
Sales Proposal Automation, such as Qvidian, PMAPS, Sofon, and Octiv.
Customer Relationship Management (CRM), such as Oracle Sales Cloud.
Sales Email Tools, such as Yesware.
Sales Intelligence (especially prospecting tools), such as LeadFuze and AdDataExpress.
Sales Dialers and click-to-call software, such as ConnectLeader Click Dialer.
While vendors in most of these categories use the term "sales acceleration" somewhere in their value proposition, vendors that use this label as their primary categorization have bundled multiple feature sets together from across these categories.
Before investing in one or more of the types of tools mentioned above, consider the following key factors:
Type of tool: Are you looking for a specific type of software, like a sales CRM, email tracking tools, CPQ software, or sales intelligence tools? Certain products focus exclusively on one capability area, while sales engagement platforms like SalesLoft, Outreach, and VanillaSoft tend to cover a wide range of sales acceleration and enablement capabilities. Because of this, point solutions like an email tracking tool or CPQ product are typically less expensive than comprehensive sales engagement platforms.
Integrations: Will the product integrate well with the other sales and marketing software you’re currently using? Integrations between sales acceleration and CRM and marketing automation software are often critical for maintaining accurate contact records and other types of customer data.
Prices for sales acceleration software can vary widely, depending on the type of product, the number of user licenses required, and the number of features that are included. Larger sales engagement style platforms can cost multiple thousands of dollars. Most vendors that sell more comprehensive sales engagement or sales acceleration software do not publicly display pricing on their website. Interested buyers should request a quote directly from the vendor.
Smaller solutions, like email tracking tools, are typically much cheaper. For example, prices for sales email tracking tools can range from $325 per user per month up to $75 per user per month.
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SalesLoft is a platform that creates an engine for revenue teams to communicate with customers, navigate the sales process, and replicate success. SalesLoft guides and automates dynamic sales plays, facilitates coaching, and provides the dashboards and insights needed to achieve…
Groove is a sales engagement platform for enterprises using Salesforce, boasting ease-of-use, ease-of-administration, and cross-team collaboration. Built for the needs of full-cycle sellers, Groove automates non-sales activities so that reps can spend more time building relationships…
XANT (formerly InsideSales.com) Playbooks aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine…
Oracle CX Sales (formerly the Engagement Cloud, and before that the Oracle Sales Cloud) is a sales automation software accessible through Microsoft Outlook, iOS, and Android, along with territory and quota management and social collaboration. CX Sales includes modules such as the…
VanillaSoft is a solution for managing inside sales and lead management processes. The vendor says typical CRM software requires manual intervention and decision making by salespeople before they ever pick up the phone or send an email. In comparison, the vendor says VanillaSoft…
Freshworks CRM (formerly Freshsales) is an all-in-one sales CRM software with features like built-in phone and email, lead scoring, visual sales pipeline, reports and dashboards, automations, and mobile apps, ensuring that sales reps do not have to juggle between multiple tools to…
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
Salesforce CPQ (formerly SteelBrick) is built and delivered on the Salesforce Platform and Salesforce1 Mobile App which enables users to create accurate sales quotes quickly and submit error-free orders on the fly from any device.
Qvidian RFP & Proposal Automation is a cloud-based RFP and proposal automation software that is designed to empower enterprises to win more business by streamlining processes, improving productivity, and creating more effective sales documents. The vendor’s value proposition…
Apttus CPQ, now from Conga (the company formed from the merger of Apttus and Conga in May 2020), aims to help companies drive optimal sales behavior by guiding reps to the right products and prices to meet business objectives.According to the vendor, key benefits of using the product…
InsideSales.com provides a sales acceleration platform that is built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both the salesperson and buyer.
Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global…
Conga Composer is a solution that helps organization is designed to help organizations streamline the creation and distribution of Salesforce reports. The solution can be used to generate invoices & receipts, proposals and quotes.
Chili Piper is a suite of automated scheduling tools designed to help revenue teams convert more leads into qualified meetings. Its intelligent Concierge form scheduler offers a way for inbound leads to book a meeting or start a phone call immediately after submitting a form on a…
Salesmate is a sales CRM that is designed to help sales reps be more productive, increase their sales and engage deeply with their customers. The vendor’s value proposition is that Salesmate makes it easier for businesses to manage their pipeline, save time at all stages of the sales…
Velocify is a sales acceleration and automation solution acquired by Ellie Mae in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales…
Salesflare headquartered in Antwerp offers their small business intelligent CRM, providing automated event tracking and related features designed to aid the operations of SMBs.
According to end-user feedback on TrustRadius, the top-rated sales acceleration tools are:
Software buyers on TrustRadius frequently compare these products with alternative sales acceleration products like HubSpot Sales Hub, Apollo, Pardot, Gong.io, and Pipedrive.
