The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…
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Foundry ABM
Score 8.5 out of 10
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Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
In my experience, 6sense has better match rates. Match rates are the foundation of an ABM platform. If you can't identify the company, you can't tie the activity to it. All other features are pointless if you can't trust the account data. Aside from that, I think 6sense has …
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website …
It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons. 1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client …
Light years ahead of these products. Technology advancements are tremendous and having the roadmap to ensure you're maintaining market leadership position is critical and can change every year. We have extremely high confidence based on our research that 6sense will maintain …
The 6sense team was much more responsive during our evaluation period and provided much more support. The 6sense team also promised us a Microsoft Dynamics 365 integration shortly after we purchased (which was a huge selling point), but we have yet to see much movement here a …
I think it's more suited for people or the access that we have. Sales intelligence and the predictive model. It's more suited for people on the demand gen side, the actual iframe itself. Then sales intelligence is for our sales team. It makes sense for demand gen and ABM analysts have access to both, but truthfully, our source of truth and bread and butter is the predictive model.
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
It makes my job a lot easier in terms of sales is an art as well as a science. It provides that science and the methodology of understanding who is the best people for me to reach out to and at what time should I prioritize certain companies for Q4 versus immediate. It kind of helps balance with my book of who's worth engaging with and getting out in front of versus those that I can probably schedule something for down the line and continue to nurture.
The only thing that I can think of, and it's not something that I particularly find annoying, but I know that executives, when they do have pushback about the tool, the thing that I hear them say is that they want that ability to see not just how 6sense is impacting from an attribution standpoint, the sale, they want to see more broad attribution capabilities within the tool. I actually think that having a marketer's level knowledge of the technology, I think it probably could be accomplished. That's a possibility that I think would make it an even easier sell internally or externally.
The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
Campaigns with multiple steps, I do hear this is in the works.
It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
I rated 6Sense a 10 because it has become an indispensable tool for our sales and marketing teams. The platform’s ability to identify high-intent accounts and provide actionable insights has significantly improved our targeting and engagement strategies, resulting in better conversion rates and a more streamlined workflow. Its predictive capabilities give us a competitive edge by allowing us to reach prospects at the right time with personalized messaging. Additionally, 6Sense’s seamless integration with our existing tech stack and CRM makes it easy for our teams to collaborate and align on shared goals. The value it brings to our business development efforts ensures it remains a crucial part of our growth strategy.
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
I would say prioritizing accounts that 6sense is telling us to do has increased our win rates, has increased our meeting rates, our SDRs, prioritizing six QA from 6sense has greatly increased the amount of meetings they've been able to book. Then from there, open opportunities. Almost all of our closed won opportunities had extensive outreach via marketing. That was because of our knowledge of them through 6sense.
Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
There have been no negative impacts to ROI from Triblio.
