TrustRadius: an HG Insights company

beehiiv

Score9.8 out of 10

4 Reviews and Ratings

What is beehiiv?

beehiiv is an email newsletter content creation and distribution platform from the company of the same name in New York. It boasts a sleek minimalist editor with flexibility, and customization, and a no-code template editor used to build a newsletter. Users can create content exclusively for different subscriber tiers and segments while beehiiv handles user authentication, paywalls, subscription management, and billing.

Top Performing Features

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 8

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.5

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 8

Areas for Improvement

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.3

  • URL Validation

    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

    Category average: 8.8

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.3

Best newsletter service provider from our analysis

Use Cases and Deployment Scope

We use beehiiv for our newsletter at <a href="https://thereach.ai/">https://thereach.ai/</a>. It was quite an in-depth analysis on what newsletter provider to find, and while beehiiv is a bit pricier than everyone else I think it has the correct tools, features and customer service to help us with what we need. One of the biggest standouts was the ability to customize the signup form and tailor it to whatever widget, email, or link you can think of. Of course, the crazy amount of features that you can use to tailor the actual newsletter - that requires a review on its own. But we are very satisfied.

Pros

  • Signup forms
  • Ease of use
  • Available documentation and video tutorials

Cons

  • Pricing model - too steep
  • Weekly demo sessions or Q&As

Return on Investment

  • Ease of use translates into more time focused on core business

Alternatives Considered

Mailchimp

Other Software Used

WordPress, Planable, SiteGround