Overall Satisfaction with Experiture Marketing Platform
The lines between marketing and sales functions in our organization are blurred. Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns. The entire campaign creation process is graphical and intuitive.
- The user interface is very accessible.
- The campaign designer is logical and intuitive.
- Robust capabilities for complex campaigns.
- Very difficult to assess additional room for improvement, as we are early in our experience.
- Definitely provides a platform for dynamic campaigns and relationships.
- Its ability to get information to sales people, allows more timely follow-up and closings
The product has all of the power of a Hubspot. But it is much easier to get up and running, and to use by multiple team members on a day to day basis. This product was built with a broad array of users in mind.
Experiture Feature Ratings
Using Experiture Marketing Platform
2 - Sales and Marketing
2 - Very easy to plug and play for a smaller outfit like ours.
- Email Campaigns
- Scoring
- Dynamic Content
- Dynamic content
- Turning the sales guys loose and letting them design some of their own campaigns.