TrustRadius: an HG Insights company

GoSquared

Score9 out of 10

25 Reviews and Ratings

What is GoSquared?

GoSquared provides real-time website analytics to sites of all sizes. The real-time dashboard displays website analytics on an individual visitor basis. The Now App displays concurrent analysis (the visitors who are on your site right now) of your site performance. The Trends App displays historical, trends and comparison analysis on real-time data. You don't have to wait 4 - 24 hours in order to compare todays current performance against last years. The Ecommerce App displays the same freshness of data and allows the user to easily filter products by transactions, revenue and quantity. GoSquared also features a RESTful API for developers to build their own analytics tools. It is the same API that powers GoSquared and there is additional data that isn't found in the dashboards.

Media

Now Dashboard. What's happening on your website right now – in real time
Trends Dashboard. The simple, curated real time analytics reporting dashboard.
GoSquared Profiles. A true view of all of your leads browsing behaviour, from the moment they landed on your website.
GoSquared Customer Data Hub. Segment your leads based on their web behaviour and trigger real time marketing automation.
GoSquared. Capture more leads and communicate with site visitors with intelligent live chat.

1 / 5

GoSquared - A new way to manage most of your tasks.

Use Cases and Deployment Scope

This is a great tool to organize your thoughts by getting the data effectively. The interface is quite user-friendly and even a layman using it for the first time can decode the way the tool has to be used to its full potential.

Pros

  • Data Analytics.
  • Live Chat and Sales.
  • Lead Management.
  • Dashboard

Cons

  • Emails linked/synched with the existing user accounts.
  • Chat Interface
  • Automated Bot Response.

Most Important Features

  • Web Analytics.
  • Chat Support.
  • Emails/Messaging.

Return on Investment

  • Top-to-bottom funnel conversion.
  • Increased NPS.
  • Reduced TAT to respond.

Alternatives Considered

Google Analytics, Adobe Analytics and Heap

Other Software Used

Google Analytics, Adobe Analytics, Heap

Good alternative to Mixpanel, Intercom and the others.

Use Cases and Deployment Scope

We have been using GoSquared for three primary use cases across different functions, and we plan to onboard other mission-critical teams on the platform. At the moment, our use cases are pretty simple; 1) Web Analytics - for the marketing team 2) Email campaigns - for the sales and marketing teams 3) Replacement for Intercom - live chat - for sales and customer support teams.

Pros

  • We are a privacy-led data intelligence company hence every product that we use must be focused on privacy and that is where GoSquared shines, especially from a web analytics point of view.
  • GoSquared has basically helped us replace Intercom - we were paying for Intercom but we weren't really using it completely due to it being more or less a point solution.
  • It has also helped replaced Outreach.io for us as the email messaging is pretty much on point. Both our sales and marketing team use GoSquared along with Hubspot for marketing messaging.

Cons

  • There aren't really too many negatives but GoSquared's customer support definitely could make use of some more training. Not that we need to reach out to support too often.
  • Maybe a few more integrations with other platforms out there.
  • Reporting could definitely be improved, exporting it to Excel is a bit of an hassle.

Most Important Features

  • Real time web analytics, more importantly, access to daily email reports.
  • Ability to respond to clients quickly.
  • Integrations with Slack and Zapier.
  • Privacy led - it doesn't collect and personally identifiable information or PII.

Return on Investment

  • TAT for customer queries has come down drastically - we have been seeing higher conversions for trials since we implemented GS.
  • I end up spending a lot of my time on the GS platform - can't really mark it as a positive or a negative comment.
  • Our email marketing campaigns have been getting better responses ever since we moved to GS, although our messaging does have an impact on the response rate.

Alternatives Considered

Intercom and Mixpanel

Other Software Used

HubSpot CRM, Outreach, LinkedIn Sales Navigator

GoSquared is just superb

Pros

  • Real-time usage
  • Trending usage over the last week or month
  • Great overview of all site usage

Cons

  • Pricey
  • Lack of good features on cheaper tiers - e.g. a usable chat service
  • Buggy RSS feed integration

Return on Investment

  • Better view of traffic spikes on very busy sites
  • Live chat is very useful for communicating with users
  • Its an extra selling point for new clients

Alternatives Considered

Chartbeat

Other Software Used

JIRA Software, Google Analytics, Quote Roller, Xero

Need Real Time Analytics for Your Site? Then GoSquared.

Pros

  • Provides real-time statistics and trends which is invaluable to representative to establish solid connections with our customers
  • Allows us to see current trends and product engagement. Also allows us to compare unique visitor counts with relevant dates.
  • You can go big as you need, and pay as you need with instantly upgradable and affordable plans.
  • Customizable dashboard is a great add-on for representatives to remove screen clutter and have clean information
  • You can always directly communicate with your customers by integrating another component to your site.

Cons

  • It would be better if it would have some kind of history, so we can dig further information.

Return on Investment

  • It allows us to see customer interest in real time
  • It increased employer efficiency

Usability

The last analytics tool you'll ever need!

Pros

  • Real-time Analytics
  • Quickly and easily view past data
  • Analytics are easy to understand and process.

Cons

  • They recently added e-commerce analytics. This is an amazing new feature, but requires a plan upgrade to use it.
  • Better filtering and exporting of past data.

Return on Investment

  • GoSquared has given us the opportunity to offer more value to our clients. Now, we not only build a beautiful website for them, but then can give them the tools to see how well their website is doing.