SAP Customer Data Solutions

Score8.1 out of 10

110 Reviews and Ratings

What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.

Categories & Use Cases

Media

Customer Login in SAP Enterprise Consent and Preference Management

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Website personalization
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Category average: 8.8
Customer Data Governance
Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.
Category average: 8.4
Identity Resolution
Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.
Category average: 8.1

Data Connectors
Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.
Category average: 6.8
Traffic allocation control
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
Category average: 5.5
Data Storage
Data consolidation and warehousing capabilities.
Category average: 6.1

Verified User

Consultant in Information Technology (10,001+ employees employees)

Use Cases and Deployment Scope

In our organization we implement SAP Customer Data Solutions for our clients. Our clients are typically looking for ways to gain insights on their customers in a central repository to have a single customer view from multiple data sources. The fragmented customer profile data information in the organization is causing miss of sales. By combining into a single profile, analysts can make right decisions quicker.

Pros

Single profile view
Reporting
Insights and analytics

Cons

Overall front-end design for back office user can be improved

Return on Investment

Overall saw increased customer sales
better targeting
better repeat customer

Verified User

Consultant in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

A central database for capturing customer data and consent to share with other systems and services within the organization.

Pros

Consolidate customer records.
Single source of truth.
Entry point for multiple systems to connect customer data.

Cons

Screen sets
Security rules

Return on Investment

New customer registrations.
Increased customer retention.
Decreased churn.
CLV increased over time.

Alternatives Considered

SAP Marketing Cloud and Emarsys

Other Software Used

SAP Marketing Cloud, SAP Service Cloud, Emarsys, Annex Cloud Customer Loyalty Platform

Noah Burton View profile

Owner, PTA, CSCS in Customer Service at Core Rehab (11-50 employees employees)

Use Cases and Deployment Scope

SAP Customer Data Solutions has been very helpful for out staff to simplify processes and systems in our medical practice. It's most helpful to streamline data entry and management of company data. Our staff has not had any issues or complaints with use. They would recommend the product to a wide variety of businesses and uses.

Pros

Data management
Ease of use
Stream lines data entry

Cons

Multiple layers of access
too many layers of security
little challenging to learn at first

Return on Investment

Inc customer retention
Inc profitability
staff retention

Alternatives Considered

ASAP FOODZ

Other Software Used

ASAP FOODZ, DataWeave, Above Data

Nitesh Dabholkar

Technical Support Engineer in Information Technology at Route Mobile Limited (501-1000 employees employees)

Use Cases and Deployment Scope

SAP Customer Data Platform has provided our sellers with a one-stop shop for everything they need to sell because we now store all marketing content within the platform where they can find dynamically updated content from any device. Implementing SAP Customer Data Platform allowed for an open dialogue between sales and marketing that led to attracting the accounts that our sales team values most while serving up a unique web experience for those accounts.

Pros

Greater alignment between Sales & Marketing
Timely identification of opportunities
It enables us to make key accounts in real-time as people visit our website

Cons

Customization may require significant resources and expertise
Less compatible with non SAP systems

Return on Investment

We had a 29% conversion from inactive to active accounts
Over 20X increase in time on website
5X click-through-rate with dynamic vs. static content

Alternatives Considered

Customer.io

Other Software Used

IBM Turbonomic, Amazon Virtual Private Cloud (VPC), Cisco Secure Network Analytics

Greg Meyer

Head of Marketing Technology in Information Technology at Optiemus Infracom Ltd (501-1000 employees employees)

Use Cases and Deployment Scope

Within 90 days of going live, the SAP Customer Data Platform was already deeply ingrained in the organization's processes and delivering results aligned with ambitious goals for growing the company's subscription and premium services lines of business. The user-friendly interface and governance controls allow us to interact with data in real time to size audiences, generate insights, and validate hypotheses.

Pros

Central hub for creating personalized brand experiences.
Robust cross-channel orchestration capabilities.
Self-service makes it far easier to turn behavioral data into attributes.

Cons

Could improve tabs.
Not easy to customize.

Return on Investment

35% increase in repeat purchase rate.
80% decrease in campaign lead time.
40% increase in retention across key customer segments.

Alternatives Considered

Hightouch and ZoomInfo SalesOS

Other Software Used

SAP S/4HANA Cloud, IBM Robotic Process Automation

Akamai CDN

ForgeRock Identity Platform, now part of Ping

Auth0

SAP Customer Data Solutions

What is SAP Customer Data Solutions?

Categories & Use Cases

Media

Key Features

Top Performing Features

Website personalization

Customer Data Governance

Identity Resolution

Areas for Improvement

Data Connectors

Traffic allocation control

Data Storage

Reviews

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