Showpad has increased our company's sales performance by at least 65%
Use Cases and Deployment Scope
I use Showpad to increase customer acquisition. The software allows me to see in real-time when my clients open content I send to them. When a client opens my content, it lets me know which content they viewed. Say if I sent four documents and a video; Showpad will let me know which PDF file was viewed or not viewed. It will also let me know which pages my client looked at the longest. If the video was never played or stopped at 1 minute and 52 seconds, I will know.
Pros
- Explicit details on customer engagement
- Visibility on which content was viewed or ignored
- The ability to have a hub of files or folders that I can easily select which to send and which not to send
- There is a tool within it to send an email, that also lets me know when the client has opened it or clicked the links
Cons
- I would like to see Showpad implement the option to see if the content was shared with another person.
- I could see an improvement if Showpad had the ability to send auto-reminders to engage clients to open content if it hasn't been opened yet.
- There is very little room for improvement for Showpad, this software is one of a kind
Most Important Features
- Ability to see which content was viewed or ignored
- Ability to have a library of content at your disposal for selection
- Visibility to see duration of time your recipient has viewed or closed content
Return on Investment
- My clients are 65% more likely to pick up my calls when I call them within the hour after they have viewed the content I shared with them.
- After seeing which content my clients viewed most/longest, my clients are 100% more engaged seeing I am able to speak upon what is relevant to them.
- My clients have a better experience working with me as they feel that I simply "understand them better"
Other Software Used
Salesforce CMS, Mailtrack, monday.com
