TrustRadius Insights
Businesses across various industries have found TouchpointMX to be an invaluable tool for collecting and analyzing customer feedback from …
Overview
What is Touchpoint MX?
Touchpoint MX is an Omni-channel Marketing platform that helps businesses engage customers with marketing campaigns. The solution supports Loyalty, Auctions, Promotions, Surveys, Mobile, Web and Email. The solution aims to help users reduce churn, retain existing customers, increase ROI. Having…
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What is Touchpoint MX?
Touchpoint MX is an Omni-channel Marketing platform that helps businesses engage customers with marketing campaigns. The solution supports Loyalty, Auctions, Promotions, Surveys, Mobile, Web and Email. The solution aims to help users reduce churn, retain existing customers, increase ROI. Having…
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Product Details
- About
- Competitors
- Tech Details
What is Touchpoint MX?
Touchpoint MX is an Omni-channel Marketing platform that helps businesses engage customers with marketing campaigns. The solution supports Loyalty, Auctions, Promotions, Surveys, Mobile, Web and Email. The solution aims to help users reduce churn, retain existing customers, increase ROI. Having many disparate systems and no single source of truth for customers can be hard to manage. Touchpoint MX takes care of that issue, and boasts using targeting based on customer behaviours at a fraction of the cost of most other companies.
Touchpoint MX Features
Email & Online Marketing Features
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Touchpoint MX Screenshots
Touchpoint MX Competitors
Touchpoint MX Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | New Zealand, Australia, Canada, United Kingdom, United States of America |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Businesses across various industries have found TouchpointMX to be an invaluable tool for collecting and analyzing customer feedback from multiple channels. By using this software, they are able to gain a comprehensive understanding of their customers' needs and preferences. This helps them create personalized and effective marketing campaigns that resonate with their target audience.
With TouchpointMX, businesses can engage with their customers through various channels and measure the performance of their marketing campaigns. Users have reported that this has led to increased customer engagement and revenue, as they are now able to create more targeted and impactful marketing campaigns.
One particular area where TouchpointMX excels is email marketing. Businesses have found that by utilizing this software, they are able to improve customer loyalty and advocacy through more relevant and tailored email campaigns. The ability to view a single, unified profile of the customer and their behaviors allows businesses to market with true meaning, resulting in greater customer satisfaction and brand loyalty.
Furthermore, users appreciate the collaborative and customer-centric approach of Touchpoint Group, the provider of TouchpointMX. Their responsive team is always ready to assist, ensuring a seamless customer engagement experience.
Overall, businesses find that TouchpointMX solves key business problems by providing them with a deeper understanding of their customers and enabling them to create targeted marketing campaigns that drive engagement and revenue. With its user-friendly interface and comprehensive features, it is no wonder why so many businesses choose TouchpointMX as their preferred customer feedback analysis tool.