Name: Touchpoint MX
Author: Touchpoint Group

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Text Editors

Development

Alumni Management

Education

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Digital Rights Management (DRM)

File Sync

Objectives and Key Results (OKR)

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Performance Management (APM)

Asset Tokenization

Blockchain Analysis

Cloud Storage

Data Center Backup

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Network Performance Monitoring

Network Traffic Analysis (NTA)

Robotic Process Automation (RPA)

Runtime Application Self-Protection

SQL Server Performance Monitoring

Telecom Expense Management (TEM)

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Conversion Rate Optimization

Customer Advocacy

Customer Loyalty Program

Email Marketing

Employee Advocacy

Location Intelligence

Marketing Automation

Personalization Engines

Presentation

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales Pipeline

Sales

Data Loss Prevention

Security

Automotive

Camp Management

Card Management

Healthcare Learning Management

Online Voting

Practice Management

Revenue Cycle Management (RCM)

Tour Operator

Warranty Management

Vertical-Specific

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Businesses across various industries have found TouchpointMX to be an invaluable tool for collecting and analyzing customer feedback from multiple channels. By using this software, they are able to gain a comprehensive understanding of their customers' needs and preferences. This helps them create personalized and effective marketing campaigns that resonate with their target audience.

With TouchpointMX, businesses can engage with their customers through various channels and measure the performance of their marketing campaigns. Users have reported that this has led to increased customer engagement and revenue, as they are now able to create more targeted and impactful marketing campaigns.

One particular area where TouchpointMX excels is email marketing. Businesses have found that by utilizing this software, they are able to improve customer loyalty and advocacy through more relevant and tailored email campaigns. The ability to view a single, unified profile of the customer and their behaviors allows businesses to market with true meaning, resulting in greater customer satisfaction and brand loyalty.

Furthermore, users appreciate the collaborative and customer-centric approach of Touchpoint Group, the provider of TouchpointMX. Their responsive team is always ready to assist, ensuring a seamless customer engagement experience.

Overall, businesses find that TouchpointMX solves key business problems by providing them with a deeper understanding of their customers and enabling them to create targeted marketing campaigns that drive engagement and revenue. With its user-friendly interface and comprehensive features, it is no wonder why so many businesses choose TouchpointMX as their preferred customer feedback analysis tool.

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

Starter

Plus

Touchpoint MX

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Touchpoint Group offers a range of solutions designed to drive consumer acquisition and engagement, improve business performance and create stakeholder advocacy for B2C enterprise companies specialising in financial services, insurance, telecommunications, retail and more.<br><br>Create and implement a strategy that puts your customers &amp; stakeholders at the forefront of your business from their first interaction all the way through to their last. You will improve business efficiencies, reduce operational costs, drive customer satisfaction and retention, and most importantly increase revenue.

Touchpoint Group

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Touchpoint MX

Overview

What is Touchpoint MX?