Absolute game changer
We use Wynter mainly to test copy ideas and validate our messaging guidelines with our target personas. We have also used it for surveys …
Starting at $6,990 per year
View PricingOverview
What is Wynter?
Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates…
Recent Reviews
Popular Features
- Consumer Feedback (5)8.989%
Reviewer Pros & Cons
Head of Product Marketing
Synthesia (Information Technology & Services, 201-500 employees)
Pricing
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://wynter.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $6,990 per year
Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Wynter?
Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates with them.
Wynter's services are on-demand, and the company promises to deliver results in 12-48 hrs.
Wynter's services are on-demand, and the company promises to deliver results in 12-48 hrs.
Wynter Features
Market Research Features
- Supported: Competitor Research
- Supported: Consumer Feedback
- Supported: Market Insights and Reports
Additional Features
- Supported: B2B Message Testing
- Supported: B2B Target Customer Surveys
- Supported: Preference Testing
- Supported: B2B User Testing
- Supported: Sales demo feedback
- Supported: B2B prospect interviews
Wynter Screenshots
Wynter Competitors
Wynter Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Wynter starts at $6990.
Reviewers rate Consumer Feedback highest, with a score of 8.9.
The most common users of Wynter are from Mid-sized Companies (51-1,000 employees).
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(6)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Wynter has proven to be an invaluable tool for businesses looking to gain actionable insights and solve key business problems. Users have reported that the software has helped them refine their value proposition and target messaging based on impactful feedback directly from potential buyers. This has allowed them to make necessary improvements to their sales emails, resulting in more effective communication with their prospects.
Additionally, Wynter has provided a cost-effective solution for testing and optimizing messaging for new website designs. By offering near real-time insights on audience perceptions of messaging and design, users have been able to ensure effective communication, improve conversion rates, and save media dollars. The software has also played a significant role in validating whether businesses have hit the mark with their product positioning and identifying areas of improvement to reach the right audience.
Moreover, Wynter has been instrumental in gathering qualitative insights for website development projects and marketing campaigns, leading to improved decision-making processes and conversion rates. Users have experienced improved message-market fit and have been able to iterate quickly and efficiently on their products and services. The software's cost-effectiveness has helped users find common objections and confusions in their copy, allowing them to optimize it for better explanations and quicker purchases.
Furthermore, Wynter has enabled users to test and improve website messaging, quantify its impact, and gain better internal consensus. By understanding their target audience better through the software's feedback, users have been able to increase conversion rates and create more compelling messaging. The high-quality feedback provided by Wynter quickly and cost-effectively has allowed users to improve website copy with higher confidence.
In summary, Wynter addresses various business problems such as refining value propositions, optimizing messaging for new website designs, validating product positioning, gathering qualitative insights for marketing campaigns, improving message-market fit, optimizing copy for clarity and conversions, testing key messages for consensus-building, increasing landing page effectiveness, gaining direct input on marketing messages, improving accuracy of marketing messages, and increasing conversions for new product launches. Users have found value in the software's ability to gather feedback from real prospects and gain insights into their target audience's perception of their messaging.
Customer Support: Users highly value the assistance provided by Wynter's customer success team. Many reviewers have found the support to be helpful and appreciated the level of assistance received in getting set up and choosing the best tests for their goals.
Flexibility and Customization: Wynter's self-serve platform is praised for its flexibility and ease of use. Reviewers appreciate that they can easily create and launch surveys or messaging tests that are most relevant to them, allowing them to tailor the tests to their specific needs.
Quick Turnaround Time: The speed at which users receive results from Wynter is a major advantage mentioned by many reviewers. Some users have been amazed at how quickly they received opinions from senior-level buyers, often within 24 hours or less. This quick feedback cycle allows users to make timely adjustments and improvements to their marketing materials.
Pricing Model: Some users have found the pricing model of Wynter to be challenging to understand, particularly as features evolve and prices change. This has led to confusion in determining how to get the best value from the software. Additionally, smaller companies that only need to test infrequently may find the pricing to be cost-prohibitive.
Response Quality: Some users reported varying quality in the responses they received. These users indicated that while the majority of the responses they received from Wynter were high quality, they felt they had to pay close attention to weed out the few low-quality responses.
Interface and Reporting: A few users indicated that the user interface took a while to learn, and had room for improvement in terms of usability and navigation.
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
February 22, 2024
Absolute game changer
We use Wynter mainly to test copy ideas and validate our messaging guidelines with our target personas. We have also used it for surveys and landing page testing.<br>The problem that Wynter solves for us is getting our message in front of our buyer personas quickly and assertively so we know our campaigns and other marketing efforts are heading in the right direction.
- Provides quick access to your buyer persona
- Provides multiple testing options for different types of validation
- Provides good segmentation options for higher assertiveness
- The interviews are still not as easy to get as the other types of input
- Sometimes, depending on your target audience, they still don't have enough people
80%
8.0
N/A
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- Better conversion rates in landing pages
February 13, 2024
Wynter is arguably the most useful tool for Product Marketers
Score 10 out of 10
Vetted Review
Verified User
Where do I start... Wynter is arguably the most useful tool for any Product Marketer. If your messaging falls flat, nothing else really matters. Wynter helps me test our messaging, and well... and brings me back to earth. I use it to test landing pages, send quick surveys to our ICP, and watch people navigate our website—a humbling experience worth millions.
- Landing page messaging test
- Target customer surveys
- User testing
- Increase the amount of available panelists.
100%
10.0
100%
10.0
N/A
N/A
- Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
- Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.
February 13, 2024
Wynter is an awesome tool for B2B messaging testing
Score 10 out of 10
Vetted Review
Verified User
We have used Wynter to test messaging frameworks, positioning statements, and web pages across a number of different target personas.
- It allows us to tap into a vast testing audience across many different personas
- It allows us to quickly get feedback on messaging we need to validate
- The platform is easy to use
- We also benefit from research advisory services
- New test options are welcome, including testing raw messaging
100%
10.0
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- Positive ROI Impact: It's enabled to produce better content to our target audience
February 13, 2024
Wynter is a SaaS startup must-have
Score 10 out of 10
Vetted Review
Verified User
We've been using Wynter for a year—it's helped us rebuild our messaging across our website and marketing materials. We also ran one-off surveys to get more insight from target buyers. Hugely helpful.
- Great sample of the right personas
- I like the credit system instead of an annual "use it or lose it" model
- Easy to use
100%
10.0
100%
10.0
N/A
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- Positive ROI Impact: They've helped us double website conversions
Wynter allows us to do customer testing in various ways. The problem that Wynter has solved best for us is understanding whether or not our messaging on web properties resonates with our customers. We have used it primarily for testing our homepage messaging but also for landing pages. We recently used Wynter for sourcing demos of our ICP as well while the program was in beat. This process was slower and less successful.
- Building customer segments
- Highlight and aggregate feedback
- Customer service
- UX for sourcing demos
- Volume of audience for sourcing demos
- Pricing and packaging
60%
6.0
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- Positive ROI Impact: Tested messaging in 48 hours as opposed to 2 weeks