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Wynter

Wynter

Overview

What is Wynter?

Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates…

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Recent Reviews

TrustRadius Insights

Wynter has proven to be an invaluable tool for businesses looking to gain actionable insights and solve key business problems. Users have …
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Popular Features

View all 5 features
  • Consumer Feedback (5)
    8.9
    89%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://wynter.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $6,990 per year
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Features

Financial Research

The most important features for the effectiveness of a financial research platform

9.1
Avg 9.1

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

8.2
Avg 8.4
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Product Details

What is Wynter?

Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates with them.

Wynter's services are on-demand, and the company promises to deliver results in 12-48 hrs.

Wynter Features

Market Research Features

  • Supported: Competitor Research
  • Supported: Consumer Feedback
  • Supported: Market Insights and Reports

Additional Features

  • Supported: B2B Message Testing
  • Supported: B2B Target Customer Surveys
  • Supported: Preference Testing
  • Supported: B2B User Testing
  • Supported: Sales demo feedback
  • Supported: B2B prospect interviews

Wynter Screenshots

Screenshot of DashboardScreenshot of Test historyScreenshot of Message test resultsScreenshot of Survey summaryScreenshot of Message test results summary

Wynter Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wynter starts at $6990.

UserTesting, Tribyl, and Respondent.io are common alternatives for Wynter.

Reviewers rate Consumer Feedback highest, with a score of 8.9.

The most common users of Wynter are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(17)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wynter has proven to be an invaluable tool for businesses looking to gain actionable insights and solve key business problems. Users have reported that the software has helped them refine their value proposition and target messaging based on impactful feedback directly from potential buyers. This has allowed them to make necessary improvements to their sales emails, resulting in more effective communication with their prospects.

Additionally, Wynter has provided a cost-effective solution for testing and optimizing messaging for new website designs. By offering near real-time insights on audience perceptions of messaging and design, users have been able to ensure effective communication, improve conversion rates, and save media dollars. The software has also played a significant role in validating whether businesses have hit the mark with their product positioning and identifying areas of improvement to reach the right audience.

Moreover, Wynter has been instrumental in gathering qualitative insights for website development projects and marketing campaigns, leading to improved decision-making processes and conversion rates. Users have experienced improved message-market fit and have been able to iterate quickly and efficiently on their products and services. The software's cost-effectiveness has helped users find common objections and confusions in their copy, allowing them to optimize it for better explanations and quicker purchases.

Furthermore, Wynter has enabled users to test and improve website messaging, quantify its impact, and gain better internal consensus. By understanding their target audience better through the software's feedback, users have been able to increase conversion rates and create more compelling messaging. The high-quality feedback provided by Wynter quickly and cost-effectively has allowed users to improve website copy with higher confidence.

In summary, Wynter addresses various business problems such as refining value propositions, optimizing messaging for new website designs, validating product positioning, gathering qualitative insights for marketing campaigns, improving message-market fit, optimizing copy for clarity and conversions, testing key messages for consensus-building, increasing landing page effectiveness, gaining direct input on marketing messages, improving accuracy of marketing messages, and increasing conversions for new product launches. Users have found value in the software's ability to gather feedback from real prospects and gain insights into their target audience's perception of their messaging.

Customer Support: Users highly value the assistance provided by Wynter's customer success team. Many reviewers have found the support to be helpful and appreciated the level of assistance received in getting set up and choosing the best tests for their goals.

Flexibility and Customization: Wynter's self-serve platform is praised for its flexibility and ease of use. Reviewers appreciate that they can easily create and launch surveys or messaging tests that are most relevant to them, allowing them to tailor the tests to their specific needs.

Quick Turnaround Time: The speed at which users receive results from Wynter is a major advantage mentioned by many reviewers. Some users have been amazed at how quickly they received opinions from senior-level buyers, often within 24 hours or less. This quick feedback cycle allows users to make timely adjustments and improvements to their marketing materials.

Pricing Model: Some users have found the pricing model of Wynter to be challenging to understand, particularly as features evolve and prices change. This has led to confusion in determining how to get the best value from the software. Additionally, smaller companies that only need to test infrequently may find the pricing to be cost-prohibitive.

Response Quality: Some users reported varying quality in the responses they received. These users indicated that while the majority of the responses they received from Wynter were high quality, they felt they had to pay close attention to weed out the few low-quality responses.

Interface and Reporting: A few users indicated that the user interface took a while to learn, and had room for improvement in terms of usability and navigation.

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Dan-Vlad Cobasneanu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Where do I start... Wynter is arguably the most useful tool for any Product Marketer. If your messaging falls flat, nothing else really matters. Wynter helps me test our messaging, and well... and brings me back to earth. I use it to test landing pages, send quick surveys to our ICP, and watch people navigate our website—a humbling experience worth millions.
  • Landing page messaging test
  • Target customer surveys
  • User testing
  • Increase the amount of available panelists.
If you don't use Wynter today, you're most likely throwing money out of the window. If you're a startup, this should be the #1 tool you allocate budget for. Forget the rest.
Market Research (3)
100%
10.0
Competitor Research
100%
10.0
Consumer Feedback
100%
10.0
Market Insights and Reports
100%
10.0
Financial Research (3)
100%
10.0
Industry and Sector Research
100%
10.0
Industry-Specific Information
100%
10.0
Independent Research Access
100%
10.0
Sales Intelligence Data Standards
N/A
N/A
  • Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
  • Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.
Notion, Slack
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