Top Rated
Score 8.7 out of 10
Top Rated


What is Yoast?

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO...
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Popular Features

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  • Page grader (53)
  • Integration with web analytics tools (41)
  • Site recommendations (41)
  • Keyword analysis (48)

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Per Site

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Yoast SEO Tutorial| SEO For Beginners
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Core features related to search engine optimization

6.6Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

7.2Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

6.9Avg 8.4
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Product Details

What is Yoast?

Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
  • Include everything needed to start ranking in search engines
  • Automatically take care of all of a site’s technical SEO
  • Provide access to 6 free academy courses

Yoast Video

Yoast SEO Demo

Yoast Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues. Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Yoast starts at $0.

Reviewers rate Page grader highest, with a score of 8.1.

The most common users of Yoast are from Small Businesses (1-50 employees).
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(1-25 of 58)
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Score 10 out of 10
Vetted Review
Verified User
Yoast helps us to optimize posts and tell us where we are lacking. I can say that this plugin is best for SEO the best thing in Yoast is focus keyword through which you can optimize the post according to your target keyword.
  • On Page Optimization
  • Help to rank on SERP
  • Best Plugin to add meta tags
  • I think they have to add more schrma.org features so that use can target specific page for schema
Yoast suggested to me to add internal/external links to tell me the best opportunity to optimize content as per reading grade and last but not the least Yoast provides rank author pages as well.
Score 8 out of 10
Vetted Review
Verified User
Yoast SEO is best for SEO on page optimization it helps me to add schema like FAQs. One of the best parts of it is the updated version of Yoast. if you add FAQs by using the Yoast widget you don't need to add FAQs schema it will add automatically. Also, Yoast suggests the optimal meta tags limit so that you won't forget to optimize.
  • On Page Optimization
  • Allow to setup bulk meta tags
  • Yes, I have one major concern with Yoast Seo, I see that if I didn't update the plugin for a long time then it has created a breach and allowed bots to publish the bots website. I request the team please work on it.
It helps me to suggest the keyword density on the page. Yoast WordPress SEO Plugins provides me the reading score and many on-page things that help me to rank my content on the top of the page.
David Gev | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
[In my experience,] Yoast Premium does not function to its fullest potential if you use WP Bakery Page Builder. When I purchased the Premium version, I did not know it. It works well with other page builder plugins. I think that somewhere before committing to the Premium version, it should be made clear
  • the basic version is sufficient
  • [...]
Score 9 out of 10
Vetted Review
Verified User
Yoast SEO Plugins is a major plugin on our website which has replaced an SEO freelancer who failed to provide a transparent service. We saw no ROI from his work. Now we do all SEO optimization ourselves and regret we had not installed a pro Yoast plugin earlier. Content marketing combined with Yoast plugin is the best combination for your website.
  • SEO recommendations for content
  • Good scoring system for every post
  • Pays attention both to optimizing text and images\video content
  • Some automatic features would be helpful
  • Before and after score
  • More tutorials
Yoast SEO plug-in is a must for WordPress websites. It is the best option to promote your site in search engines if you do not have funds for a SEO expert or you just have no time to learn how the SEO works. This plugin will guide you through the process. You just need to fill the fields and follow the recommendations
Emily Hammell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I utilized Yoast Wordpress SEO Plugins when I managed our main website to assist in optimization for our local catering and event venue business. It helped me craft written content to appear higher in search results so we were able to reach our customers more efficiently, based on their search keywords. Mainly it was only me using the tool, as I was a dept of one, but it saved me a lot of time doing keyword research.
  • Easy to use
  • Understandable
  • Time saver
  • Phrasing suggestions
  • Competitor Comparison
  • Tutorials/Lessons
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
Justin McClelland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Yoast helps us maximize the SEO efforts of our company blog and website. It takes what would normally be done with meta-tags and HTML and puts it in a very intuitive and easy-to-use format.
  • Intuitive
  • Alerts to help stay on top of meta data
  • Really good support
  • Sometimes it will break other plugins
  • Sometimes it breaks itself
  • Constantly needs updating
Yoast is great if you have a Wordpress Blog that is constantly being used to publish new content. In the SEO game, content must be 'fresh' as well as properly indexed. It won't help much if the website isn't updated frequently.
Score 7 out of 10
Vetted Review
Verified User
We use Yoast Wordpress SEO Plugins in our content and digital development groups. The content team says "we can't work effectively without the SEO plugin". Yoast Wordpress SEO Plugins provides a number of important features our writers rely on:
  1. Internal links to other content. We have over 40,000 posts and this feature makes it simple to link to relevant content.
  2. Readability analysis. Our writers require this to ensure their work is consistent and reads well.
  3. Overall SEO score. Our editors
The digital group relies on Yoast Wordpress SEO Plugins for the following:
  1. Oversight of writers SEO tasks. The posts screen provides an overview of SEO scores of content as it's being produced.
  2. Yoast News plugin. This handles the publishing of content to Google News.
  3. Social media integration with Twitter and Facebook.
  4. Manage what types of content appears (and how) in search engines. Wordpress makes just about everything indexable and we use Yoast to tame some of that, especially custom post types.
  • Readability analysis is often overlooked but a poorly written article can turn visitors off. Yoast Wordpress SEO Plugins helps with that to the extent we don't need a bunch of full-time editors.
  • Helps to build accurate meta data. Though not as important as it once was on its own, metadata is still important for Knowledge Graphing and Schema.org. Yoast Wordpress SEO Plugins handles all of that without the need of developers.
  • The Insights section provides important data about content itself, including prominent words, internal links and link suggestions. Our writers rely on these features to provide the best content possible.
  • Yoast Wordpress SEO Plugins does many things and does them well; however, there may be a need for a separate Schema.org plugin if you require finer control when it comes to metadata and which schemas you may want to use. Same applies to XML sitemaps.
  • In a recent upgrade (version 14), Yoast Wordpress SEO Plugins added a new indexable feature that combined all metadata for objects on a site into a couple of new tables. For small to medium sites, this wasn't an issue. For larger sites (40,000 posts or more), it caused more problems than it solved to the extent we reverted to a previous version (13.5) and remained there until well after version 15 was released. Be aware that your database will grow more rapidly in size as a result.
  • We disabled the built-in XML sitemap generator as it caused excessive database usage when creating new maps. For now, we're using a different plugin for that function until the issue has been addressed with Yoast Wordpress SEO Plugins.
For very small sites, the free version of Yoast Wordpress SEO Plugins is sufficient. For small and medium sites, one should opt for the premium version. Not saying Yoast Wordpress SEO Plugins doesn't work well on larger sites; it certainly does, but be advised there could be some performance headaches along the way. I really cannot think of a scenario where you wouldn't want to use Yoast Wordpress SEO Plugins, but if you really don't care that much about SEO, there are a few alternatives that will provide SEO functions but without the depth of control available in Yoast Wordpress SEO Plugins.
Nahian Mahmud Shaikat | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I [have been] using Yoast Wordpress SEO Plugins for the last few years to Optimize the Contents for search engine which ensures a better ranking in google and other popular search engine. Actually, it is the most popular and advanced SEO tool available in the market. Choice of target keywords and send a signal to the search engine.
  • Better Ranking in the Search Result
  • Target a particular keywords
  • Target related keywords
  • Add meta description
  • Although this tool is user friendly, i think there is scope of improving the color combination and visual outlook.
It is suitable for Wordpress platform rather than any other available platform like bogger. This plugin is suitable for beginner to advanced level users to rank a particular keyword in the search engine. For the free version, one target keyword can add but for the premium user, you can add multiple keywords which is the attractive section of this plugin.
Natalie C. Winslow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use the Yoast Wordpress SEO Plugin to help easily optimize our WordPress websites for SEO. We install it on all the websites we build, and we encourage all of our SEO clients to install the plugin on their WordPress sites. It makes optimizing metadata, adding nofollow attributes, and making sure your pages are optimized easier.
  • Metadata optimization
  • Optimizing for social sharing
  • Keyword optimization analysis
  • Could work better with Divi
  • Implementing automated internal linking would be nice
  • Easier to export/import from old websites and plugins
If someone needs to easily optimize their WordPress website for SEO, then I would encourage them to install Yoast Wordpress SEO Plugin. If their website is used only for ads or similar, then it might not be necessary. Or, if they're not on WordPress, then this is irrelevant, since it's built for WordPress only.
Nabin Poudel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Yoast Wordpress SEO Plugins are being used in our organization to quickly optimize posts and pages for various search engines and social media. With the bundle of plugins for SEO it is easy much easier to optimize video content, news posts, and woocommerce products. It provides a user-friendly interface to add meta keywords on any page and see its score with a preview from search engines result.
  • Optimize any post, page, or product with the best keywords
  • Get previews of sharing on social media and search engine result
  • Gives SEO and readability score and ways to improve
  • Generates clean XML sitemap
  • $199 for an annual subscription is quite expensive in the WordPress ecosystem
  • The plugins can integrate features to add rich snippets
  • The suggestions shown by the plugins are not applicable all the time
Yoast Wordpress SEO Plugins automatically configures metadata and open graph information required by search engines and social media. It is always best practice to use its plugins to quickly make any WordPress site search engine friendly. If any website has very high-quality engaging content, then it is not necessary to use its plugins as the content likely will rank in the search engine results without its SEO.
Andrew Davison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Yoast Wordpress SEO Plugins mainly for analyzing our site pages, but it has also helped us to boost traffic and grow our search engine rank. The plug-in mostly helps by highlighting the main keywords on a page and making sure they are used in the correct manner. It’s really helpful for beginners because it not only ensures high SEO rankings, but also gives other valuable information like readability scores, keyword density and content length.
  • It's incredibly easy to create a well-optimized post for search engines and readers by showing you tips and how to improve your content in terms of keywords, focus keywords, readability, accessibility and length.
  • Yoast Wordpress SEO Plugins automatically checks for spammy links that could harm the reputation of your site because it looks through the text on all posts as well as any media files you include on your site
  • It can check if all are images are labeled with both alt and title tags or which provides the reader with more details about what's going on in an image which is especially helpful for users who don't use sight reading software (a.k.a totally)
  • It seems noticeably slower than other plugins.
  • Yoast Wordpress SEO Plugins imposes a penalty on sites for not having social shares, regardless of the size or fame of the site.
  • It really needs automatic boilerplate generation, so you don't have to manually include basic tags like title and description.
Yoast Wordpress SEO Plugins is most suited for people who want to improve the rankings of pages on search engines. Specifically, it's best for people who have a lot of content (blog posts, product descriptions) and are using WordPress as their platform.

It can also be used by bloggers and internet marketers who don't really know how to properly optimize their own page content for better rankings in Google's algorithm. Yoast Webmaster Tools is really great too because its SEO tool will give you the exact information about what your website should have so that it ranks better.
Oleksandr Torlo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The first time I encountered the problem of optimizing corporate website pages was when I was asked by partners to manage the process of redesign for website on WordPress. The site already had over 200 pages and I need to choose a solution to check and optimize the text on the pages. I usually used a different plugin, but this time I asked a SEO expert for advice and he recommended Yoast Wordpress SEO Plugins to me. I was pleasantly surprised how this plugin made my work faster and I even performed site optimization ahead of schedule.
  • SEO rank scoring for pages
  • Auto generating meta
  • Automizated SEO
  • Auto generation still need to be improved
  • It would be great to show checklist for every page with problems
Imagine that you don't have an adequate budget for a qualified website optimizer, but there are people out there who can follow suit. So Yoast Wordpress SEO Plugins is just for such a case. He does 90% of the work himself and tells you what to do and how to do it. You just need to show the assistant once what and how to do with the plugin, and you can be sure of the result.
But if you do not think and unconditionally apply everything that the plugin does, this may be an extreme that the search engine will not appreciate.
February 26, 2020

It's Okay

Score 3 out of 10
Vetted Review
Verified User
My company has a few websites that are off our platform and using WordPress, so as their SEO analyst I had to become familiar with the software. The SEM department of the company uses Yoast and quite honestly it becomes useless when we are trying to target a handful of focused keywords.
  • Creates a redirect when I change permalinks, something most other redirect plugins don’t do.
  • It gives internal link suggestions.
  • The internal link suggested aren't always great suggestions.
  • I don’t need the content insights feature telling me what words I use most on a page.
There are so many other software out there that give you so much more helpful information than Yoast SEO Plugins. If you're new to the digital scene this this is something that's great to start out with. But if you've been in the field for a while then Yoast can actually be really frustrating to use because you're smarter than the system.
I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.
NaveenKumar Namachivayam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Yoast fulfills the need of search engine optimization. It integrates with WordPress and quite easy to get started. It helps me to attract the organic traffic from the internet search engines like Google, Bing, etc. It also helps to keep structured and organized content throughout the blog. Search engine algorithm often changes, but with Yoast plugin, no need to worry it.
  • Keyword optimization.
  • Quick indexing.
  • Expensive.
  • Social media previews are limited.
For freelancers, bloggers, the free version of Yoast might be very useful. If you are a beginner, Yoast is a good plugin to get started with your search engine optimization. It gels with WordPress well and it comes with the wizard to set up and get started. You can also generate site map.
Very responsive, frequent updates, large community, and the training videos are quite useful. Wizard makes the setup easy.
Jeff Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I run a small SEO agency. If a client has their site on WordPress then they have Yoast Premium, at the least, running on the site. For our clients that are geo-located, we also run Yoast Local. Yoast makes managing a site much easier. In fact, Yoast has become so robust that we almost consider it more of a platform than just a plug-in. Managing URLs, the interlinking suggestions, the ability to have some control over SERPs and now with the structured markup it is capable of it, would be hard to live without. The other really nice thing about Yoast is they have very good training when it comes to the use of the plug-in.
  • Yoast does a great job of managing many of the back-end functions in WordPress. Especially when it comes to handling things like the robots.txt and xml.sitemaps. But this is just the beginning of what Yoast can do.
  • One key feature is the ability to do 301's and 410's right in Yoast. This is really helpful when re-designing a site.
  • I have quite a few Yoast products in my account. One thing I have found with the Yoast Web Dashboard is that it can at times be a bit confusing as to which Lic is associated with which site. Not a huge deal but can be a little frustrating
  • One thing Yoast needs to do at the moment is to figure out what to do with the "Search Console" menu choice in the plugin. that area for the moment is broken due to the loss of a Google API.
As far as our company is concerned, if a site is running on WordPress then it has Yoast running. From a technical standpoint, WordPress can get a bit out of control if not managed properly. Yoast does a good job of keeping many of these areas from getting out of hand. And if you are really working on your on-site SEO, then Yoast can be a great help in making sure that your content is up to today's best practices. As Yoast has matured over the years it has become a decent writing tool, not just for the SERP elements but for the overall content as well. It is an excellent tool.

About the only situation that I can think of where Yoast is not appropriate is a site that is not on WordPress.
I have found Yoast's support to be excellent. So the rating of 10 that I have given Yoast comes from years of first-hand experience. It has not mattered which department that I have requested support from, billing or technical support, they have both been great to work with. They are timely and from the responses that I have always received, they take the time to read and answer questions in detail.
Score 7 out of 10
Vetted Review
Verified User
We had used the Yoast Wordpress SEO Plugins for our company’s website. Our website is not very dynamic but a decent one which gives information about what we do - our product line. Yoast Wordpress SEO Plugins helped in showcasing the info in the manner we needed. It is easy to use and not very expensive
  • Easy to use
  • Reasonable price
  • Flexibility
  • More choices
In any product-oriented industry, customers or the public will search based on the keywords or products, Yoast Wordpress SEO Plugins helps website come in the search engine when the customer searches using those keywords. It specifically depends on the type of industry and the product line, based on my experience, one need to keep revisiting the SEO algorithms to make sure they are current.
We did not use any support during our use of Yoast Wordpress SEO Plugins; however, the tutorials and help articles were easy enough to understand and figure out the action plan for the outcome we needed.
David Hoffman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Because of regulations within our industry, we aren't allowed to do very much in terms of outbound marketing. That being said, a good portion of our new business relies solely on prospects finding us, becoming interested, and passing our pre-qualification checks. In addition, because our company name is fairly common, with some examples even operating within our industry, having good SEO practices in place equates to survival. Yoast is integrated within our Wordpress installation (managed by myself and accessed by one other user within marketing), and its automatic checks and ratings for page/content scoring have proven invaluable as we continue to create and organize educational content within the different verticals on our website and educational portal.
  • Content assistance - Focus keyword reports, content insights, and Yoast's active content checker have been incredibly helpful as we continue to produce new content and refresh old content.
  • Redirect manager and technical configuration - An organized and regularly-updated site structure is crucial for ensuring an effective behavior flow throughout our website and educational portal. Yoast helped us avoid crawler confusion by updating our link structure and removing orphan links, deleted pages, and content pages that had been moved and/or consolidated.
  • Conflicts with other plugins - Occasionally, Yoast is the number one enemy of site optimization plugins and has caused the site to crash a small handful of times when updates are mismatched. It's also fairly resource-heavy, which can present some issues for developers/admins looking for a lean Wordpress install.
Any company that has a web presence should not only be dedicated to and focused on SEO practices, but should also have a tool like Yoast in their arsenal. It's easy to set up (a few clicks), easy to manage, and the benefit it provides is worth far more than the price. Yoast is basically like an SEO consultant that works for free, and that's great for smaller businesses that don't always have the budget for dedicated help.
With premium, the support is, at times, nearly instantaneous. My only experiences contacting support occurred when plugin conflicts arose, but the team was incredibly helpful in checking logs and diagnosing the issue, even providing a viable solution to allow us to continue using our site optimization plugin alongside it. Very impressed!
Jim Nelson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We migrated all our WordPress websites to using Yoast WordPress SEO Plugins to help improve SEO for all posts and pages. I host 1500+ blogs on the Tripawds multisite network and make the plugin available to all members who wish to implement SEO on their blogs. The Yoast WordPress SEO Plugins scoring system allows us to optimize key phrases and content efficiently.
  • The Yoast WordPress SEO Plugins Score is beneficial for optimizing key phrases and content.
  • Yoast WordPress SEO Plugins Analysis and ranking provides expert direction for optimization.
  • Import of previous SEO plugin keywords did work as expected.
  • The Yoast Readability highlighting feature does not always work due to specific plugin conflicts.
I highly recommend Yoast WordPress SEO Plugins Premium for its ease of use and built-in rank scoring system for optimizing keyphrases and content. Yoast WordPress SEO Plugins is especially helpful for those with limited understanding of optimization thanks to its wizard interface and "green light" SEO score feature. I never rate any product a service as 10 out of 10 except in extreme cases of superior functionality and customer service.
I have not yet had to request much technical support for the Yoast WordPress SEO Plugins. The documentation and learning library Yoast WordPress SEO Plugins provides is extensive and very helpful for both configuring the plugin and finding answers to questions about best use practices. Yoast WordPress SEO Plugins also offers many useful tutorial videos for those unfamiliar with SEO.
Ben Rubenstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Yoast for our marketing website, with the goal of making sure all our pages our structured optimally for search engines, and to flag any potential indexing issues. In particular, we use the snippet tool on individual pages to ensure that the right title and description shows for each page; we also use it to discourage search engine indexing across landing pages, or pages that are in development or for limited audiences only.
  • Intuitive interface that makes it clear what elements of a page/site you need to address for search engine optimization.
  • Very customizable - You can choose whether you want a setting to apply to an entire category or just a single page.
  • The readability feature is nice in theory, but I feel like it should adapt to the content/ audience focus of your site (or have the ability to manually set the desired level). I work on a site that is more advanced, and the flags for readability can be distracting.
  • It seems as though more and more features are being moved to the Premium version, which is understandable but can be frustrating. For example, it'd be nice to be able to manage robots.txt files directly in Yoast.
Yoast is the best SEO tool I've used for Wordpress. It's great for everyone from SEO beginners who just want to catch the low-hanging fruit, to more advanced/technical editors who appreciate things like breadcrumb customization and canonical URLs. The free version may be sufficient for most users, especially those teams who fall into the more novice category - there's definitely enough to make a difference without the cost.
I haven't needed to use direct, one-on-one support, but the documentation/posts on the Yoast site have provided more than enough support for any issues I have come across so far. I have confidence that if I run into a problem or question, there will be an answer out there - if not from Yoast, then from one of the many other users of the plugin.
Maddy Osman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Yoast on every website I build and the vast majority of the blogs I write for. Yoast makes it easy to ensure that you're doing everything in your power to optimize for a given keyword (or multiple keywords), as well as cover your bases regarding related onsite SEO best practices. If you have a WordPress blog, you need Yoast. Best of all, the basic plugin is completely free to use!
  • Useful readability checker with feedback.
  • User-friendly interface for editing meta data.
  • Readability checker could get more specific (like Grammarly).
  • It's hard to understand the difference between premium plugin offerings (like Yoast SEO Premium versus the WooCommerce SEO plugin).
If you have a WordPress website/blog, you really need some type of SEO plugin and Yoast is the best one on the market. If you're not optimizing for SEO, you're missing out on relevant organic traffic.
I've never had any issues finding resolution via Yoast's support team.
Dragan Nikolic | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Yoast WordPress SEO plugin is what we install on every WordPress website we maintain. It makes the websites SEO friendly and easy to configure in terms of titles, meta descriptions, visibility, Schema.org, robots.txt and sitemaps, taxonomies...which roughly translates to Onsite and Technical SEO.

It takes care of several key things that WordPress doesn't do well upon clean install.
  • Onsite SEO (titles, descriptions, content analysis...)
  • Technical SEO (breadcrumbs, robots, sitemaps, Schema.org)
  • UI (it doesn't use standard WordPress dashboard elements or design language and it should).
  • Marketing (it should slow down with ads).
Yoast WordPress SEO plugin fixes several key things when it comes to WordPress websites. It handles taxonomies and prevents duplicate content issue. It is good if you want to improve your content marketing as it analyzes the content and suggests improvements. It handles technical SEO issues in the background so your sitemaps and Schema.org markup is taken care of upon installation.

If you're looking for a solid SEO plugin, this is the one to have, but don't update it the second new releases comes out, because it can be buggy.

Yoast SEO premium has a, well, premium support. While you can also do well with a free version of the plugin, the support is not at the same level. It's difficult to maintain the plugin that's been downloaded and installed on more than 1M websites.

I dislike how the plugin now tries to incorporate a whole lot of new features and it's becoming cumbersome. It also uses a lot of resources, but it's the best one out there, so I guess I have to deal with that.
December 13, 2019

Easy breezy page editor

Score 10 out of 10
Vetted Review
Verified User
SEO is a buzzword that's been around for a while. For many, it's this elusive mysterious thing, that businesses have heard of and should be doing, but many don't know how to implement. This is especially true, in my experience at small companies, that don't have a dedicated SEO specialist. Enter Yoast WordPress SEO. This plugin makes it easy to identify SEO problem spots on your website.
  • It is extremely easy to use. You don't have to be an SEO expert to make improvements to your site.
  • There are multiple price levels of service. This makes it affordable for businesses.
  • Yoast WordPress SEO plugin doesn't take formatting into consideration. The plugin often suggests that I don't have enough transition words in my text. With multiple paragraphs, text divided into columns taking that suggestion would read strangely.
If you are getting started with keyword and SEO research and writing, this is a great start. It checks every page, and leave you notice of what is good and what needs improvement. Even if you are not new to SEO this is a good program to use.
I haven't needed to contact their support team. It does what we want, and the plugin has never given us any problems. That is a great rating.
Score 8 out of 10
Vetted Review
Verified User
We use Yoast Wordpress SEO Plugin to help streamline our SEO implementations for smaller-scale projects. The plugin makes implementing changes easy, and it's effective for small scale changes. It helps non-technical users easily make changes to their page content without inadvertently breaking anything or changing items they shouldn't be.
  • Easy to use
  • Fast changes
  • Optimization scores can be arbitrary
  • Can feel clunky at times
Well suited to sites with small total page numbers. Great for people with little to no SEO experience. Spells out exactly what needs to be implemented without complicating things. Yoast score is good directionally for new-to-SEO types as it's a good barometer for what needs to be changed.
I have never had to use the support for Yoast Wordpress SEO Plugin but I know exactly where to go if I need to use it. The amount of features and means to contact the support team is listed everywhere without being too intrusive. If we were to need support we'd know exactly where to go!
Christopher Boyd | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I implement Yoast as the de facto SEO plugin on various WordPress sites that I manage. Whereas it isn't necessarily the best SEO tool in any one area, it has proven to be the simplest to set up and for my non-technical clients to make use of. Overall, it serves as the best all-around SEO WordPress plugin. In most cases, I set it and forget it and only when new features come out or when a client wants to deploy an overall change to their SEO strategy do I even need to make changes to the plugin.
  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
  • Some default options are the opposite of what is considered a "best practice".
  • The differences between the free tier and the pro tier are explained, but for non-technical users, it still isn't always clear.
For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
I've never used Yoast WordPress SEO support, so I can't speak to it. However, it is regularly updated and maintained and I feel that NOT having to reach out to support says something about the quality of the product and the ease of use, both for technical and non-technical users.
Michelle Green Arnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Yoast SEO Plugin for WordPress helps us make all of our web content more searchable- and findable- by making it super simple to optimize every post and page. The ability to audit new and existing content in real-time and get concrete suggestions on ways to improve our SEO makes it easy to keep up with ever-changing best practices.
  • SEO Analysis: This is the best. As you create content, you get a real-time audit of what you're doing right and, more importantly, what you need to fix in order to make that content as optimized as possible.
  • Set up wizard: Once Yoast is installed, their wizard helps ensure it can get to work immediately at making your website more Google-able. Could not be simpler.
  • Free training: Just getting started with SEO or Yoast? They have free training videos that make it so easy to get up to speed and start optimizing your content.
  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
The Yoast WordPress SEO Plugin has been ideal for our small shop. In designing a new website, we got lots of expert advice on how to structure it to be SEO friendly in its launch state, but there's no way we could pay the pros to continually optimize all of our new content day after day, month after month, year after year. Fortunately, our pros included the Yoast SEO plugin with our new WordPress site and gave us a quick and dirty tutorial before handing it all over. The free plugin has allowed us to make our content super SEO-friendly without taking up a dime of our nonprofit budget.
There's lots of guidance within the plugin settings, and within the plugin tool on each page or post, and did I mention the training videos already? The makers of Yoast are pretty great at anticipating where questions will come up and trying to answer them quickly and clearly. I'm really not sure how they could make it any easier to use or benefit from.
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