6sense is the Best ABM Platform out there
Updated November 08, 2024

6sense is the Best ABM Platform out there

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense to organize and run ABM Marketing campaigns as well as bring in intent data into our CRM. We get daily updates on the buying stage of our accounts, helping us understand when they are ready to consider our software. We also push our segments to LinkedIn to run programs in that platform.

Pros

  • Organize Account Segments
  • Provide Account-level Intent Data
  • Alert sellers on particular areas of interests for companies.

Cons

  • 6Sense could populate more data into CRM.
  • 6Sense could provide more customization of the model.
  • 6Sense could provide an integration with DOMO.
  • More Leads from Target Accounts
  • Larger Opportunity Influence
  • More Data for Sellers
6sense has succeeded in it's mission of casting light onto the dark funnel. Where I think they still have room to improve is passing that information to even more platforms in order to communicate more complete information on behavior and intent from the accounts it is capturing. I also hope they can provide improved intent information for individuals,
We have been using the intent data and buying stage from 6sense as key parts of our Account Segmentation and targeting for Digital Ad Campaigns. Without 6sense we could not accurately or regularly provide intent signals to our BDRs and AE who rely on this information to see if there is propensity to buy.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

You should start to use 6sense if you want to develop a robust Account Based Marketing program within your organization. 6sense allows you to automatically capture intent data and pass that to BDRs and AE who want to have a better understanding of who is likely to purchase your product.

6sense Feature Ratings

8.0
Integrations with third-party software
8
Automated workflow & orchestration
Not Rated
10.0
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
9.7
Standard visitor segmentation
9
Behavioral visitor segmentation
10
ABM sales intelligence
10
9.8
Customer interaction histories
10
Syndicated content
9
Personalization
10
Engagement data tracking
10
9.8
Ad campaign creation
10
Display advertising
10
Contextual advertising
10
Social advertising
10
Ad reporting and analytics
9

Using 6sense

27 - Both the sales and marketing teams use 6Sense to discover Account intent, understand what they are most interested in and to target specific personas in target accounts. We also use it to build segments for LinkedIn and to refine our ad campaigns. The 6Sense data is also brought into Salesforce.
3 - We have three main people who manage 6Sense. One is our digital marketing manager who handles all the segments and display ads we run through the platform. Our Marketing Ops Manager helps make sure that the different systems are connected and passing the data regularly. Our Marketing Director makes sure the alerts are going to AEs and SDRs.
  • Display Ads
  • LinkedIn Segments
  • Account-Based Marketing
  • Activity Alerts
  • Company Persona Maps
  • Account Filtering
  • Conversational, Email
  • Addressing TAM needs
  • Revealing Low Hanging Fruit
6Sense is the leading Account Based Marketing platform for a reason. They have a focus on constantly improving the tools and expanding it's functionality. Since attending their Breakthrough conference, we have also seen great examples of how other companies are leveraging the tool in ways we could replicate in our own use.

Evaluating 6sense and Competitors

  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Integration with other systems was the highest priority since we didn't expect people to be looking natively in 6Sense every day. We bring the intent and account buying stage data into Salesforce every day in order to make sure that our sellers and marketers have a complete and comprehensive understanding of how engaged an account is with us.
If we were to implement 6Sense now, we would definitely want to make sure we got Conversational Email as part of our package. It seems to be super scalable and has many use cases to make sure that all leads that come in are followed up with in a timely manner.

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