Super Charged ABM Platform
October 16, 2024

Super Charged ABM Platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

The main problem that we faced is reaching potential customers while they are in the research stage of their buying journey. 6sense is giving us the ability to reach them with their anonymous account data, we are able to target the right accounts at the right time when executed correctly.

Pros

  • Account Based Marketing
  • Intent Data
  • Research of Target Accounts
  • Display Advertising
  • Deanonymize accounts on our website

Cons

  • Reporting
  • Increased reach of target accounts
  • Increased rate of engagement of target accounts
We are starting to tap into this functionality of 6sense. We were focused on the display advertising features but are finding our that the secret sauce of 6sense is in using the anonymous signals to match to accounts that we want to target.
Much better data and ease of use. We are able to really get deep into which accounts are viewing our ads or visiting our website.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

It is well suited for companies that are having challenges reaching their target accounts. For organizations that want to reach accounts while and before they already make their buying decisions. For companies that have a content team and sales team that is willing to help with the strategy and use the data that 6sense provides.

For organizations that are used to doing things the same way, 6sense does make you step outside your comfort zone and learn new ways to reach a potential account or customer.

6sense Feature Ratings

9.0
Integrations with third-party software
8
Automated workflow & orchestration
10
9.7
3rd party intent signals
10
Downstream intent signals
9
Account identification
10
9.3
Standard visitor segmentation
10
Behavioral visitor segmentation
8
ABM sales intelligence
10
8.8
Automated routing and prioritization
9
Customer interaction histories
8
Syndicated content
9
Personalization
9
Engagement data tracking
9
9.4
Ad campaign creation
10
Display advertising
10
Contextual advertising
9
Social advertising
10
Ad reporting and analytics
8

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