6sense for marketing success

Prior to 6sense, our organization often struggled to understand which accounts to target and what type of content and messaging to target them with. The features and insights from 6sense have made our marketing team much more efficient in delivering relevant content and messaging to the right buyers in the right buying stage of the buying journey. This has helped us to do more with less budgets and support our sales team with insights on when they should engage with accounts.

6sense has helped our organization to better focus our marketing efforts using account data and insights, however due to a struggle with sales adoption our sales team has not significantly benefited from the solution (something we are currently working to address).

When we set up new campaigns, we always focus on tailored messaging and content for each stage in the buying journey. 6sense has helped our organization to ensure that we are delivering the right messaging to the right buyers in the right stage of the buying journey which has helped improve our engagement rates.