Social media integration not fleshed out.
Updated December 04, 2014

Social media integration not fleshed out.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

  • This system is best for small businesses who need to align their sales & marketing teams. It instantly improved our workflow processes and started driving more qualified leads to our sales team almost immediately.
  • The social media integration is not completed fleshed out yet. Would love if it was more like Hootsuite, Adobe Social, or Sprout Social. Though you can currently publish and "listen" -- it is very buggy and not very intuitive.
  • The lead score processes and website visitor tracking can be immediately used to show leadership the software's ROI.
Hubspot was our other consideration, but Act-On was better for small businesses.
Can't imagine managing our sales & marketing process without it.
Act-On truly is the perfect tool for small businesses with limited marketing and sales teams who want to act like the "big dogs".

Using Act-On

5 - I am now the only marketing user -- but we have a sales team of 4 that uses the Salesforce integration to send emails to leads and contacts.
  • We have integrated our system with Salesforce to help nurture leads and deliver more qualified leads to our sales team.

Evaluating Act-On and Competitors

We were not previously using a marketing automation system. But we were using ExactTarget.

Act-On Implementation

The on-boarding process is brilliant. They have fantastic demo videos, an extensive knowledge-base, and weekly live training sessions that helped us get up to speed in record time.
  • Implemented in-house
  • Professional services company
As mentioned before, just signed up for a "Professional Services" offering but previously implemented in-house -- and in 11 days!

Act-On Training

  • Online training
  • Self-taught
Loved their on-boarding process.
Yes, but I am usually pretty savvy when it comes to tech/software.

Act-On Support

Fairly responsive. But recently, it has taken days even weeks to find solutions to my problems.
Yes - Just signed up for a new "Professional Services" offering to help us optimize list management and integration with Salesforce.

Using Act-On

Easy to navigate with multiple paths to get where you want to go.

Act-On Reliability

Never had an issue with it being "down".
This is the first time I even thought about speed of the system.

Integrating Act-On

  • Salesforce
The Salesforce integration allows to you sync contacts and leads between accounts and push Act-On behavior scores to your sales team. It is invaluable for marketing & sales alignment.