Act-On Marketing Automation is great for small businesses
May 09, 2019

Act-On Marketing Automation is great for small businesses

Yosa Addiss | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

I have used Act-On at both the agency level and currently at the individual business level.
Act-On is used by our sales and marketing teams.
  • Account Based Management ABM.
  • Marketing Automation.
  • Email Marketing.
  • Customer Service.
  • Text messaging capability.
  • Higher open rates of email.
  • Greater clarity of lead activity to the sales team.
  • Smoother running of internal projects.
Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that the majority of small to medium-sized businesses are using old out-of-a-box software that doesn't integrate. Act-On is the only software for marketing automation that creates a bridge between the two. Our company started with Act-On 2 years ago and we are still "getting a new CRM soon." With Act-On, those two years have contained the sales insights of Act-On and gathering data. Once we do finally get a CRM connected, we will just be able to build on that history, instead of starting over.
Additionally, Act-On charges you for active contacts, rather than the size of your full database. This is another differentiator that will save a company a lot of money.
One of the best features of Act-On is that their sales features and marketing automation data is available on a sales dashboard without needing a company to use a connected CRM. This is unique for ABM and MAP software. Our company selected Act-On over Marketo because of this differentiator. We are in the process of converting to a new CRM, but until that is ready we still have access to the activity and lead scores of each salesperson's leads. Act-On is particularly suited to a business that has salespeople with assigned leads or territories.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social sharing and campaigns
7
Social profile integration
7
Dashboards
8
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
8