Automation Made Easy
August 23, 2020

Automation Made Easy

Eric Smith, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I needed a more integrated follow-up system for active email subscribers. I used to use Mailchimp, which was a really simple way to email blast everyone or a particular segment once or in a static series. ActiveCampaign allows me to track subscriber activity on my website, auto-assign tags, and trigger customer path emails in a more robust, yet still simple, way.

Pros

  • Marketing automation
  • Custom tagging
  • Relationship management

Cons

  • Robust for the inexperienced
  • Increased email engagement with our email list.
  • Generated donations from passive relationships by simply following up.
  • Increased our TOMA utilizing drip campaigns and behavioral-based email triggers.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is the best alternative to Mailchimp if you want to take your email to the next level. The amount of integrations and control is better than any platform I've used. It's modular and makes building automated, yet personal. Touches with your leads, customers, and business partners are a breeze. Highly recommend!
The automation feature is world-class and affordable. Imagine literally any type of trigger or activity a potential customer could have with you online or done manually. Got it? Now imagine sending them a perfectly timed email or receiving a notification to complete a task anytime that action occurs. This is ActiveCampaign working its magic. I would like to see more integrations with their task system. Right now you either have to go all-in with their tasks (not ideal) or send an automated email (not ideal). Their integration with Zapier is phenomenal, except when it comes to tasks. You pretty much cannot integrate their tasks with Asana, Trello, or any other task management software.

ActiveCampaign Feature Ratings

9.8
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
8.0
Calendaring
8
10.0
Social sharing and campaigns
10
9.7
Dashboards
9
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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