Overall Satisfaction with ActiveCampaign
ActiveCampaign is being used across my entire organization. ActiveCampaign connects seamlessly to my client portal through a direct MemberVault integration. I use it for CRM, email marketing, form building, sales pages, gamification, and more! What I value the most about ActiveCampaign is its scalability. If I can think it up, I can build it in ActiveCampaign, and that is huge to me as a business owner.
- With ActiveCampaign, I am able to build automated engagement workflows for my clients that are targeted to where they are in my unique client experience. We all want targeted and timely information, and ActiveCampaign makes this easy for me to provide to my customers.
- With ActiveCampaign, I can integrate directly with MemberVault, within which I have built my client portal and all my offers. No double entering information or having to set up a third-party integration to zap my data from MemberVault to ActiveCampaign.
- With ActiveCampaign's scoring abilities, it was very easy to extend the gamification within my client portal to things my clients do outside of the client portal. Not only can I reward clients for completing modules and lessons, but I can also reward them for reading emails and checking out my social media sites.
- Every time I am creating a workflow, there comes a time when I will copy an action or set of actions and the system will give me the spinning wheel of death--until I refresh the screen. This is disruptive and happens so often that I see it as a part of using ActiveCampaign. That is not good, and if another system could do what ActiveCampaign does without this issue, I would leave ActiveCampaign. That is how frustrating this time suck is.
- I wish that there were a way to input a field as text into another field so that whenever one field is updated, another field's data changes accordingly. For instance, if a client books an appointment with me for Monday and I want ActiveCampaign to input that date plus two days in another field.
- I wish there was a way to make sales pages and forms pretty. These are so boxy and clunky and there is no modernization to draw the eye.
- POSITIVE: Increased my email lists.
- POSITIVE: I have more information for better decision making and strategy.
- POSITIVE: My clients feel more seen and heard, and they are engaged with on a personal basis much more than before.
- NEGATIVE: I am still setting up workflows! Every time I think of a new way to help folks, here I go creating a new workflow, which takes time to plan and set up so that it actually works!
Do you think ActiveCampaign delivers good value for the price?
Are you happy with ActiveCampaign's feature set?
Did ActiveCampaign live up to sales and marketing promises?
Did implementation of ActiveCampaign go as expected?
Would you buy ActiveCampaign again?
If I can think it up, I can build it in ActiveCampaign, and that is huge to me as a business owner. That doesn't mean building features for your business is easy in ActiveCampaign. It is not, and it's quite difficult if you do not know what you are doing. It's very easy to learn what to do if you take the time. But I find that people who are not tech saavy struggle with using ActiveCampaign--especially if it is never set up to work well for the business it is intended for.
I have never needed to reach out to support for ActiveCampaign, so I cannot rate their direct support. What I can speak to is their indirect support. I haven't had to call because their online support resources have answered my questions every time. I like that, after years of working with them, the system has been reliable for me.
Someone or some businesses wanting their email marketing system to do the most if asked to, wants ActiveCampaign and will see value in the time it takes to set it up. Others who want their email marketing system to be simple, offer well-designed emails and sales funnel pages, and low in tech intensity will hate ActiveCampaign.