Without an email list you don't have a business, and ActiveCampaign makes this easy.
September 10, 2021

Without an email list you don't have a business, and ActiveCampaign makes this easy.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to manage our eCommerce fulfillment and email marketing. The automated email follow-up is fantastic. Especially with abandoned carts and follow-up after purchases.
  • Automated Email follow-up
  • Post-purchase sequences
  • Marketing campaigns
  • The ability to use multiple sending emails.
  • There are some bugs when moving between tabs that can be annoying.
  • Segmentation is powerful but can be confusing.
  • 43% of our purchases come from abandoned cart emails sent my ActiveCampaign
  • From a marketing perspective, emails makes up about 70% of our resources.
  • If you don't have an active email list, then you don't have a business. ActiveCampaing makes managing and engaging your list a breeze.
Mailchimp used to be a great place to start with email automation, but they have started to charge more for their entry plans. ActiveCampaign offers more for the price. Hubspot is a great system. It is very powerful and extensive, but it is also VERY expensive. This, again, makes ActiveCampaign more valuable for the price.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Adobe Premiere Pro, Microsoft 365 (formerly Office 365), Airtable
We integrate with Shopify. The integration is very extensive and useful. Good email marketing and follow-up will make or break an eCommerce business and ActiveCampaings makes it easy and powerful. There are some limitations in how you can display different Shopify products in the emails though.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
7
Landing pages
4
A/B testing
6
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
5
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
4
Social profile integration
4
Dashboards
9
Standard reports
9
Custom reports
10
API
8
Role-based workflow & approvals
5
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated